Symbolic disputes in the memes of the 2018 Brazilian Presidential Election

• Autor(a) principal: Barros, Laan Mendes de
• Data de Publicação: 2020
• Outros Autores: de Faria Milanezi , Maicon José
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Lumina
• Texto Completo: https://periodicos.ufjf.br/index.php/lumina/article/view/29629
• topic: Mediatization; Aesthetic experience; Memes; Dissent; 2018 election; Midiatização; Experiência estética; Memes; Dissenso; Eleição 2018

The mediatized society as current paradigm in social and political transformations. Production of meanings from collaborative processes and hybridism in digital social networks. Discussions of Rancière’s (1996) propositions about aesthetics and politics and the emergence of new possible and dissensual places of experience. From a brief bibliographical review, we make a content analysis of the memes of grassroots action of the second round of the 2018 Elections, based on categories proposed by Chagas et al. (2017). The hypothesis is that popular action memes present themselves as apparatus for the construction of dissensual scenes, thinking of them as grammar that comes from a set of elements that are repeated among supporters of both contending candidates, with more observed diversity, however, in the set formed by the Haddad voters. What can be concluded from the sample is that the prevalence of memes of grassroots action for this former candidate can be related to the mobilization of affections for the projection of these places of distribution of a part of the partless and agonistic pluralism of coexistence of diverse “people”.