Imaginaries of successful masculinity and universes of consumption in journalistic curatorship: the fear of financial dispossession and the praise of potency in VIP, GQ and L’Officiel Hommes

Detalhes bibliográficos
Autor(a) principal: Casadei, Eliza Bachega
Data de Publicação: 2019
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/80004
Resumo: The aim of this article is to analyze the fear of financial dispossession as a structuring dynamic of the successful masculinity imaginaries in the editorial project of some contemporary male magazines, namely VIP, GQ and L’Officiel Hommes. The fear of losing economic power, in these terms, is not always seen in the most obvious places, but implies a management of positive affects that support specific consumption narratives. From an analysis of common places in financial success narratives in these journals, we can infer that the narratives of fear of financial dispossession are sustained, in these productions, by disruptive passion, the fear of losing autonomy and praise of potency as pillars that sustain such imaginaries.
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spelling Imaginaries of successful masculinity and universes of consumption in journalistic curatorship: the fear of financial dispossession and the praise of potency in VIP, GQ and L’Officiel HommesImaginários da masculinidade bem-sucedida e as narrativas de consumo na curadoria jornalística: o medo da despossessão financeira e o elogio à potência em VIP, GQ e L’Officiel HommesComunicação. Consumo. Masculinidades. Afetividades. Narrativas.Communication. Consumption. Masculinities. Affectivity. Narratives.The aim of this article is to analyze the fear of financial dispossession as a structuring dynamic of the successful masculinity imaginaries in the editorial project of some contemporary male magazines, namely VIP, GQ and L’Officiel Hommes. The fear of losing economic power, in these terms, is not always seen in the most obvious places, but implies a management of positive affects that support specific consumption narratives. From an analysis of common places in financial success narratives in these journals, we can infer that the narratives of fear of financial dispossession are sustained, in these productions, by disruptive passion, the fear of losing autonomy and praise of potency as pillars that sustain such imaginaries.O objetivo do presente artigo é analisar o medo da despossessão financeira como uma dinâmica estruturante dos imaginários das masculinidades bem-sucedidas presentes no projeto editorial de algumas revistas masculinas contemporâneas, nomeadamente VIP, GQ e L’Officiel Hommes. O medo da perda do poder econômico, nesses termos, nem sempre se faz ver nos lugares mais óbvios, mas implica em uma gestão de afetos positivos que sustentam narrativas de consumo específicas. A partir de uma análise dos lugares comuns das narrativas de êxito financeiro dessas revistas, com os pressupostos metodológicos da frame analysis, podemos inferir que as narrativas do medo da despossessão financeira são sustentadas, em tais produções, pela paixão disruptiva, pelo medo da perda da autonomia e pelo elogio da potência como pilares que sustentam tais imaginários.Universidade Federal do Rio Grande do Sul2019-04-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/8000410.19132/1807-858320190.99-120Intexto; n.45, maio/ago. 2019; 99-120Intexto; n. 45, maio/ago. 2019; 99-120Intexto; n. 45, maio/ago. 2019; 99-120Intexto; n. 45, maio/ago. 2019; 99-120Intexto; n. 45, maio/ago. 2019; 99-1201807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/80004/50884Copyright (c) 2018 Eliza Bachega Casadeihttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCasadei, Eliza Bachega2023-11-23T15:54:17Zoai:seer.ufrgs.br:article/80004Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-23T15:54:17Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Imaginaries of successful masculinity and universes of consumption in journalistic curatorship: the fear of financial dispossession and the praise of potency in VIP, GQ and L’Officiel Hommes
Imaginários da masculinidade bem-sucedida e as narrativas de consumo na curadoria jornalística: o medo da despossessão financeira e o elogio à potência em VIP, GQ e L’Officiel Hommes
title Imaginaries of successful masculinity and universes of consumption in journalistic curatorship: the fear of financial dispossession and the praise of potency in VIP, GQ and L’Officiel Hommes
spellingShingle Imaginaries of successful masculinity and universes of consumption in journalistic curatorship: the fear of financial dispossession and the praise of potency in VIP, GQ and L’Officiel Hommes
Casadei, Eliza Bachega
Comunicação. Consumo. Masculinidades. Afetividades. Narrativas.
Communication. Consumption. Masculinities. Affectivity. Narratives.
title_short Imaginaries of successful masculinity and universes of consumption in journalistic curatorship: the fear of financial dispossession and the praise of potency in VIP, GQ and L’Officiel Hommes
title_full Imaginaries of successful masculinity and universes of consumption in journalistic curatorship: the fear of financial dispossession and the praise of potency in VIP, GQ and L’Officiel Hommes
title_fullStr Imaginaries of successful masculinity and universes of consumption in journalistic curatorship: the fear of financial dispossession and the praise of potency in VIP, GQ and L’Officiel Hommes
title_full_unstemmed Imaginaries of successful masculinity and universes of consumption in journalistic curatorship: the fear of financial dispossession and the praise of potency in VIP, GQ and L’Officiel Hommes
title_sort Imaginaries of successful masculinity and universes of consumption in journalistic curatorship: the fear of financial dispossession and the praise of potency in VIP, GQ and L’Officiel Hommes
author Casadei, Eliza Bachega
author_facet Casadei, Eliza Bachega
author_role author
dc.contributor.author.fl_str_mv Casadei, Eliza Bachega
dc.subject.por.fl_str_mv Comunicação. Consumo. Masculinidades. Afetividades. Narrativas.
Communication. Consumption. Masculinities. Affectivity. Narratives.
topic Comunicação. Consumo. Masculinidades. Afetividades. Narrativas.
Communication. Consumption. Masculinities. Affectivity. Narratives.
description The aim of this article is to analyze the fear of financial dispossession as a structuring dynamic of the successful masculinity imaginaries in the editorial project of some contemporary male magazines, namely VIP, GQ and L’Officiel Hommes. The fear of losing economic power, in these terms, is not always seen in the most obvious places, but implies a management of positive affects that support specific consumption narratives. From an analysis of common places in financial success narratives in these journals, we can infer that the narratives of fear of financial dispossession are sustained, in these productions, by disruptive passion, the fear of losing autonomy and praise of potency as pillars that sustain such imaginaries.
publishDate 2019
dc.date.none.fl_str_mv 2019-04-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/80004
10.19132/1807-858320190.99-120
url https://seer.ufrgs.br/index.php/intexto/article/view/80004
identifier_str_mv 10.19132/1807-858320190.99-120
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/80004/50884
dc.rights.driver.fl_str_mv Copyright (c) 2018 Eliza Bachega Casadei
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Eliza Bachega Casadei
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; n.45, maio/ago. 2019; 99-120
Intexto; n. 45, maio/ago. 2019; 99-120
Intexto; n. 45, maio/ago. 2019; 99-120
Intexto; n. 45, maio/ago. 2019; 99-120
Intexto; n. 45, maio/ago. 2019; 99-120
1807-8583
reponame:Intexto (Porto Alegre)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
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instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
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