The Algorithm Is Not My Boss Anymore: technological appropriation and (new) media strategies in Riders x Derechos and Mensakas
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Contracampo |
Texto Completo: | https://periodicos.uff.br/contracampo/article/view/38404 |
Resumo: | This paper studies how a group of delivery workers in Barcelona were able to organize a successful traditional and a social media strategy in order to claim for their rights as wage workers. They created a union, RidersxDerechos, and they also decided to create a worker’s cooperative, Mensakas, with their own application and algorithm. We will study how they were able to re-appropriate technology and to use digital communities to spread alternative discourses. We have used different methodologies: traditional content analysis in Media, debate analysis in Social Media, qualitative ethnography. We noticed that RidersxDerechos access to media was very successful (300 piece of news analysed) thanks to strikes and court trials, facilitating a change of perspective in the treatment of platform economy in Media. Media were following up the digital entrepreneurship rhetoric until then. Along with the traditional media strategy they developed a diversified communicative pathway in social media (Twitter, Instagram, Facebook, and Goteo) that helped them to establish alliances with riders from other cities and countries. We focused on more than 25.000 tweets analysed. Finally, they proposed a new way to use technology by creating their own app and algorithms for their working cooperative, Mensakas. Crowdfunding were also used to fund it and to spread an alternative working storytelling from Silicon Valley’s. |
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The Algorithm Is Not My Boss Anymore: technological appropriation and (new) media strategies in Riders x Derechos and MensakasTechnological reappropiationdigital laborGlovoworker’s media representationunion new communication strategies.This paper studies how a group of delivery workers in Barcelona were able to organize a successful traditional and a social media strategy in order to claim for their rights as wage workers. They created a union, RidersxDerechos, and they also decided to create a worker’s cooperative, Mensakas, with their own application and algorithm. We will study how they were able to re-appropriate technology and to use digital communities to spread alternative discourses. We have used different methodologies: traditional content analysis in Media, debate analysis in Social Media, qualitative ethnography. We noticed that RidersxDerechos access to media was very successful (300 piece of news analysed) thanks to strikes and court trials, facilitating a change of perspective in the treatment of platform economy in Media. Media were following up the digital entrepreneurship rhetoric until then. Along with the traditional media strategy they developed a diversified communicative pathway in social media (Twitter, Instagram, Facebook, and Goteo) that helped them to establish alliances with riders from other cities and countries. We focused on more than 25.000 tweets analysed. Finally, they proposed a new way to use technology by creating their own app and algorithms for their working cooperative, Mensakas. Crowdfunding were also used to fund it and to spread an alternative working storytelling from Silicon Valley’s.Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense2020-04-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlapplication/pdfhttps://periodicos.uff.br/contracampo/article/view/3840410.22409/contracampo.v39i1.38404Contracampo; v. 39 n. 1 (2020): Trabalho de Plataforma2238-25771414-748310.22409/contracampo.v39i1reponame:Contracampoinstname:Universidade Federal Fluminense (UFF)instacron:UFFenghttps://periodicos.uff.br/contracampo/article/view/38404/htmlhttps://periodicos.uff.br/contracampo/article/view/38404/pdfCopyright (c) 2020 Revista Contracampoinfo:eu-repo/semantics/openAccessFernàndez, AinaBarreiro, María Soliña2020-07-26T14:21:57Zoai:ojs.pkp.sfu.ca:article/38404Revistahttps://periodicos.uff.br/contracampoPUBhttps://periodicos.uff.br/contracampo/oai||contracampo.uff@gmail.com2238-25771414-7483opendoar:2020-07-26T14:21:57Contracampo - Universidade Federal Fluminense (UFF)false |
dc.title.none.fl_str_mv |
The Algorithm Is Not My Boss Anymore: technological appropriation and (new) media strategies in Riders x Derechos and Mensakas |
title |
The Algorithm Is Not My Boss Anymore: technological appropriation and (new) media strategies in Riders x Derechos and Mensakas |
spellingShingle |
The Algorithm Is Not My Boss Anymore: technological appropriation and (new) media strategies in Riders x Derechos and Mensakas Fernàndez, Aina Technological reappropiation digital labor Glovo worker’s media representation union new communication strategies. |
title_short |
The Algorithm Is Not My Boss Anymore: technological appropriation and (new) media strategies in Riders x Derechos and Mensakas |
title_full |
The Algorithm Is Not My Boss Anymore: technological appropriation and (new) media strategies in Riders x Derechos and Mensakas |
title_fullStr |
The Algorithm Is Not My Boss Anymore: technological appropriation and (new) media strategies in Riders x Derechos and Mensakas |
title_full_unstemmed |
The Algorithm Is Not My Boss Anymore: technological appropriation and (new) media strategies in Riders x Derechos and Mensakas |
title_sort |
The Algorithm Is Not My Boss Anymore: technological appropriation and (new) media strategies in Riders x Derechos and Mensakas |
author |
Fernàndez, Aina |
author_facet |
Fernàndez, Aina Barreiro, María Soliña |
author_role |
author |
author2 |
Barreiro, María Soliña |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Fernàndez, Aina Barreiro, María Soliña |
dc.subject.por.fl_str_mv |
Technological reappropiation digital labor Glovo worker’s media representation union new communication strategies. |
topic |
Technological reappropiation digital labor Glovo worker’s media representation union new communication strategies. |
description |
This paper studies how a group of delivery workers in Barcelona were able to organize a successful traditional and a social media strategy in order to claim for their rights as wage workers. They created a union, RidersxDerechos, and they also decided to create a worker’s cooperative, Mensakas, with their own application and algorithm. We will study how they were able to re-appropriate technology and to use digital communities to spread alternative discourses. We have used different methodologies: traditional content analysis in Media, debate analysis in Social Media, qualitative ethnography. We noticed that RidersxDerechos access to media was very successful (300 piece of news analysed) thanks to strikes and court trials, facilitating a change of perspective in the treatment of platform economy in Media. Media were following up the digital entrepreneurship rhetoric until then. Along with the traditional media strategy they developed a diversified communicative pathway in social media (Twitter, Instagram, Facebook, and Goteo) that helped them to establish alliances with riders from other cities and countries. We focused on more than 25.000 tweets analysed. Finally, they proposed a new way to use technology by creating their own app and algorithms for their working cooperative, Mensakas. Crowdfunding were also used to fund it and to spread an alternative working storytelling from Silicon Valley’s. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-04-17 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uff.br/contracampo/article/view/38404 10.22409/contracampo.v39i1.38404 |
url |
https://periodicos.uff.br/contracampo/article/view/38404 |
identifier_str_mv |
10.22409/contracampo.v39i1.38404 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://periodicos.uff.br/contracampo/article/view/38404/html https://periodicos.uff.br/contracampo/article/view/38404/pdf |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Revista Contracampo info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Revista Contracampo |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html application/pdf |
dc.publisher.none.fl_str_mv |
Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense |
publisher.none.fl_str_mv |
Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense |
dc.source.none.fl_str_mv |
Contracampo; v. 39 n. 1 (2020): Trabalho de Plataforma 2238-2577 1414-7483 10.22409/contracampo.v39i1 reponame:Contracampo instname:Universidade Federal Fluminense (UFF) instacron:UFF |
instname_str |
Universidade Federal Fluminense (UFF) |
instacron_str |
UFF |
institution |
UFF |
reponame_str |
Contracampo |
collection |
Contracampo |
repository.name.fl_str_mv |
Contracampo - Universidade Federal Fluminense (UFF) |
repository.mail.fl_str_mv |
||contracampo.uff@gmail.com |
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1799705522629246977 |