Study on Brand Registration in Companies in the Taquari Valley, RS: diagnosis and proposals for improvements

Detalhes bibliográficos
Autor(a) principal: Christ, Vinicius
Data de Publicação: 2023
Outros Autores: Schuler, Erik, Bossle, Marilia Bonzanini
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos de Prospecção (Online)
Texto Completo: https://periodicos.ufba.br/index.php/nit/article/view/53695
Resumo: The trademark is synonymous with security for the entrepreneur. In this sense, the significant increase in new companies formed and the discrepancy with the number of trademarks deposited, in the same period, raises an alert: are companies unprotected? Thus, this study presents the analysis of how the brands of companies associated with the representative entities of the Chamber of Industry and Commerce of Vale do Taquari are. This is an exploratory research, using bibliography and data analysis. The result showed that 70.6% of the companies analyzed do not have their trademark. Thus, an Institutional Policy was proposed for the CIC VT Entity, in order to encourage trademark registration.
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spelling Study on Brand Registration in Companies in the Taquari Valley, RS: diagnosis and proposals for improvementsEstudo dos Registros de Marcas em Empresas do Vale do Taquari, RS: diagnóstico e propostas para melhoramentosRegistro de MarcaPropriedade IndustrialVale do Taquari. Brand RegistrationIndustrial PropertyTaquari Valley.The trademark is synonymous with security for the entrepreneur. In this sense, the significant increase in new companies formed and the discrepancy with the number of trademarks deposited, in the same period, raises an alert: are companies unprotected? Thus, this study presents the analysis of how the brands of companies associated with the representative entities of the Chamber of Industry and Commerce of Vale do Taquari are. This is an exploratory research, using bibliography and data analysis. The result showed that 70.6% of the companies analyzed do not have their trademark. Thus, an Institutional Policy was proposed for the CIC VT Entity, in order to encourage trademark registration.A marca registrada é sinônimo de segurança para o empreendedor. Nesse sentido, o aumento significativo de novas empresas constituídas e a discrepância com relação à quantidade de marcas depositadas no mesmo período despertam um alerta: as empresas encontram-se desprotegidas? Dessa forma, o presente estudo pretendeu apresentar uma análise da situação das marcas das empresas associadas às entidades representativas da Câmara de Indústria e Comércio do Vale do Taquari. Trata-se de uma pesquisa exploratória, que se baseia em bibliografia e na análise de dados. O resultado demonstrou que 70,6% das empresas analisadas não possuem sua marca registrada. Assim, propõe-se uma Política Institucional para Entidade CIC/VT, a fim de fomentar o registro da marca.Universidade Federal da Bahia2023-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufba.br/index.php/nit/article/view/5369510.9771/cp.v16i5.53695Cadernos de Prospecção; Vol. 16 No. 5 (2023); 1589-1601Cadernos de Prospecção; v. 16 n. 5 (2023); 1589-16012317-00261983-1358reponame:Cadernos de Prospecção (Online)instname:Universidade Federal da Bahia (UFBA)instacron:UFBAporhttps://periodicos.ufba.br/index.php/nit/article/view/53695/29347Copyright (c) 2023 Cadernos de Prospecçãohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessChrist, ViniciusSchuler, ErikBossle, Marilia Bonzanini2023-07-01T00:27:34Zoai:ojs.periodicos.ufba.br:article/53695Revistahttps://periodicos.ufba.br/index.php/nitPUBhttps://periodicos.ufba.br/index.php/nit/oaicadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com2317-00261983-1358opendoar:2023-07-01T00:27:34Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA)false
dc.title.none.fl_str_mv Study on Brand Registration in Companies in the Taquari Valley, RS: diagnosis and proposals for improvements
Estudo dos Registros de Marcas em Empresas do Vale do Taquari, RS: diagnóstico e propostas para melhoramentos
title Study on Brand Registration in Companies in the Taquari Valley, RS: diagnosis and proposals for improvements
spellingShingle Study on Brand Registration in Companies in the Taquari Valley, RS: diagnosis and proposals for improvements
Christ, Vinicius
Registro de Marca
Propriedade Industrial
Vale do Taquari.
Brand Registration
Industrial Property
Taquari Valley.
title_short Study on Brand Registration in Companies in the Taquari Valley, RS: diagnosis and proposals for improvements
title_full Study on Brand Registration in Companies in the Taquari Valley, RS: diagnosis and proposals for improvements
title_fullStr Study on Brand Registration in Companies in the Taquari Valley, RS: diagnosis and proposals for improvements
title_full_unstemmed Study on Brand Registration in Companies in the Taquari Valley, RS: diagnosis and proposals for improvements
title_sort Study on Brand Registration in Companies in the Taquari Valley, RS: diagnosis and proposals for improvements
author Christ, Vinicius
author_facet Christ, Vinicius
Schuler, Erik
Bossle, Marilia Bonzanini
author_role author
author2 Schuler, Erik
Bossle, Marilia Bonzanini
author2_role author
author
dc.contributor.author.fl_str_mv Christ, Vinicius
Schuler, Erik
Bossle, Marilia Bonzanini
dc.subject.por.fl_str_mv Registro de Marca
Propriedade Industrial
Vale do Taquari.
Brand Registration
Industrial Property
Taquari Valley.
topic Registro de Marca
Propriedade Industrial
Vale do Taquari.
Brand Registration
Industrial Property
Taquari Valley.
description The trademark is synonymous with security for the entrepreneur. In this sense, the significant increase in new companies formed and the discrepancy with the number of trademarks deposited, in the same period, raises an alert: are companies unprotected? Thus, this study presents the analysis of how the brands of companies associated with the representative entities of the Chamber of Industry and Commerce of Vale do Taquari are. This is an exploratory research, using bibliography and data analysis. The result showed that 70.6% of the companies analyzed do not have their trademark. Thus, an Institutional Policy was proposed for the CIC VT Entity, in order to encourage trademark registration.
publishDate 2023
dc.date.none.fl_str_mv 2023-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufba.br/index.php/nit/article/view/53695
10.9771/cp.v16i5.53695
url https://periodicos.ufba.br/index.php/nit/article/view/53695
identifier_str_mv 10.9771/cp.v16i5.53695
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufba.br/index.php/nit/article/view/53695/29347
dc.rights.driver.fl_str_mv Copyright (c) 2023 Cadernos de Prospecção
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Cadernos de Prospecção
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal da Bahia
publisher.none.fl_str_mv Universidade Federal da Bahia
dc.source.none.fl_str_mv Cadernos de Prospecção; Vol. 16 No. 5 (2023); 1589-1601
Cadernos de Prospecção; v. 16 n. 5 (2023); 1589-1601
2317-0026
1983-1358
reponame:Cadernos de Prospecção (Online)
instname:Universidade Federal da Bahia (UFBA)
instacron:UFBA
instname_str Universidade Federal da Bahia (UFBA)
instacron_str UFBA
institution UFBA
reponame_str Cadernos de Prospecção (Online)
collection Cadernos de Prospecção (Online)
repository.name.fl_str_mv Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA)
repository.mail.fl_str_mv cadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com
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