Organizational memory and construction of local identity: an analysis of social mobilization and organization in the Conjunto Palmeira, Brasil

• Main Author: Correia-Lima, Bruno Chaves
• Publication Date: 2016
• Other Authors: Rigo, Ariadne Scalfoni, Santos, Maria Elisabete Pereira dos
• Format: Article
• Language: por
• Source: Administração Pública e Gestão Social
• Download full: https://periodicos.ufv.br/apgs/article/view/4942
• topic: Memória Organizacional; Identidade; Economia Solidária; Mobilização Social; Instituto Palmas.; Gestão Social e Memória Organizacional

This work aims to analyze the Organizational Memory mechanisms used to influence the construction of the identification of the Conjunto Palmeira(Fortaleza, Ceará), characterized by an historical identity of social mobilization and solidarity economy. This work was developed with qualitative research,documentary and field in which analyzed 53 documents from memory three participants social organizations of local history: neighborhood association, thePalmas Bank and the Palmas Institute. Three interviews with representatives of social organizations and municipal foundation of social assistance were made.The results show differences between organizational memory mechanisms used to influence the external environment of those who aim to contribute to intra-organizational management. Books, videos, brochures, models, meeting minutes, “cordéis”, stage play scripts, “fotonovelas” are configured as mechanismsused to encourage community involvement in joint projects. The effects of the use of this memory are related to continuous learning processes and constructionof the identity of the site.Keywords: Organizational Memory, Social Memory, Identity, Solidarity Economy, Social Mobilization.