The use of traceability information throughout the Brazilian pharmaceutical industry’s supply chain
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Publication Date: | 2012 |
Other Authors: | |
Format: | Article |
Language: | por eng |
Source: | GEPROS. Gestão da Produção. Operações e Sistemas |
Download full: | https://revista.feb.unesp.br/gepros/article/view/247 |
Summary: | This paper analyzes the information flow along the pharmaceutical industry’s value chain, focusing on traceability data that is gathered in compliance with the country’s legislation. The objective of the study was to find out how such transactional data converts into information for tactical and strategic decision making. Eight key executives were interviewed, including: the president of the National Association of Pharmaceutical Laboratories; the president of the wholesalers’ association and executives of two IT companies that collect and distribute information and market intelligence. Results show that the huge amount of data which results from the obligation of the pharmaceutical industry in tracing its products, can be (and is) used to better understand the market. While the sales force uses it as an instrument to determine sales targets and objectives, marketing people use it as a tool for strategic planning for future market action. Keywords: pharmaceutical industry; traceability; supply chain; information flow |
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oai:ojs.gepros.emnuvens.com.br:article/247 |
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GEPROS. Gestão da Produção. Operações e Sistemas |
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The use of traceability information throughout the Brazilian pharmaceutical industry’s supply chainThis paper analyzes the information flow along the pharmaceutical industry’s value chain, focusing on traceability data that is gathered in compliance with the country’s legislation. The objective of the study was to find out how such transactional data converts into information for tactical and strategic decision making. Eight key executives were interviewed, including: the president of the National Association of Pharmaceutical Laboratories; the president of the wholesalers’ association and executives of two IT companies that collect and distribute information and market intelligence. Results show that the huge amount of data which results from the obligation of the pharmaceutical industry in tracing its products, can be (and is) used to better understand the market. While the sales force uses it as an instrument to determine sales targets and objectives, marketing people use it as a tool for strategic planning for future market action. Keywords: pharmaceutical industry; traceability; supply chain; information flowA Fundacao para o Desenvolvimento de Bauru (FunDeB)2012-02-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfimage/pjpegimage/pjpeghttps://revista.feb.unesp.br/gepros/article/view/24710.15675/gepros.v0i1.247Revista Gestão da Produção Operações e Sistemas; n. 1 (2011); 111984-2430reponame:GEPROS. Gestão da Produção. Operações e Sistemasinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporenghttps://revista.feb.unesp.br/gepros/article/view/247/324https://revista.feb.unesp.br/gepros/article/view/247/366https://revista.feb.unesp.br/gepros/article/view/247/1230https://revista.feb.unesp.br/gepros/article/view/247/1231Strozzi, Vitor HugoGraeml, Alexandre Reisinfo:eu-repo/semantics/openAccess2012-03-12T00:19:25Zoai:ojs.gepros.emnuvens.com.br:article/247Revistahttps://revista.feb.unesp.br/geprosPUBhttps://revista.feb.unesp.br/gepros/oaigepros@feb.unesp.br||abjabbour@feb.unesp.br1984-24301809-614Xopendoar:2012-03-12T00:19:25GEPROS. Gestão da Produção. Operações e Sistemas - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
The use of traceability information throughout the Brazilian pharmaceutical industry’s supply chain |
title |
The use of traceability information throughout the Brazilian pharmaceutical industry’s supply chain |
spellingShingle |
The use of traceability information throughout the Brazilian pharmaceutical industry’s supply chain Strozzi, Vitor Hugo |
title_short |
The use of traceability information throughout the Brazilian pharmaceutical industry’s supply chain |
title_full |
The use of traceability information throughout the Brazilian pharmaceutical industry’s supply chain |
title_fullStr |
The use of traceability information throughout the Brazilian pharmaceutical industry’s supply chain |
title_full_unstemmed |
The use of traceability information throughout the Brazilian pharmaceutical industry’s supply chain |
title_sort |
The use of traceability information throughout the Brazilian pharmaceutical industry’s supply chain |
author |
Strozzi, Vitor Hugo |
author_facet |
Strozzi, Vitor Hugo Graeml, Alexandre Reis |
author_role |
author |
author2 |
Graeml, Alexandre Reis |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Strozzi, Vitor Hugo Graeml, Alexandre Reis |
description |
This paper analyzes the information flow along the pharmaceutical industry’s value chain, focusing on traceability data that is gathered in compliance with the country’s legislation. The objective of the study was to find out how such transactional data converts into information for tactical and strategic decision making. Eight key executives were interviewed, including: the president of the National Association of Pharmaceutical Laboratories; the president of the wholesalers’ association and executives of two IT companies that collect and distribute information and market intelligence. Results show that the huge amount of data which results from the obligation of the pharmaceutical industry in tracing its products, can be (and is) used to better understand the market. While the sales force uses it as an instrument to determine sales targets and objectives, marketing people use it as a tool for strategic planning for future market action. Keywords: pharmaceutical industry; traceability; supply chain; information flow |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-02-29 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revista.feb.unesp.br/gepros/article/view/247 10.15675/gepros.v0i1.247 |
url |
https://revista.feb.unesp.br/gepros/article/view/247 |
identifier_str_mv |
10.15675/gepros.v0i1.247 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://revista.feb.unesp.br/gepros/article/view/247/324 https://revista.feb.unesp.br/gepros/article/view/247/366 https://revista.feb.unesp.br/gepros/article/view/247/1230 https://revista.feb.unesp.br/gepros/article/view/247/1231 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf image/pjpeg image/pjpeg |
dc.publisher.none.fl_str_mv |
A Fundacao para o Desenvolvimento de Bauru (FunDeB) |
publisher.none.fl_str_mv |
A Fundacao para o Desenvolvimento de Bauru (FunDeB) |
dc.source.none.fl_str_mv |
Revista Gestão da Produção Operações e Sistemas; n. 1 (2011); 11 1984-2430 reponame:GEPROS. Gestão da Produção. Operações e Sistemas instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
GEPROS. Gestão da Produção. Operações e Sistemas |
collection |
GEPROS. Gestão da Produção. Operações e Sistemas |
repository.name.fl_str_mv |
GEPROS. Gestão da Produção. Operações e Sistemas - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
gepros@feb.unesp.br||abjabbour@feb.unesp.br |
_version_ |
1800215695374417920 |