Flexible accumulation, techniques of innovation and great industry of the fitness: the case Curves Brazil

Detalhes bibliográficos
Autor(a) principal: Mascarenhas, Fernando
Data de Publicação: 2007
Outros Autores: Vieira, Carlos Alexandre, Marques, Taianne Marya Alves, Borges, Paulo José Albino, Silva, Bruno de Oliveira e, Santos, Willian Batista dos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Pensar a Prática (Online)
Texto Completo: https://revistas.ufg.br/fef/article/view/1070
Resumo: This text presents an investigation about the characteristics and trends in flexible accumulation that push de development of the fitness market. This study examines the case of Curves Brasil. To do so, we tried to confront and examine the implementation of organizational techniques with tested efficacy in a global scale through the verification of a particular and real case of development. Our conclusions point to new innovation techniques being currently used to solve the difficult equation faced by this sector with regards to attracting and retaining customers. KEYWORDS: leisure – culture – education – Physical Education – gyms.
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spelling Flexible accumulation, techniques of innovation and great industry of the fitness: the case Curves BrazilAcumulación flexible, técnicas de la innovación y gran industria del fitness: el caso Curves BrasilACUMULAÇÃO FLEXÍVEL, TÉCNICAS DE INOVAÇÃO E GRANDE INDÚSTRIA DO FITNESS: O CASO CURVES BRASILLazerculturaeducaçãoeducação físicaacademias de ginástica.This text presents an investigation about the characteristics and trends in flexible accumulation that push de development of the fitness market. This study examines the case of Curves Brasil. To do so, we tried to confront and examine the implementation of organizational techniques with tested efficacy in a global scale through the verification of a particular and real case of development. Our conclusions point to new innovation techniques being currently used to solve the difficult equation faced by this sector with regards to attracting and retaining customers. KEYWORDS: leisure – culture – education – Physical Education – gyms.Este texto presenta los resultados de una investigación relativa a las características y las tendencias de la acumulación flexible que engloban el desarrollo del mercado Del fitness. Se trata de un estudio de caso de Curves Brasil, para el cual buscamos enfrentar y examinar la implantación de técnicas organizacionales que han evidenciado ya eficacia en escala mundial con el principio de la verificación de un caso particular y real de desarrollo. Las conclusiones señalan nuevas técnicas de innovación utilizadas para resolver la difícil ecuación que hecha frente al sector en lo que respecta a la atracción y la retención de consumidores. PALABRAS-CLAVE: ocio – cultura – educación – Educación Física – academias de la gimnasia.Este texto apresenta uma investigação relativa às características e tendências da acumulação flexível que embalam o desenvolvimento do mercado do fitness. Trata-se de um estudo a partir do caso da Curves Brasil. Para tanto, buscamos confrontar e examinar a implementação de técnicas organizacionais com eficácia evidenciada em escala mundial através do princípio da verificação de um caso particular e real de desenvolvimento. As conclusões apontam para novas técnicas de inovação utilizadas para resolver a difícil equação enfrentada pelo setor no que diz respeito à atração e à retenção de consumidores. PALAVRAS-CHAVE: lazer – cultura – educação – Educação Física – academias de ginástica.Universidade Federal de Goiás2007-09-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionavaliado por paresinfo:eu-repo/semantics/othertext/htmlapplication/pdfhttps://revistas.ufg.br/fef/article/view/107010.5216/rpp.v10i2.1070Pensar a Prática; Vol. 10 No. 2 (2007); 69-91Pensar a Prática; v. 10 n. 2 (2007); 69-911980-61831415-4676reponame:Pensar a Prática (Online)instname:Universidade Federal de Goiás (UFG)instacron:UFGporhttps://revistas.ufg.br/fef/article/view/1070/1691https://revistas.ufg.br/fef/article/view/1070/1671Mascarenhas, FernandoVieira, Carlos AlexandreMarques, Taianne Marya AlvesBorges, Paulo José AlbinoSilva, Bruno de Oliveira eSantos, Willian Batista dosinfo:eu-repo/semantics/openAccess2016-06-20T18:10:28Zoai:ojs.revistas.ufg.br:article/1070Revistahttp://www.revistas.ufg.br/index.php/fefPUBhttps://revistas.ufg.br/fef/oai||gabi.domi@hotmail.com1980-61831415-4676opendoar:2016-06-20T18:10:28Pensar a Prática (Online) - Universidade Federal de Goiás (UFG)false
dc.title.none.fl_str_mv Flexible accumulation, techniques of innovation and great industry of the fitness: the case Curves Brazil
Acumulación flexible, técnicas de la innovación y gran industria del fitness: el caso Curves Brasil
ACUMULAÇÃO FLEXÍVEL, TÉCNICAS DE INOVAÇÃO E GRANDE INDÚSTRIA DO FITNESS: O CASO CURVES BRASIL
title Flexible accumulation, techniques of innovation and great industry of the fitness: the case Curves Brazil
spellingShingle Flexible accumulation, techniques of innovation and great industry of the fitness: the case Curves Brazil
Mascarenhas, Fernando
Lazer
cultura
educação
educação física
academias de ginástica.
title_short Flexible accumulation, techniques of innovation and great industry of the fitness: the case Curves Brazil
title_full Flexible accumulation, techniques of innovation and great industry of the fitness: the case Curves Brazil
title_fullStr Flexible accumulation, techniques of innovation and great industry of the fitness: the case Curves Brazil
title_full_unstemmed Flexible accumulation, techniques of innovation and great industry of the fitness: the case Curves Brazil
title_sort Flexible accumulation, techniques of innovation and great industry of the fitness: the case Curves Brazil
author Mascarenhas, Fernando
author_facet Mascarenhas, Fernando
Vieira, Carlos Alexandre
Marques, Taianne Marya Alves
Borges, Paulo José Albino
Silva, Bruno de Oliveira e
Santos, Willian Batista dos
author_role author
author2 Vieira, Carlos Alexandre
Marques, Taianne Marya Alves
Borges, Paulo José Albino
Silva, Bruno de Oliveira e
Santos, Willian Batista dos
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv Mascarenhas, Fernando
Vieira, Carlos Alexandre
Marques, Taianne Marya Alves
Borges, Paulo José Albino
Silva, Bruno de Oliveira e
Santos, Willian Batista dos
dc.subject.por.fl_str_mv Lazer
cultura
educação
educação física
academias de ginástica.
topic Lazer
cultura
educação
educação física
academias de ginástica.
description This text presents an investigation about the characteristics and trends in flexible accumulation that push de development of the fitness market. This study examines the case of Curves Brasil. To do so, we tried to confront and examine the implementation of organizational techniques with tested efficacy in a global scale through the verification of a particular and real case of development. Our conclusions point to new innovation techniques being currently used to solve the difficult equation faced by this sector with regards to attracting and retaining customers. KEYWORDS: leisure – culture – education – Physical Education – gyms.
publishDate 2007
dc.date.none.fl_str_mv 2007-09-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
avaliado por pares
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.ufg.br/fef/article/view/1070
10.5216/rpp.v10i2.1070
url https://revistas.ufg.br/fef/article/view/1070
identifier_str_mv 10.5216/rpp.v10i2.1070
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.ufg.br/fef/article/view/1070/1691
https://revistas.ufg.br/fef/article/view/1070/1671
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Goiás
publisher.none.fl_str_mv Universidade Federal de Goiás
dc.source.none.fl_str_mv Pensar a Prática; Vol. 10 No. 2 (2007); 69-91
Pensar a Prática; v. 10 n. 2 (2007); 69-91
1980-6183
1415-4676
reponame:Pensar a Prática (Online)
instname:Universidade Federal de Goiás (UFG)
instacron:UFG
instname_str Universidade Federal de Goiás (UFG)
instacron_str UFG
institution UFG
reponame_str Pensar a Prática (Online)
collection Pensar a Prática (Online)
repository.name.fl_str_mv Pensar a Prática (Online) - Universidade Federal de Goiás (UFG)
repository.mail.fl_str_mv ||gabi.domi@hotmail.com
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