Religion and consumption in Umbanda practices: an analysis of the discourse of the Terra Mystica portal

Detalhes bibliográficos
Autor(a) principal: De Souza, Ronivaldo Moreira
Data de Publicação: 2021
Outros Autores: Silva, Maurício Ribeiro da, Piza, Vânia de Toledo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/110677
Resumo: The purpose of this article is to investigate how the relationship between religion and consumption occurs in the discursive practices of the Terra Mystica portal, a virtual store identified with Afro-Brazilian religiosity. To this end, we adopted the French School Discourse Analysis methodology, investigating the process of producing meanings that enables this discourse to legitimize its speech both in the religious sphere and in consumer practices. We found that in this discourse, religion and consumption become the same source of access to the experience with the transcendent.
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spelling Religion and consumption in Umbanda practices: an analysis of the discourse of the Terra Mystica portalReligião e consumo nas práticas umbandistas: uma análise do discurso do portal Terra MysticaConsumoReligiãoUmbandaAnálise do DiscursoConsumptionReligionUmbandaSpeech analysisThe purpose of this article is to investigate how the relationship between religion and consumption occurs in the discursive practices of the Terra Mystica portal, a virtual store identified with Afro-Brazilian religiosity. To this end, we adopted the French School Discourse Analysis methodology, investigating the process of producing meanings that enables this discourse to legitimize its speech both in the religious sphere and in consumer practices. We found that in this discourse, religion and consumption become the same source of access to the experience with the transcendent.O objetivo deste artigo é investigar como se dá a relação entre religião e consumo nas práticas discursivas do portal Terra Mystica, loja virtual identificada com a religiosidade afro-brasileira. Para isto, adotamos como metodologia a Análise do Discurso de Escola Francesa investigando o processo de produção de sentidos que possibilita que esse discurso legitime o seu dizer tanto na esfera religiosa quanto nas práticas de consumo. Constatamos que nesse discurso, religião e consumo se transformam em uma mesma fonte de acesso à experiência com o transcendente.Universidade Federal do Rio Grande do Sul2021-08-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAnálise do Discursoapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/11067710.19132/1807-8583202152.110677Intexto; No. 52 (2021); 110677Intexto; Núm. 52 (2021); 110677Intexto; No. 52 (2021); 110677Intexto; N. 52 (2021); 110677Intexto; n. 52 (2021); 1106771807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/110677/63773Copyright (c) 2021 Ronivaldo Moreira De Souza, Maurício Ribeiro da Silva, Vânia de Toledo Pizahttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessDe Souza, Ronivaldo MoreiraSilva, Maurício Ribeiro daPiza, Vânia de Toledo2023-02-06T12:21:04Zoai:seer.ufrgs.br:article/110677Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-02-06T12:21:04Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Religion and consumption in Umbanda practices: an analysis of the discourse of the Terra Mystica portal
Religião e consumo nas práticas umbandistas: uma análise do discurso do portal Terra Mystica
title Religion and consumption in Umbanda practices: an analysis of the discourse of the Terra Mystica portal
spellingShingle Religion and consumption in Umbanda practices: an analysis of the discourse of the Terra Mystica portal
De Souza, Ronivaldo Moreira
Consumo
Religião
Umbanda
Análise do Discurso
Consumption
Religion
Umbanda
Speech analysis
title_short Religion and consumption in Umbanda practices: an analysis of the discourse of the Terra Mystica portal
title_full Religion and consumption in Umbanda practices: an analysis of the discourse of the Terra Mystica portal
title_fullStr Religion and consumption in Umbanda practices: an analysis of the discourse of the Terra Mystica portal
title_full_unstemmed Religion and consumption in Umbanda practices: an analysis of the discourse of the Terra Mystica portal
title_sort Religion and consumption in Umbanda practices: an analysis of the discourse of the Terra Mystica portal
author De Souza, Ronivaldo Moreira
author_facet De Souza, Ronivaldo Moreira
Silva, Maurício Ribeiro da
Piza, Vânia de Toledo
author_role author
author2 Silva, Maurício Ribeiro da
Piza, Vânia de Toledo
author2_role author
author
dc.contributor.author.fl_str_mv De Souza, Ronivaldo Moreira
Silva, Maurício Ribeiro da
Piza, Vânia de Toledo
dc.subject.por.fl_str_mv Consumo
Religião
Umbanda
Análise do Discurso
Consumption
Religion
Umbanda
Speech analysis
topic Consumo
Religião
Umbanda
Análise do Discurso
Consumption
Religion
Umbanda
Speech analysis
description The purpose of this article is to investigate how the relationship between religion and consumption occurs in the discursive practices of the Terra Mystica portal, a virtual store identified with Afro-Brazilian religiosity. To this end, we adopted the French School Discourse Analysis methodology, investigating the process of producing meanings that enables this discourse to legitimize its speech both in the religious sphere and in consumer practices. We found that in this discourse, religion and consumption become the same source of access to the experience with the transcendent.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-02
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Análise do Discurso
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/110677
10.19132/1807-8583202152.110677
url https://seer.ufrgs.br/index.php/intexto/article/view/110677
identifier_str_mv 10.19132/1807-8583202152.110677
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/110677/63773
dc.rights.driver.fl_str_mv Copyright (c) 2021 Ronivaldo Moreira De Souza, Maurício Ribeiro da Silva, Vânia de Toledo Piza
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Ronivaldo Moreira De Souza, Maurício Ribeiro da Silva, Vânia de Toledo Piza
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; No. 52 (2021); 110677
Intexto; Núm. 52 (2021); 110677
Intexto; No. 52 (2021); 110677
Intexto; N. 52 (2021); 110677
Intexto; n. 52 (2021); 110677
1807-8583
reponame:Intexto (Porto Alegre)
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instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str Intexto (Porto Alegre)
collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||intexto@ufrgs.br
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