Mapeamento dos bens de propriedade intelectual das empresas vencedoras do prêmio nacional de empreendedorismo inovador

• Autor(a) principal: Lima, Francisco Valdivino Rocha
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: https://ri.ufs.br/handle/riufs/3432
• topic: Propriedade intelectual; Inovação; Incubadora de empresas; Intellectual property; Innovation; Business incubator; OUTROS

The current economic environment is characterized by dynamism, requiring companies a continuous effort to create differentiation. Technological innovation and competitiveness in this scenario constitute crucial elements in strategic planning and management of these companies, with business sustainability to views. However, the process of innovation goes beyond the creation of new products and services, involves the development of new business models, different technical relationship with stakeholders and new management methods. Among the mechanisms that facilitate the innovation process in the business context, there are the incubators. Moreover, in the scenario described above, protect innovations is crucial to maintaining competitiveness. Based on the foregoing, the aim of this research was to map the intellectual property assets of companies winning the National Award for Innovative Entrepreneurship (1997 to 2015 editions), linked to incubators oriented generation and intensive technologies. This theme was proposed by the fact that, in a scenario where knowledge, efficiency and speed in the innovation process become recognized as the decisive elements for competitiveness, to present an overview of the protection of intellectual property assets of key companies country, linked to incubators, is essential, as will serve as a stimulus and basis for other companies with a similar profile, as well as incubators, developing promotional actions for innovation. The type of survey is classified as to the nature, as applied and, as the goal, as descriptive and qualitative and quantitative, regarding the approach. The research method used was a multi case study, emphasizing aspects common to all elements in the study and at the same time, trying to unique aspects in all the cases studied, focusing on the protection of intellectual property assets of companies winning the award mentioned above. For this study was used as data collection source document research, with emphasis on analysis of technological information with the INPI. The results show that the thirty (30) winning companies of the National Innovative Entrepreneurship Award are distributed in twelve (12) incubators and concentrated in seven (7) states in the South (40%), Southeast (43%) and Northeast (17 %). This group of companies is responsible for filing ninety-two (92) patents, the registration process of four hundred forty-seven (447) marks the thirty registration application-nine (39) computer programs and eight (8 ) industrial designs in INPI. It was concluded that - despite the innovative profile of the companies surveyed and the fact that they started their activities in an innovation environment - is moderate use of protective mechanisms of intangible assets from these companies, focusing on registration applications marks. Companies that used the mechanisms of protection of intellectual property assets work in the automation field and in the chemical and food industries.