Communicative purposes of hair product packaging labels

Detalhes bibliográficos
Autor(a) principal: Ferreira Fernandes, Maria Eliana
Data de Publicação: 2020
Outros Autores: de Melo, Bárbara Olímpia Ramos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Entrepalavras
Texto Completo: http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/1937
Resumo: The objective of this study is to present the results of the analysis of the communicative purposes of the capillary product packaging label, based on the text in context, as proposed by Askehave and Swales (2001). Swales (1990, 2004), Askehave and Swales (2001), Hemais and Biasi-Rodrigues (2005), Souza (2008) and Borges (2016) support our analysis. The corpus of the work consists of sixteen packaging labels of different hair products, from different brands. The contextual and textual analysis revealed that the packaging label has four communicative purposes: to present the product, to inform about it and the manufacturer, to instruct about its use and conservation and to promote it. The first three identified purposes are revealed by the items determined by the Resolution of Collegiate Board - RDC nº 7, of 02/10/15, of ANVISA. The promotional purpose, which is striking on the investigated labels, is revealed mainly by the information decided by the manufacturer, which is influenced by the socio-historical-cultural context. We conclude that the capillary product packaging label has very stable communicative purposes due to the force of the law that regulates it and the law of the market.
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spelling Communicative purposes of hair product packaging labelsPropósitos comunicativos dos rótulos de embalagens de produtos capilaresPropósitos comunicativos. Análise Contextual. Gênero rótulo de embalagens.The objective of this study is to present the results of the analysis of the communicative purposes of the capillary product packaging label, based on the text in context, as proposed by Askehave and Swales (2001). Swales (1990, 2004), Askehave and Swales (2001), Hemais and Biasi-Rodrigues (2005), Souza (2008) and Borges (2016) support our analysis. The corpus of the work consists of sixteen packaging labels of different hair products, from different brands. The contextual and textual analysis revealed that the packaging label has four communicative purposes: to present the product, to inform about it and the manufacturer, to instruct about its use and conservation and to promote it. The first three identified purposes are revealed by the items determined by the Resolution of Collegiate Board - RDC nº 7, of 02/10/15, of ANVISA. The promotional purpose, which is striking on the investigated labels, is revealed mainly by the information decided by the manufacturer, which is influenced by the socio-historical-cultural context. We conclude that the capillary product packaging label has very stable communicative purposes due to the force of the law that regulates it and the law of the market.O objetivo deste estudo é apresentar os resultados da análise dos propósitos comunicativos do rótulo de embalagens de produtos capilares, baseada no texto em contexto, como propõem Askehave e Swales (2001). Swales (1990, 2004), Askehave e Swales (2001), Hemais e Biasi-Rodrigues (2005), Souza (2008) e Borges (2016) subsidiam nossa análise. O corpus do trabalho se constitui de dezesseis rótulos de embalagens de diferentes produtos capilares, de diversas marcas. A análise contextual e a textual revelaram que o rótulo de embalagens apresenta quatro propósitos comunicativos: apresentar o produto, informar sobre ele e a fabricante, instruir sobre seu usoe conservação e promovê-lo. Os três primeiros propósitos identificados são revelados pelos itens determinados pela Resolução de Diretoria Colegiada - RDC nº 7, de 10/02/15, da ANVISA. Já o propósito promocional, marcante nos rótulos investigados, é revelado, principalmente, pelas informações decididas pela fabricante, as quais sofrem influência do contexto sócio-histórico-cultural. Concluímos que o rótulo de embalagens de produtos capilares apresenta propósitos comunicativos bastante estáveis devido à força da lei que o regulamenta e da lei do mercado.Universidade Federal do CearáFerreira Fernandes, Maria Elianade Melo, Bárbara Olímpia Ramos2020-10-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/193710.22168/2237-6321-31937Entrepalavras; v. 10, n. 3 (10)Entrepalavras; v. 10, n. 3 (10)Entrepalavras; v. 10, n. 3 (10)Entrepalavras; v. 10, n. 3 (10)Entrepalavras; v. 10, n. 3 (10)2237-6321reponame:Entrepalavrasinstname:Universidade Federal do Ceará (UFC)instacron:UFCporhttp://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/1937/764Direitos autorais 2020 Entrepalavrasinfo:eu-repo/semantics/openAccess2020-12-25T14:25:17Zoai:ojs.localhost:article/1937Revistahttp://www.entrepalavras.ufc.br/revista/index.php/Revista/indexPUBhttp://www.entrepalavras.ufc.br/revista/index.php/Revista/oaiwebmaster@entrepalavras.ufc.br||editor@entrepalavras.ufc.br2237-63212237-6321opendoar:2020-12-25T14:25:17Entrepalavras - Universidade Federal do Ceará (UFC)false
dc.title.none.fl_str_mv Communicative purposes of hair product packaging labels
Propósitos comunicativos dos rótulos de embalagens de produtos capilares
title Communicative purposes of hair product packaging labels
spellingShingle Communicative purposes of hair product packaging labels
Ferreira Fernandes, Maria Eliana
Propósitos comunicativos. Análise Contextual. Gênero rótulo de embalagens.
title_short Communicative purposes of hair product packaging labels
title_full Communicative purposes of hair product packaging labels
title_fullStr Communicative purposes of hair product packaging labels
title_full_unstemmed Communicative purposes of hair product packaging labels
title_sort Communicative purposes of hair product packaging labels
author Ferreira Fernandes, Maria Eliana
author_facet Ferreira Fernandes, Maria Eliana
de Melo, Bárbara Olímpia Ramos
author_role author
author2 de Melo, Bárbara Olímpia Ramos
author2_role author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv Ferreira Fernandes, Maria Eliana
de Melo, Bárbara Olímpia Ramos
dc.subject.none.fl_str_mv
dc.subject.por.fl_str_mv Propósitos comunicativos. Análise Contextual. Gênero rótulo de embalagens.
topic Propósitos comunicativos. Análise Contextual. Gênero rótulo de embalagens.
description The objective of this study is to present the results of the analysis of the communicative purposes of the capillary product packaging label, based on the text in context, as proposed by Askehave and Swales (2001). Swales (1990, 2004), Askehave and Swales (2001), Hemais and Biasi-Rodrigues (2005), Souza (2008) and Borges (2016) support our analysis. The corpus of the work consists of sixteen packaging labels of different hair products, from different brands. The contextual and textual analysis revealed that the packaging label has four communicative purposes: to present the product, to inform about it and the manufacturer, to instruct about its use and conservation and to promote it. The first three identified purposes are revealed by the items determined by the Resolution of Collegiate Board - RDC nº 7, of 02/10/15, of ANVISA. The promotional purpose, which is striking on the investigated labels, is revealed mainly by the information decided by the manufacturer, which is influenced by the socio-historical-cultural context. We conclude that the capillary product packaging label has very stable communicative purposes due to the force of the law that regulates it and the law of the market.
publishDate 2020
dc.date.none.fl_str_mv 2020-10-29
dc.type.none.fl_str_mv
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/1937
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url http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/1937
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dc.relation.none.fl_str_mv http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/1937/764
dc.rights.driver.fl_str_mv Direitos autorais 2020 Entrepalavras
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2020 Entrepalavras
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dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Ceará
publisher.none.fl_str_mv Universidade Federal do Ceará
dc.source.none.fl_str_mv Entrepalavras; v. 10, n. 3 (10)
Entrepalavras; v. 10, n. 3 (10)
Entrepalavras; v. 10, n. 3 (10)
Entrepalavras; v. 10, n. 3 (10)
Entrepalavras; v. 10, n. 3 (10)
2237-6321
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instname:Universidade Federal do Ceará (UFC)
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reponame_str Entrepalavras
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repository.name.fl_str_mv Entrepalavras - Universidade Federal do Ceará (UFC)
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