How quality of service can affect an organization: A study on the importance of good customer service

Detalhes bibliográficos
Autor(a) principal: Sabino, Waulio Tadeu Rocha
Data de Publicação: 2019
Outros Autores: Bianchi, Leonardo Carlos Dantas
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/582
Resumo: This study's main objectives are present and understand the importance of customer service quality for institutions, linked to the current competitive environment, as a tool for survival, differential and business expansion. To better approach and understanding of the topic, the corpus of the research was based on an extensive literature search on the said topic, in order to add value and solidify knowledge here formulated. Based on these references, we will more assertively understand the impacts of an appropriate treatment of clients as a way not only of loyalty but also as a marketing tool for potential future clients through an informal but efficient advertising of funding, which is the indication.
id UNIFEI_0031b1c9ab55b7f5c9cd29fe95b552a2
oai_identifier_str oai:ojs.pkp.sfu.ca:article/582
network_acronym_str UNIFEI
network_name_str Research, Society and Development
repository_id_str
spelling How quality of service can affect an organization: A study on the importance of good customer serviceComo la calidad de la atención puede afectar a una organización: Un estudio sobre la importancia de un buen servicio al clienteComo a qualidade do atendimento pode afetar uma organização: Um estudo sobre a importância de um bom atendimento ao clienteRelacióncomercializaciónVenta al por menor.RelacionamentoMarketingVarejo.RelationshipMarketingRetail.This study's main objectives are present and understand the importance of customer service quality for institutions, linked to the current competitive environment, as a tool for survival, differential and business expansion. To better approach and understanding of the topic, the corpus of the research was based on an extensive literature search on the said topic, in order to add value and solidify knowledge here formulated. Based on these references, we will more assertively understand the impacts of an appropriate treatment of clients as a way not only of loyalty but also as a marketing tool for potential future clients through an informal but efficient advertising of funding, which is the indication.El presente trabajo tiene como objetivos principales presentar y comprender la importancia de la calidad del servicio al cliente para las instituciones, vinculada al escenario competitivo actual, como herramienta para la supervivencia, diferencial y expansión de los negocios. Para el mejor enfoque y comprensión del tema, el corpus de la investigación se basó en una amplia investigación bibliográfica sobre el tema, a fin de agregar valor y solidificar el conocimiento aquí formulado. A partir de estas referencias, comprenderemos de manera más asertiva los impactos de un trato adecuado a los clientes como una manera no sólo de fidelizarlo, sino también como herramienta de marketing para futuros clientes potenciales a través de una propaganda informal pero eficiente de captación, que es la indicación.O presente trabalho tem como objetivos principais apresentar e compreender a importância da qualidade do atendimento ao cliente para as instituições, atrelada ao cenário competitivo atual, como ferramenta para a sobrevivência, diferencial e expansão dos negócios. Para melhor abordagem e compreensão do tema, o corpus da pesquisa baseou-se em uma ampla pesquisa bibliográfica sobre o referido tema, afim de agregar valor e solidificar o conhecimento aqui formulado. A partir destas referências, compreenderemos de maneira mais assertiva os impactos de um trato adequado aos clientes como uma maneira não só de fideliza-lo mas também como ferramenta de marketing para futuros clientes em potencial através de uma propaganda informal porém eficiente de captação, que é a indicação.Research, Society and Development2019-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/58210.33448/rsd-v8i1.582Research, Society and Development; Vol. 8 No. 1; e2781582Research, Society and Development; Vol. 8 Núm. 1; e2781582Research, Society and Development; v. 8 n. 1; e27815822525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/582/589Copyright (c) 2018 Leonardo Carlos Dantas Bianchi, Waulio Tadeu Rocha Sabinoinfo:eu-repo/semantics/openAccessSabino, Waulio Tadeu RochaBianchi, Leonardo Carlos Dantas2020-03-25T15:59:13Zoai:ojs.pkp.sfu.ca:article/582Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:26:00.418096Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv How quality of service can affect an organization: A study on the importance of good customer service
Como la calidad de la atención puede afectar a una organización: Un estudio sobre la importancia de un buen servicio al cliente
Como a qualidade do atendimento pode afetar uma organização: Um estudo sobre a importância de um bom atendimento ao cliente
title How quality of service can affect an organization: A study on the importance of good customer service
spellingShingle How quality of service can affect an organization: A study on the importance of good customer service
Sabino, Waulio Tadeu Rocha
Relación
comercialización
Venta al por menor.
Relacionamento
Marketing
Varejo.
Relationship
Marketing
Retail.
title_short How quality of service can affect an organization: A study on the importance of good customer service
title_full How quality of service can affect an organization: A study on the importance of good customer service
title_fullStr How quality of service can affect an organization: A study on the importance of good customer service
title_full_unstemmed How quality of service can affect an organization: A study on the importance of good customer service
title_sort How quality of service can affect an organization: A study on the importance of good customer service
author Sabino, Waulio Tadeu Rocha
author_facet Sabino, Waulio Tadeu Rocha
Bianchi, Leonardo Carlos Dantas
author_role author
author2 Bianchi, Leonardo Carlos Dantas
author2_role author
dc.contributor.author.fl_str_mv Sabino, Waulio Tadeu Rocha
Bianchi, Leonardo Carlos Dantas
dc.subject.por.fl_str_mv Relación
comercialización
Venta al por menor.
Relacionamento
Marketing
Varejo.
Relationship
Marketing
Retail.
topic Relación
comercialización
Venta al por menor.
Relacionamento
Marketing
Varejo.
Relationship
Marketing
Retail.
description This study's main objectives are present and understand the importance of customer service quality for institutions, linked to the current competitive environment, as a tool for survival, differential and business expansion. To better approach and understanding of the topic, the corpus of the research was based on an extensive literature search on the said topic, in order to add value and solidify knowledge here formulated. Based on these references, we will more assertively understand the impacts of an appropriate treatment of clients as a way not only of loyalty but also as a marketing tool for potential future clients through an informal but efficient advertising of funding, which is the indication.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/582
10.33448/rsd-v8i1.582
url https://rsdjournal.org/index.php/rsd/article/view/582
identifier_str_mv 10.33448/rsd-v8i1.582
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/582/589
dc.rights.driver.fl_str_mv Copyright (c) 2018 Leonardo Carlos Dantas Bianchi, Waulio Tadeu Rocha Sabino
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Leonardo Carlos Dantas Bianchi, Waulio Tadeu Rocha Sabino
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 8 No. 1; e2781582
Research, Society and Development; Vol. 8 Núm. 1; e2781582
Research, Society and Development; v. 8 n. 1; e2781582
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052776196341760

Registros relacionados