Strategy and organization of the wheat flour industry at Rio Grande do Sul State (2001 – 2007)

• Autor(a) principal: Marion Filho, Pascoal José
• Data de Publicação: 2010
• Outros Autores: Dalla Corte, Vitor Francisco
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Informe Gepec (Online)
• Texto Completo: https://e-revista.unioeste.br/index.php/gepec/article/view/3138
• topic: estratégias; farinha de trigo; concentração industrial; barreiras à entrada.

The present study identifies the strategies and evaluates the organization of the wheat flour industry the State of Rio Grande do Sul in the period between 2001 and 2007. The theoretical base used in the analysis was the structure-conduct-performance (SCP) model and the competitive strategies by Porter (1980) and Mintzberg (1988). The results demonstrate that industrial concentration declines from 2001 to 2006 and, it exists barriers to entry that are important to the ones who ingress in the sector like flour minimal production scale and the idle capacity of the already installed companies. In relation to Porter’s competitive strategies, the production at lower costs is emphasized. Among Mitzemberg’s typologies, the product quality is considered by the managers as the major competitive differential. The companies profitability drop in the considered period what characterized a fall in the industry performance.