Raising shadows with “gender ideology”: discursive changes in Twitter posts by New Right political actors (2014-2019)

Bibliographic Details
Main Author: Montargil, Gilmar da Silva
Publication Date: 2023
Other Authors: Remenche, Maria de Lourdes Rossi
Format: Article
Language: por
Source: Intexto (Porto Alegre)
Download full: https://seer.ufrgs.br/index.php/intexto/article/view/124033
Summary: The term "gender ideology" was recurrently used in political discussions in Brazil and the meaning of this expression has varied over the years. Considering these changes in meaning, this article aims to analyze the discursive strategies of political communication that mobilized the term gender ideology in Twitter posts. Therefore, a corpus with 205 posts of entitled New Right, between 2014 and 2019, on the Twitter Advanced Search platform was cut. The analysis, of a quantitative character with a qualitative interpretation, is based on the French discourse analysis, considering the effects of meaning. The results show not only the change of direction as the 2018 election approached, but also that communicative strategies sought political polarization through the consolidation of two interdiscursive fields, inserting the gender ideology in opposition to the "values" of the New Right, as the “defence of the family” and the “brake back” to communism.
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spelling Raising shadows with “gender ideology”: discursive changes in Twitter posts by New Right political actors (2014-2019)Construindo sombras com “ideologia de gênero”: deslizamentos discursivos em postagens no Twitter de atores políticos da Nova Direita (2014-2019)political discoursegender ideologynew rightpolitical communicationDiscourse analysisdiscurso políticoideologia de gêneronova direitacomunicação políticaAnálise do discursoThe term "gender ideology" was recurrently used in political discussions in Brazil and the meaning of this expression has varied over the years. Considering these changes in meaning, this article aims to analyze the discursive strategies of political communication that mobilized the term gender ideology in Twitter posts. Therefore, a corpus with 205 posts of entitled New Right, between 2014 and 2019, on the Twitter Advanced Search platform was cut. The analysis, of a quantitative character with a qualitative interpretation, is based on the French discourse analysis, considering the effects of meaning. The results show not only the change of direction as the 2018 election approached, but also that communicative strategies sought political polarization through the consolidation of two interdiscursive fields, inserting the gender ideology in opposition to the "values" of the New Right, as the “defence of the family” and the “brake back” to communism.O termo ideologia de gênero foi recorrentemente empregado em embates políticos no Brasil e o sentido dessa expressão variou ao longo dos anos. Considerando esses deslizamentos de sentido, este artigo objetiva analisar as estratégias discursivas de comunicação política que mobilizaram o termo ideologia de gênero em postagens no Twitter. Para tanto, foi recortado um corpus com 205 posts da intitulada Nova Direita, entre 2014 e 2019, por meio da plataforma Twitter Advanced Search. A análise, de caráter quantitativo com interpretação qualitativa, fundamenta-se nos estudos do discurso de linha francesa de Michel Pêcheux a partir de conceitos como interdiscurso, formação discursiva, posição de sujeito e efeito de sentido. Ao verificar a evolução diacrônica na maneira como “ideologia de gênero” foi alocada no discurso político, notou-se que deslizar o sentido do termo foi uma estratégia comunicativa instrumentalizada, ano após ano, a fim de buscar a polarização política através da consolidação de dois campos interdiscursivos: um que insere a “ideologia de gênero” em oposição às “lutas” da nova direita, como a “defesa da família” e o “combate” ao comunismo, e outra, que insere a “ideologia de gênero” subordinada e pertencente à esquerda, ao comunismo, à corrupção, à universidade.Universidade Federal do Rio Grande do Sul2023-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/12403310.19132/1807-8583.55.124033Intexto; No. 55 (2023); 124033Intexto; Núm. 55 (2023); 124033Intexto; No. 55 (2023); 124033Intexto; N. 55 (2023); 124033Intexto; n. 55 (2023); 1240331807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/124033/87078Copyright (c) 2023 Gilmar da Silva Montargil, Maria de Lourdes Rossi Remenchehttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessMontargil, Gilmar da SilvaRemenche, Maria de Lourdes Rossi2023-12-13T14:34:20Zoai:seer.ufrgs.br:article/124033Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-12-13T14:34:20Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Raising shadows with “gender ideology”: discursive changes in Twitter posts by New Right political actors (2014-2019)
Construindo sombras com “ideologia de gênero”: deslizamentos discursivos em postagens no Twitter de atores políticos da Nova Direita (2014-2019)
title Raising shadows with “gender ideology”: discursive changes in Twitter posts by New Right political actors (2014-2019)
spellingShingle Raising shadows with “gender ideology”: discursive changes in Twitter posts by New Right political actors (2014-2019)
Montargil, Gilmar da Silva
political discourse
gender ideology
new right
political communication
Discourse analysis
discurso político
ideologia de gênero
nova direita
comunicação política
Análise do discurso
title_short Raising shadows with “gender ideology”: discursive changes in Twitter posts by New Right political actors (2014-2019)
title_full Raising shadows with “gender ideology”: discursive changes in Twitter posts by New Right political actors (2014-2019)
title_fullStr Raising shadows with “gender ideology”: discursive changes in Twitter posts by New Right political actors (2014-2019)
title_full_unstemmed Raising shadows with “gender ideology”: discursive changes in Twitter posts by New Right political actors (2014-2019)
title_sort Raising shadows with “gender ideology”: discursive changes in Twitter posts by New Right political actors (2014-2019)
author Montargil, Gilmar da Silva
author_facet Montargil, Gilmar da Silva
Remenche, Maria de Lourdes Rossi
author_role author
author2 Remenche, Maria de Lourdes Rossi
author2_role author
dc.contributor.author.fl_str_mv Montargil, Gilmar da Silva
Remenche, Maria de Lourdes Rossi
dc.subject.por.fl_str_mv political discourse
gender ideology
new right
political communication
Discourse analysis
discurso político
ideologia de gênero
nova direita
comunicação política
Análise do discurso
topic political discourse
gender ideology
new right
political communication
Discourse analysis
discurso político
ideologia de gênero
nova direita
comunicação política
Análise do discurso
description The term "gender ideology" was recurrently used in political discussions in Brazil and the meaning of this expression has varied over the years. Considering these changes in meaning, this article aims to analyze the discursive strategies of political communication that mobilized the term gender ideology in Twitter posts. Therefore, a corpus with 205 posts of entitled New Right, between 2014 and 2019, on the Twitter Advanced Search platform was cut. The analysis, of a quantitative character with a qualitative interpretation, is based on the French discourse analysis, considering the effects of meaning. The results show not only the change of direction as the 2018 election approached, but also that communicative strategies sought political polarization through the consolidation of two interdiscursive fields, inserting the gender ideology in opposition to the "values" of the New Right, as the “defence of the family” and the “brake back” to communism.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/124033
10.19132/1807-8583.55.124033
url https://seer.ufrgs.br/index.php/intexto/article/view/124033
identifier_str_mv 10.19132/1807-8583.55.124033
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/124033/87078
dc.rights.driver.fl_str_mv Copyright (c) 2023 Gilmar da Silva Montargil, Maria de Lourdes Rossi Remenche
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Gilmar da Silva Montargil, Maria de Lourdes Rossi Remenche
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; No. 55 (2023); 124033
Intexto; Núm. 55 (2023); 124033
Intexto; No. 55 (2023); 124033
Intexto; N. 55 (2023); 124033
Intexto; n. 55 (2023); 124033
1807-8583
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instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
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reponame_str Intexto (Porto Alegre)
collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||intexto@ufrgs.br
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