Innovation in Enterprises in Process of Merge: a study of services and industry companies

Detalhes bibliográficos
Autor(a) principal: Vidal, Patricia Gonçalves
Data de Publicação: 2014
Outros Autores: Martins, Israel, Gonçalves, Paula
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ciências da Administração
Texto Completo: https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2014v16n39p27
Resumo: The current article presents the innovation process in companies which have adopted as strategy the value creation and synergies through merger with other companies. From a theoretical foundation it aims to shed light on the theme by presenting basis to this research and the ensuing result analysis. Thus were analyzed companies from two diverse sectors of the Economy with the endeavor to prove “how” and “why” such innovation before the merger process happened and which the possible results from this analysis are. By using secondary sources, with the goal to present real and instant results of the innovation announcements of the studied enterprises, through cases and event studies, it is concluded that innovation in products and in partnerships create higher value than other sorts of innovation in short term and in the post-merger.
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spelling Innovation in Enterprises in Process of Merge: a study of services and industry companiesInovação de Empresas e Processos de Fusão: um estudo das empresas de serviços e industriasThe current article presents the innovation process in companies which have adopted as strategy the value creation and synergies through merger with other companies. From a theoretical foundation it aims to shed light on the theme by presenting basis to this research and the ensuing result analysis. Thus were analyzed companies from two diverse sectors of the Economy with the endeavor to prove “how” and “why” such innovation before the merger process happened and which the possible results from this analysis are. By using secondary sources, with the goal to present real and instant results of the innovation announcements of the studied enterprises, through cases and event studies, it is concluded that innovation in products and in partnerships create higher value than other sorts of innovation in short term and in the post-merger.O presente artigo apresenta uma análise do processo de inovação em empresas que adotaram como estratégia a criação de valor e a sinergia através da estratégia de fusão. A partir da fundamentação teórica pretende-se lançar luz ao tema ao apresentar embasamento para a pesquisa e consequente análise de resultados. Analisa-se, portanto, empresas de dois setores diversos da economia com o intuito de observar o “como” e o “porquê” de ocorrerem inovações diante do processo de fusão e quais os possíveis resultados dessas análises. Usando fontes secundárias, com o objetivo de apresentar resultados reais e imediatos ao anúncio de inovações das empresas estudadas, por meio de estudos de casos e de eventos, concluiu-se que inovações em produtos e parcerias geraram maior valor diante dos outros tipos de inovações em curto prazo no período pós-fusão.Universidade Federal de Santa Catarina2014-08-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa histórica, análise de eventoapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2014v16n39p2710.5007/2175-8077.2014v16n39p27Revista de Ciências da Administração; V.16 N.39 Agosto 2014; 27 - 482175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2014v16n39p27/pdf_17Vidal, Patricia GonçalvesMartins, IsraelGonçalves, Paulainfo:eu-repo/semantics/openAccess2018-06-20T19:07:31Zoai:periodicos.ufsc.br:article/27182Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2018-06-20T19:07:31Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Innovation in Enterprises in Process of Merge: a study of services and industry companies
Inovação de Empresas e Processos de Fusão: um estudo das empresas de serviços e industrias
title Innovation in Enterprises in Process of Merge: a study of services and industry companies
spellingShingle Innovation in Enterprises in Process of Merge: a study of services and industry companies
Vidal, Patricia Gonçalves
title_short Innovation in Enterprises in Process of Merge: a study of services and industry companies
title_full Innovation in Enterprises in Process of Merge: a study of services and industry companies
title_fullStr Innovation in Enterprises in Process of Merge: a study of services and industry companies
title_full_unstemmed Innovation in Enterprises in Process of Merge: a study of services and industry companies
title_sort Innovation in Enterprises in Process of Merge: a study of services and industry companies
author Vidal, Patricia Gonçalves
author_facet Vidal, Patricia Gonçalves
Martins, Israel
Gonçalves, Paula
author_role author
author2 Martins, Israel
Gonçalves, Paula
author2_role author
author
dc.contributor.author.fl_str_mv Vidal, Patricia Gonçalves
Martins, Israel
Gonçalves, Paula
description The current article presents the innovation process in companies which have adopted as strategy the value creation and synergies through merger with other companies. From a theoretical foundation it aims to shed light on the theme by presenting basis to this research and the ensuing result analysis. Thus were analyzed companies from two diverse sectors of the Economy with the endeavor to prove “how” and “why” such innovation before the merger process happened and which the possible results from this analysis are. By using secondary sources, with the goal to present real and instant results of the innovation announcements of the studied enterprises, through cases and event studies, it is concluded that innovation in products and in partnerships create higher value than other sorts of innovation in short term and in the post-merger.
publishDate 2014
dc.date.none.fl_str_mv 2014-08-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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10.5007/2175-8077.2014v16n39p27
url https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2014v16n39p27
identifier_str_mv 10.5007/2175-8077.2014v16n39p27
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2014v16n39p27/pdf_17
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dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Revista de Ciências da Administração; V.16 N.39 Agosto 2014; 27 - 48
2175-8077
1516-3865
reponame:Revista de Ciências da Administração
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
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reponame_str Revista de Ciências da Administração
collection Revista de Ciências da Administração
repository.name.fl_str_mv Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br
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