Consumo do lácteo queijo cabacinha de Santa Rita do Araguaia em Goiânia: uma análise da disposição a pagar

• Autor(a) principal: Nogueira, Jordana Cristhina Ribeiro Gomes
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFG
• Texto Completo: http://repositorio.bc.ufg.br/tede/handle/tede/12694
• topic: Valoração de contingente; Probit; Produto artesanal; Queijo artesanal; Quota valuation; Probit; Artisan product; Artisan cheese; OUTROS

Brazilian farming has shown a certain degree of performance in recent years, boosting production and exports. Within this scenario, large-scale agriculture stands out. Mostly, family farming has been developed in ecological systems through communities based on solidarity economy and cooperatives. An example is the production of artisanal cheeses, such as the cabacinha cheese from Santa Rita do Araguaia (GO). Cabacinha cheese from Santa Rita do Araguaia is a typical cheese from municipalities located on the border between the states of Goiás and Mato Grosso. The highlight of this product prompts the following problem question: "What are the constraints on the consumer's choice of artisanal dairy cabacinha cheese from Santa Rita do Araguaia and what is the willingness of consumers in Goiânia to pay for this product?" Considering this research question, the general objective of this dissertation is to analyze the willingness to pay, as well as its constraints, of the Goianiense consumer for the dairy cabacinha cheese from Santa Rita do Araguaia. The specific objectives are: to identify the profile of consumers in Goiânia of cabacinha cheese from Santa Rita do Araguaia; understand the consumer's purchase decision process; analyze the valuation potential of this product. The hypothesis is that consumers are willing to pay a higher price for cabacinha cheese from Santa Rita do Araguaia (GO), in relation to other cheeses, as it is an artisanal and traditional product, which highlights its historical and cultural value. This is quantitative research in the field research style, which adopts a literature review and exploratory, followed by the Random Utility and Estimation Model, with the application of closed questionnaires. As the main considerations of the research, it is possible to say that the willingness of consumers from Goianiense to pay for artisanal cabacinha cheese from Santa Rita do Araguaia (GO) is estimated to be high since a DaP of R$60.86/500g remained. In addition, among some constraints on the part of the consumer, it is worth mentioning that the choice to purchase this dairy product is based on age, place of purchase of the product and place of origin of the consumer. Although this result is heterogeneous, when considering the place of sale and the geographic origin of the consumer.