New Normalcy? Consumption and Identity between Reproduction of Social Inequalities and Social Transformation in Brazil

Detalhes bibliográficos
Autor(a) principal: Kühn, Thomas
Data de Publicação: 2020
Outros Autores: Alcoforado, Daniela Gomes, Farias, Miriam Leite
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Sociedade e Estado
Texto Completo: https://periodicos.unb.br/index.php/sociedade/article/view/34284
Resumo: The COVID-19 pandemic has been transforming economic, political and social realities into a so-called "new normalcy". Learning to cope with this contingency requires (re)construction of people's identity. In this study, we critically analyze the narratives of change and the consumption practices of Brazilians interviewed during the period of social distancing. We follow a critical social-psychological approach based on the works of Fromm, Rosa and Kühn. Our results show that the pandemic encourages people to reflect responsibly on their consumption, but also highlight how consumption contributes to the reproduction of social inequality, leading to polarizations within society.
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spelling New Normalcy? Consumption and Identity between Reproduction of Social Inequalities and Social Transformation in BrazilNova Normalidade? Consumo e Identidade entre Reprodução de Desigualdades Sociais e Transformação Social no BrasilPandemia. Desigualdade Social. Consumo. Identidade. FrommPandemic. Social Inequality. Consumption. Identity. FrommThe COVID-19 pandemic has been transforming economic, political and social realities into a so-called "new normalcy". Learning to cope with this contingency requires (re)construction of people's identity. In this study, we critically analyze the narratives of change and the consumption practices of Brazilians interviewed during the period of social distancing. We follow a critical social-psychological approach based on the works of Fromm, Rosa and Kühn. Our results show that the pandemic encourages people to reflect responsibly on their consumption, but also highlight how consumption contributes to the reproduction of social inequality, leading to polarizations within society.pandemia do COVID-19 vem transformando realidades econômicas, políticas e sociais, numa chamada "nova normalidade". Aprender a lidar com essa contingência requer (re)construção de identidade das pessoas. Neste estudo, analisamos criticamente as narrativas de mudança e as práticas de consumo de brasileiros entrevistados no período de distanciamento social. Para isso, utilizamos lentes teóricas de Fromm, Rosa e Kühn. Nossos resultados evidenciam que a pandemia estimula as pessoas a refletir com responsabilidade sobre seu consumo, mas também destacam como o consumo contribui para a reprodução da desigualdade social, levando a polarizações dentro da sociedadeDepartamento de Sociologia - UnB/SOL2020-11-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.unb.br/index.php/sociedade/article/view/3428410.1590/s0102-6992-202035030006 Sociedade e Estado; Vol. 35 No. 03 (2020): Dossiê: Multiplicidade de interpretações do capitalismo contemporâneo; 787-813Sociedade e Estado; Vol. 35 Núm. 03 (2020): Dossiê: Multiplicidade de interpretações do capitalismo contemporâneo; 787-813Sociedade e Estado; v. 35 n. 03 (2020): Dossiê: Multiplicidade de interpretações do capitalismo contemporâneo; 787-8131980-54620102-6992reponame:Sociedade e Estadoinstname:Universidade de Brasília (UnB)instacron:UNBenghttps://periodicos.unb.br/index.php/sociedade/article/view/34284/28222Copyright (c) 2020 Sociedade e Estadoinfo:eu-repo/semantics/openAccessKühn, Thomas Alcoforado, Daniela GomesFarias, Miriam Leite 2021-01-04T21:51:14Zoai:ojs.pkp.sfu.ca:article/34284Revistahttps://periodicos.unb.br/index.php/sociedade/indexPUBhttps://periodicos.unb.br/index.php/sociedade/oaiportaldeperiodicos@bce.unb.br||revistasol@unb.br1980-54620102-6992opendoar:2021-01-04T21:51:14Sociedade e Estado - Universidade de Brasília (UnB)false
dc.title.none.fl_str_mv New Normalcy? Consumption and Identity between Reproduction of Social Inequalities and Social Transformation in Brazil
Nova Normalidade? Consumo e Identidade entre Reprodução de Desigualdades Sociais e Transformação Social no Brasil
title New Normalcy? Consumption and Identity between Reproduction of Social Inequalities and Social Transformation in Brazil
spellingShingle New Normalcy? Consumption and Identity between Reproduction of Social Inequalities and Social Transformation in Brazil
Kühn, Thomas
Pandemia. Desigualdade Social. Consumo. Identidade. Fromm
Pandemic. Social Inequality. Consumption. Identity. Fromm
title_short New Normalcy? Consumption and Identity between Reproduction of Social Inequalities and Social Transformation in Brazil
title_full New Normalcy? Consumption and Identity between Reproduction of Social Inequalities and Social Transformation in Brazil
title_fullStr New Normalcy? Consumption and Identity between Reproduction of Social Inequalities and Social Transformation in Brazil
title_full_unstemmed New Normalcy? Consumption and Identity between Reproduction of Social Inequalities and Social Transformation in Brazil
title_sort New Normalcy? Consumption and Identity between Reproduction of Social Inequalities and Social Transformation in Brazil
author Kühn, Thomas
author_facet Kühn, Thomas
Alcoforado, Daniela Gomes
Farias, Miriam Leite
author_role author
author2 Alcoforado, Daniela Gomes
Farias, Miriam Leite
author2_role author
author
dc.contributor.author.fl_str_mv Kühn, Thomas
Alcoforado, Daniela Gomes
Farias, Miriam Leite
dc.subject.por.fl_str_mv Pandemia. Desigualdade Social. Consumo. Identidade. Fromm
Pandemic. Social Inequality. Consumption. Identity. Fromm
topic Pandemia. Desigualdade Social. Consumo. Identidade. Fromm
Pandemic. Social Inequality. Consumption. Identity. Fromm
description The COVID-19 pandemic has been transforming economic, political and social realities into a so-called "new normalcy". Learning to cope with this contingency requires (re)construction of people's identity. In this study, we critically analyze the narratives of change and the consumption practices of Brazilians interviewed during the period of social distancing. We follow a critical social-psychological approach based on the works of Fromm, Rosa and Kühn. Our results show that the pandemic encourages people to reflect responsibly on their consumption, but also highlight how consumption contributes to the reproduction of social inequality, leading to polarizations within society.
publishDate 2020
dc.date.none.fl_str_mv 2020-11-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.unb.br/index.php/sociedade/article/view/34284
10.1590/s0102-6992-202035030006
url https://periodicos.unb.br/index.php/sociedade/article/view/34284
identifier_str_mv 10.1590/s0102-6992-202035030006
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.unb.br/index.php/sociedade/article/view/34284/28222
dc.rights.driver.fl_str_mv Copyright (c) 2020 Sociedade e Estado
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Sociedade e Estado
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Departamento de Sociologia - UnB/SOL
publisher.none.fl_str_mv Departamento de Sociologia - UnB/SOL
dc.source.none.fl_str_mv Sociedade e Estado; Vol. 35 No. 03 (2020): Dossiê: Multiplicidade de interpretações do capitalismo contemporâneo; 787-813
Sociedade e Estado; Vol. 35 Núm. 03 (2020): Dossiê: Multiplicidade de interpretações do capitalismo contemporâneo; 787-813
Sociedade e Estado; v. 35 n. 03 (2020): Dossiê: Multiplicidade de interpretações do capitalismo contemporâneo; 787-813
1980-5462
0102-6992
reponame:Sociedade e Estado
instname:Universidade de Brasília (UnB)
instacron:UNB
instname_str Universidade de Brasília (UnB)
instacron_str UNB
institution UNB
reponame_str Sociedade e Estado
collection Sociedade e Estado
repository.name.fl_str_mv Sociedade e Estado - Universidade de Brasília (UnB)
repository.mail.fl_str_mv portaldeperiodicos@bce.unb.br||revistasol@unb.br
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