Empreendedorismo sustentável : um estudo de caso na Planeta Limpo

• Autor(a) principal: Carvalho, Ricardo Menezes
• Data de Publicação: 2019
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: http://ri.ufs.br/jspui/handle/riufs/11501
• topic: Administração; Ensino de adminstração; Sustentabilidade; Desenvolvimento sustentável; Empreendedorismo; Empreendedorismo sustentável; Empresa Planeta Limpo; Aracaju (SE); Sustainability; Sustainable development; Entrepreneurship; Sustainable entrepreneurship; ENGENHARIAS::ENGENHARIA SANITARIA::SANEAMENTO AMBIENTAL::CONTROLE DA POLUICAO

the most important issues debated was the way we use natural resources for consumption and production. From this reflection were built the concepts of sustainability, later sustainable development and finally sustainable entrepreneurship. Sustainable entrepreneurship is composed of the tripod economy, environment and social. The objective of this study was to evaluate whether the company Planeta Limpo is a sustainable company, by surveying its sustainable actions, difficulties and benefits of putting them into practice, motivation to apply them and identify which form of sustainable entrepreneurship the organization it fits. This work had a qualitative methodological approach, of the descriptive type, with data obtained through a semi - structured interview. It is a unique case study with content analysis. The main results obtained were that Planeta Limpo can be considered a sustainable company, which has sustainable actions internal and external to the company, whose environmental and social impacts are positive. The barriers identified were the company's change of culture, finding suppliers able to meet the company's demand, competition from lower prices and customers with less environmental sensitivity. The benefits were the improvement of the service, evolution of the company, acting in better and more demanding markets, as well as the economy of inputs and money. The motivation was identified by the desire to improve service delivery, partnerships with larger and more demanding clients and contribute to the improvement of environmental and social issues. Finally, the organization was classified as, according to work by Borges et al (2013) environmental business in eco-efficient products, sustainability as a medium and use of corporate social responsibility. By the study of Brasil et al (2014), as ecoentrepreneur.