OPPORTUNITY AND CHALLENG IN MARKETING: HOW AND WHY PEOPLE DISPOSE GOODS?
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Data de Publicação: | 2011 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REAd (Porto Alegre. Online) |
Texto Completo: | https://seer.ufrgs.br/index.php/read/article/view/38699 |
Resumo: | Despite the fact that the field of consumer behavior is defined by acquisition, consumption, and disposition of goods, services, time and ideas, very few studies have addressed the disposition issue. Indeed, in spite of its relevance, the literature on the subject is scant and dispersed, failing to foster a dialogue that could contribute to knowledge building and recommendations for practitioners. Adopting a methodology for carrying out systematic bibliographical investigations, with selection of journals on the basis of multiple rankings, the research at issue in this article aimed at filling this gap in two different ways. First it reviewed and organized what had been published on this topic. Second, it proposed an analytical framework with a view to analyzing and reflecting upon the dynamic interaction of the elements that define disposal behavior. The framework made a distinction between five types of benefits of disposal, and proposed possible relationships between involvement in the disposal act, dissonance and disposal rituals. Finally, the article discusses the implications of the research´s results for understanding consumer behavior and marketing management. |
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OPPORTUNITY AND CHALLENG IN MARKETING: HOW AND WHY PEOPLE DISPOSE GOODS?OPORTUNIDADE E DESAFIO EM MARKETING: COMO E POR QUE AS PESSOAS SE DESFAZEM DE SEUS BENS?Comportamento do ConsumidorDescarteReciclagemEnvolvimentoDissonância.Consumer BehaviorDisposalRecyclingInvolvementDissonance.Despite the fact that the field of consumer behavior is defined by acquisition, consumption, and disposition of goods, services, time and ideas, very few studies have addressed the disposition issue. Indeed, in spite of its relevance, the literature on the subject is scant and dispersed, failing to foster a dialogue that could contribute to knowledge building and recommendations for practitioners. Adopting a methodology for carrying out systematic bibliographical investigations, with selection of journals on the basis of multiple rankings, the research at issue in this article aimed at filling this gap in two different ways. First it reviewed and organized what had been published on this topic. Second, it proposed an analytical framework with a view to analyzing and reflecting upon the dynamic interaction of the elements that define disposal behavior. The framework made a distinction between five types of benefits of disposal, and proposed possible relationships between involvement in the disposal act, dissonance and disposal rituals. Finally, the article discusses the implications of the research´s results for understanding consumer behavior and marketing management.Ainda que o campo de estudos do comportamento do consumidor inclua não apenas a aquisição, mas também o uso e o descarte de bens, serviços, tempo e idéias pelos consumidores, poucos estudos se voltaram para o tema do descarte. Apesar da importância crescente desse tópico, a literatura sobre o descarte, mais do que restrita, encontra-se dispersa em trabalhos que nem sempre se articulam em um diálogo que possibilite o desenvolvimento do conhecimento e sua aplicação pelos gestores. Adotando uma metodologia para realizar investigações bibliográficas de forma sistemática com seleção de fontes “journals” com base em rankings múltiplos, a pesquisa em questão neste artigo procurou avançar no conhecimento sobre o tema de duas maneiras distintas. Primeiro, organizou de maneira crítica a literatura já produzida sobre o tema. Segundo, propôs um novo arcabouço conceitual a ser testado empiricamente em trabalhos futuros. O arcabouço articula a distinção entre cinco tipos distintos de benefícios de descarte, e propõe possíveis relações com o envolvimento no ato do descarte, dissonância e rituais de descarte. Ao final do artigo são discutidas as implicações dos resultados da pesquisa para o conhecimento do comportamento do consumidor e para as práticas gerenciais de marketing.Universidade Federal do Rio Grande do Sul2011-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionscientific articleAvaliado pelos paresartigo científicoapplication/pdfhttps://seer.ufrgs.br/index.php/read/article/view/38699Electronic Review of Administration; Vol. 17 No. 1 (2011): Edição 68 - jan/abr 2011; 26-57Revista Electrónica de Administración; Vol. 17 Núm. 1 (2011): Edição 68 - jan/abr 2011; 26-57Revista Eletrônica de Administração; v. 17 n. 1 (2011): Edição 68 - jan/abr 2011; 26-571413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/38699/24803Carvalho Suarez, MaribelL. van Aduard de Macedo-Soares, T. DianaMoreira Casotti, LetíciaChauvel, Marie Agnesinfo:eu-repo/semantics/openAccess2013-04-12T15:33:55Zoai:seer.ufrgs.br:article/38699Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2013-04-12T15:33:55REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
OPPORTUNITY AND CHALLENG IN MARKETING: HOW AND WHY PEOPLE DISPOSE GOODS? OPORTUNIDADE E DESAFIO EM MARKETING: COMO E POR QUE AS PESSOAS SE DESFAZEM DE SEUS BENS? |
title |
OPPORTUNITY AND CHALLENG IN MARKETING: HOW AND WHY PEOPLE DISPOSE GOODS? |
spellingShingle |
OPPORTUNITY AND CHALLENG IN MARKETING: HOW AND WHY PEOPLE DISPOSE GOODS? Carvalho Suarez, Maribel Comportamento do Consumidor Descarte Reciclagem Envolvimento Dissonância. Consumer Behavior Disposal Recycling Involvement Dissonance. |
title_short |
OPPORTUNITY AND CHALLENG IN MARKETING: HOW AND WHY PEOPLE DISPOSE GOODS? |
title_full |
OPPORTUNITY AND CHALLENG IN MARKETING: HOW AND WHY PEOPLE DISPOSE GOODS? |
title_fullStr |
OPPORTUNITY AND CHALLENG IN MARKETING: HOW AND WHY PEOPLE DISPOSE GOODS? |
title_full_unstemmed |
OPPORTUNITY AND CHALLENG IN MARKETING: HOW AND WHY PEOPLE DISPOSE GOODS? |
title_sort |
OPPORTUNITY AND CHALLENG IN MARKETING: HOW AND WHY PEOPLE DISPOSE GOODS? |
author |
Carvalho Suarez, Maribel |
author_facet |
Carvalho Suarez, Maribel L. van Aduard de Macedo-Soares, T. Diana Moreira Casotti, Letícia Chauvel, Marie Agnes |
author_role |
author |
author2 |
L. van Aduard de Macedo-Soares, T. Diana Moreira Casotti, Letícia Chauvel, Marie Agnes |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Carvalho Suarez, Maribel L. van Aduard de Macedo-Soares, T. Diana Moreira Casotti, Letícia Chauvel, Marie Agnes |
dc.subject.por.fl_str_mv |
Comportamento do Consumidor Descarte Reciclagem Envolvimento Dissonância. Consumer Behavior Disposal Recycling Involvement Dissonance. |
topic |
Comportamento do Consumidor Descarte Reciclagem Envolvimento Dissonância. Consumer Behavior Disposal Recycling Involvement Dissonance. |
description |
Despite the fact that the field of consumer behavior is defined by acquisition, consumption, and disposition of goods, services, time and ideas, very few studies have addressed the disposition issue. Indeed, in spite of its relevance, the literature on the subject is scant and dispersed, failing to foster a dialogue that could contribute to knowledge building and recommendations for practitioners. Adopting a methodology for carrying out systematic bibliographical investigations, with selection of journals on the basis of multiple rankings, the research at issue in this article aimed at filling this gap in two different ways. First it reviewed and organized what had been published on this topic. Second, it proposed an analytical framework with a view to analyzing and reflecting upon the dynamic interaction of the elements that define disposal behavior. The framework made a distinction between five types of benefits of disposal, and proposed possible relationships between involvement in the disposal act, dissonance and disposal rituals. Finally, the article discusses the implications of the research´s results for understanding consumer behavior and marketing management. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-04-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion scientific article Avaliado pelos pares artigo científico |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/38699 |
url |
https://seer.ufrgs.br/index.php/read/article/view/38699 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/38699/24803 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
dc.source.none.fl_str_mv |
Electronic Review of Administration; Vol. 17 No. 1 (2011): Edição 68 - jan/abr 2011; 26-57 Revista Electrónica de Administración; Vol. 17 Núm. 1 (2011): Edição 68 - jan/abr 2011; 26-57 Revista Eletrônica de Administração; v. 17 n. 1 (2011): Edição 68 - jan/abr 2011; 26-57 1413-2311 1980-4164 reponame:REAd (Porto Alegre. Online) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
instname_str |
Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
reponame_str |
REAd (Porto Alegre. Online) |
collection |
REAd (Porto Alegre. Online) |
repository.name.fl_str_mv |
REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS) |
repository.mail.fl_str_mv |
ea_read@ufrgs.br |
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1799766202008993792 |