Unconscious Thought Theory and Marketing: A novel perspective for new insights

Detalhes bibliográficos
Autor(a) principal: Vieira, Marcia Horowitz
Data de Publicação: 2017
Outros Autores: Araujo, Clecio Falcao, Sampaio, Claudio Hoffmann
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Consumer Behavior Review
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15035
Resumo: The Unconscious Thought Theory (UTT), a theory about human thought, is able to bring a new perspective for the marketing field. Marketing researches appropriate from the conscious thought, which represents only 5% of our brain capacity. By the time UTT starts to be incorporated as a new lens for a wide range of marketing topics, the outcomes may bring important contributions and advances for the field. This article aims to better understand how marketing is using UTT in order to extent knowledge. The desk research procedure resulted in 6 categories relating UTT and marketing and show that there is an important gap related to the use of this theory as a new perspective for marketing well-explored issues.
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spelling Unconscious Thought Theory and Marketing: A novel perspective for new insightsConsumer behaviorUnconscious thoughtUTTMarketingSystematic reviewThe Unconscious Thought Theory (UTT), a theory about human thought, is able to bring a new perspective for the marketing field. Marketing researches appropriate from the conscious thought, which represents only 5% of our brain capacity. By the time UTT starts to be incorporated as a new lens for a wide range of marketing topics, the outcomes may bring important contributions and advances for the field. This article aims to better understand how marketing is using UTT in order to extent knowledge. The desk research procedure resulted in 6 categories relating UTT and marketing and show that there is an important gap related to the use of this theory as a new perspective for marketing well-explored issues.Universidade Federal de Pernambuco2017-05-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/1503510.51359/2526-7884.2017.15035CBR - Consumer Behavior Review; Vol. 1 No. 1 (2017): january-june; 11-23CBR - Consumer Behavior Review; v. 1 n. 1 (2017): janeiro-junho; 11-232526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEenghttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15035/18720Copyright (c) 2017 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessVieira, Marcia HorowitzAraujo, Clecio FalcaoSampaio, Claudio Hoffmann2023-05-26T02:58:46Zoai:oai.periodicos.ufpe.br:article/15035Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T02:58:46Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv Unconscious Thought Theory and Marketing: A novel perspective for new insights
title Unconscious Thought Theory and Marketing: A novel perspective for new insights
spellingShingle Unconscious Thought Theory and Marketing: A novel perspective for new insights
Vieira, Marcia Horowitz
Consumer behavior
Unconscious thought
UTT
Marketing
Systematic review
title_short Unconscious Thought Theory and Marketing: A novel perspective for new insights
title_full Unconscious Thought Theory and Marketing: A novel perspective for new insights
title_fullStr Unconscious Thought Theory and Marketing: A novel perspective for new insights
title_full_unstemmed Unconscious Thought Theory and Marketing: A novel perspective for new insights
title_sort Unconscious Thought Theory and Marketing: A novel perspective for new insights
author Vieira, Marcia Horowitz
author_facet Vieira, Marcia Horowitz
Araujo, Clecio Falcao
Sampaio, Claudio Hoffmann
author_role author
author2 Araujo, Clecio Falcao
Sampaio, Claudio Hoffmann
author2_role author
author
dc.contributor.author.fl_str_mv Vieira, Marcia Horowitz
Araujo, Clecio Falcao
Sampaio, Claudio Hoffmann
dc.subject.por.fl_str_mv Consumer behavior
Unconscious thought
UTT
Marketing
Systematic review
topic Consumer behavior
Unconscious thought
UTT
Marketing
Systematic review
description The Unconscious Thought Theory (UTT), a theory about human thought, is able to bring a new perspective for the marketing field. Marketing researches appropriate from the conscious thought, which represents only 5% of our brain capacity. By the time UTT starts to be incorporated as a new lens for a wide range of marketing topics, the outcomes may bring important contributions and advances for the field. This article aims to better understand how marketing is using UTT in order to extent knowledge. The desk research procedure resulted in 6 categories relating UTT and marketing and show that there is an important gap related to the use of this theory as a new perspective for marketing well-explored issues.
publishDate 2017
dc.date.none.fl_str_mv 2017-05-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15035
10.51359/2526-7884.2017.15035
url https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15035
identifier_str_mv 10.51359/2526-7884.2017.15035
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15035/18720
dc.rights.driver.fl_str_mv Copyright (c) 2017 CBR - Consumer Behavior Review
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 CBR - Consumer Behavior Review
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv CBR - Consumer Behavior Review; Vol. 1 No. 1 (2017): january-june; 11-23
CBR - Consumer Behavior Review; v. 1 n. 1 (2017): janeiro-junho; 11-23
2526-7884
reponame:Consumer Behavior Review
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Consumer Behavior Review
collection Consumer Behavior Review
repository.name.fl_str_mv Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv cbr@ufpe.br||periodicos.ufpe@ufpe.br
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