Strategic planning in Non-Governmental Organizations: the case of ATLIMARJOM
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Data de Publicação: | 2019 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/761 |
Resumo: | Brazil's economic and political conditions make it impossible for the government itself to meet all of society's needs, which are exacerbated by the current situation in which resources have become increasingly scarce. In this sense, society is at the forefront of organizing actions for the benefit of the population, preserving human rights and structuring social responsibility. In this context, the non-profit institutions of the Third Sector, Non-Governmental Organizations (NGO's) stand out. The purpose of this article is to discuss the importance of Strategic Planning for the non-governmental organization - NGO, ATLIMARJOM, proposing to review and apply it as a management tool. Methodologically, a qualitative research was conducted with a semi-structured interview in-depth, directly with the institution manager, seeking to know the organizational structure in order to increase the awareness that a change in management strategies is required business. As a result, it was possible to verify how much it is necessary to elaborate an efficient strategic planning so that the confidence of the society, strategic partnerships and profitability allied to the social focus of the NGO can be conquered. |
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Strategic planning in Non-Governmental Organizations: the case of ATLIMARJOMPlanificación estratégica en Organizaciones No Gubernamentales: el caso de ATLIMARJOMPlanejamento estratégico em Organizações Não Governamentais: o caso da ATLIMARJOMPlanejamento EstratégicoOrganizações Não GovernamentaisGestão Empresarial.Planificación EstratégicaOrganizaciones no gubernamentalesGestión empresarial.Strategic PlanningNon Governmental OrganizationsBusiness management.Brazil's economic and political conditions make it impossible for the government itself to meet all of society's needs, which are exacerbated by the current situation in which resources have become increasingly scarce. In this sense, society is at the forefront of organizing actions for the benefit of the population, preserving human rights and structuring social responsibility. In this context, the non-profit institutions of the Third Sector, Non-Governmental Organizations (NGO's) stand out. The purpose of this article is to discuss the importance of Strategic Planning for the non-governmental organization - NGO, ATLIMARJOM, proposing to review and apply it as a management tool. Methodologically, a qualitative research was conducted with a semi-structured interview in-depth, directly with the institution manager, seeking to know the organizational structure in order to increase the awareness that a change in management strategies is required business. As a result, it was possible to verify how much it is necessary to elaborate an efficient strategic planning so that the confidence of the society, strategic partnerships and profitability allied to the social focus of the NGO can be conquered.Las condiciones económicas y políticas de Brasil imposibilitan que el propio gobierno atienda todas las necesidades de la sociedad, las cuales se agravan en la actual situación en que los recursos se han vuelto cada vez más escasos. En este sentido, la sociedad se queda al frente para organizar las acciones en favor de la población, preservar los derechos humanos y estructurar la responsabilidad social. Se destacan en ese contexto las instituciones sin fines de lucro del Tercer Sector, las Organizaciones no gubernamentales - ONG's. El presente artículo tiene por finalidad abordar la importancia de la Planificación Estratégica para la organización no gubernamental - ONG, ATLIMARJOM, proponiendo la revisión y aplicación como herramienta de gestión. Metodológicamente fue realizado de un diagnóstico por medio de una investigación cualitativa con una entrevista semiestructurada en profundidad directamente con el gestor de la institución, buscando el conocimiento de su estructura organizacional a fin de ampliar la conciencia de que es necesario un cambio en las estrategias de gestión negocio. Como resultados, fue posible constatar cuanto es necesario elaborar una eficiente planificación estratégica para que sea conquistada la confianza de la sociedad, asociaciones estratégicas y rentabilidad aliada al foco social de la ONG.As condições econômicas e políticas do Brasil impossibilitam que o próprio governo atenda todas às necessidades da sociedade, as quais se agravam na atual situação em que os recursos se tornaram cada vez mais escassos. Neste sentido, a sociedade fica à frente a fim de organizar as ações em prol da população, preservar os direitos humanos e estruturar a responsabilidade social. Destacam-se nesse contexto as instituições sem fins lucrativos do Terceiro Setor, as Organizações não governamentais - ONG’s. O presente artigo tem por finalidade abordar a importância do Planejamento Estratégico para a organização não governamental – ONG, ATLIMARJOM, propondo-se a revisão e aplicação como ferramenta de gestão. Metodologicamente foi realizado de um diagnóstico por meio de uma pesquisa qualitativa com uma entrevista semiestruturada em profundidade diretamente com o gestor da instituição, buscando-se o conhecimento de sua estrutura organizacional a fim de ampliar a consciência de que é preciso uma mudança nas estratégias de gestão empresarial. Como resultados, foi possível constatar o quanto é necessário elaborar um eficiente planejamento estratégico para que seja conquistada a confiança da sociedade, parcerias estratégicas e rentabilidade aliada ao foco social da ONG.Research, Society and Development2019-03-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/76110.33448/rsd-v8i5.761Research, Society and Development; Vol. 8 No. 5; e3985761Research, Society and Development; Vol. 8 Núm. 5; e3985761Research, Society and Development; v. 8 n. 5; e39857612525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/761/852Copyright (c) 2019 Daniela Rodrigues Dias, Homero Dominguesinfo:eu-repo/semantics/openAccessSantos, Carla C. dosDias, Daniela RodriguesDomingues, HomeroCotta, Daysemara Maria2020-03-25T16:07:01Zoai:ojs.pkp.sfu.ca:article/761Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:26:05.019601Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Strategic planning in Non-Governmental Organizations: the case of ATLIMARJOM Planificación estratégica en Organizaciones No Gubernamentales: el caso de ATLIMARJOM Planejamento estratégico em Organizações Não Governamentais: o caso da ATLIMARJOM |
title |
Strategic planning in Non-Governmental Organizations: the case of ATLIMARJOM |
spellingShingle |
Strategic planning in Non-Governmental Organizations: the case of ATLIMARJOM Santos, Carla C. dos Planejamento Estratégico Organizações Não Governamentais Gestão Empresarial. Planificación Estratégica Organizaciones no gubernamentales Gestión empresarial. Strategic Planning Non Governmental Organizations Business management. |
title_short |
Strategic planning in Non-Governmental Organizations: the case of ATLIMARJOM |
title_full |
Strategic planning in Non-Governmental Organizations: the case of ATLIMARJOM |
title_fullStr |
Strategic planning in Non-Governmental Organizations: the case of ATLIMARJOM |
title_full_unstemmed |
Strategic planning in Non-Governmental Organizations: the case of ATLIMARJOM |
title_sort |
Strategic planning in Non-Governmental Organizations: the case of ATLIMARJOM |
author |
Santos, Carla C. dos |
author_facet |
Santos, Carla C. dos Dias, Daniela Rodrigues Domingues, Homero Cotta, Daysemara Maria |
author_role |
author |
author2 |
Dias, Daniela Rodrigues Domingues, Homero Cotta, Daysemara Maria |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Santos, Carla C. dos Dias, Daniela Rodrigues Domingues, Homero Cotta, Daysemara Maria |
dc.subject.por.fl_str_mv |
Planejamento Estratégico Organizações Não Governamentais Gestão Empresarial. Planificación Estratégica Organizaciones no gubernamentales Gestión empresarial. Strategic Planning Non Governmental Organizations Business management. |
topic |
Planejamento Estratégico Organizações Não Governamentais Gestão Empresarial. Planificación Estratégica Organizaciones no gubernamentales Gestión empresarial. Strategic Planning Non Governmental Organizations Business management. |
description |
Brazil's economic and political conditions make it impossible for the government itself to meet all of society's needs, which are exacerbated by the current situation in which resources have become increasingly scarce. In this sense, society is at the forefront of organizing actions for the benefit of the population, preserving human rights and structuring social responsibility. In this context, the non-profit institutions of the Third Sector, Non-Governmental Organizations (NGO's) stand out. The purpose of this article is to discuss the importance of Strategic Planning for the non-governmental organization - NGO, ATLIMARJOM, proposing to review and apply it as a management tool. Methodologically, a qualitative research was conducted with a semi-structured interview in-depth, directly with the institution manager, seeking to know the organizational structure in order to increase the awareness that a change in management strategies is required business. As a result, it was possible to verify how much it is necessary to elaborate an efficient strategic planning so that the confidence of the society, strategic partnerships and profitability allied to the social focus of the NGO can be conquered. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-03-08 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/761 10.33448/rsd-v8i5.761 |
url |
https://rsdjournal.org/index.php/rsd/article/view/761 |
identifier_str_mv |
10.33448/rsd-v8i5.761 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/761/852 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Daniela Rodrigues Dias, Homero Domingues info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Daniela Rodrigues Dias, Homero Domingues |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 8 No. 5; e3985761 Research, Society and Development; Vol. 8 Núm. 5; e3985761 Research, Society and Development; v. 8 n. 5; e3985761 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052815172960256 |