@Cafecomvini : estratégia de conteúdo para amplificar o alcance de um escritor no Instagram

• Autor(a) principal: Santos, Verilane dos Santos Mota
• Data de Publicação: 2022
• Outros Autores: Almeida, Wesley Vinícios Monteiro
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: http://ri.ufs.br/jspui/handle/riufs/17300
• topic: Comunicação social; Publicidade; Propaganda; Poesia; Instagram; Redes sociais; @Cafécomvini; Digital poetry; Content; Strategy; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::RELACOES PUBLICAS E PROPAGANDA

Digital poetry is a reality present on social networks, proof of this is the number of new writers who have risen and use these platforms to increase their visibility of their productions. With the potential size and reach that these communities have, would it be possible then to use the content marketing strategy to amplify the knowledge of a beginning poet in an era where information overload is the biggest challenge? This work aims to answer this question from a case study of the profile @cafecomvini on Instagram. Along the way, we will understand what digital poetry is within the context of cyberculture, we will present a macro overview of the market in which we are inserted, together with an analysis of similars and as final product how content marketing can be used effectively within the process of highlighting the author to the world.