Sensitive persuasion in syncretic text: a reading sociossemiótica

Detalhes bibliográficos
Autor(a) principal: Torres, Lyssandra Maria Costa
Data de Publicação: 2017
Outros Autores: Leite, Ricardo Lopes
Tipo de documento: Artigo
Idioma: por
Título da fonte: Signo (Santa Cruz do Sul. Online)
Texto Completo: https://online.unisc.br/seer/index.php/signo/article/view/7994
Resumo: Discursive Semiotics, of French origin, studies the argument as a set of discursive strategies used in persuasion. According to this theoretical approach, the efficiency of the argument depends on agreements between value systems, a declarative contract based on a shared belief between enunciator and enunciatee. Thus, the argument refers to the mechanisms deployed by the enunciator to the enunciatee believe enunciated speech to consequently achieve their adherence to a particular make. To analyze the strategies of persuasion / argument in the syncretic texts, we need to consider a global enunciation that articulates the different languages to produce grounded sense of effects not only in the intelligible dimension of discourse, but also in its sensitive dimension. Based on regimes of sense, proposed by Eric Landowski (2014), this article looks at an advertisement of a cosmetic magazine to show how different regimes of sense, including, programming, handling and adjustment, determine different strategies sensitive persuasion in syncretic text. At the end, you want to demonstrate that the effectiveness of sensitive persuasion lies in choosing strategies that take the enunciatee not only to adhere to a way of thinking, but also a way of feeling.
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spelling Sensitive persuasion in syncretic text: a reading sociossemióticaA persuasão sensível no texto sincrético: uma leitura sociossemióticaPersuasão. Argumentação. Sensível. Semiótica. Sincretismo.Persuasion. Argumentacion. Sensitive. Semiotics. Syncretism.Discursive Semiotics, of French origin, studies the argument as a set of discursive strategies used in persuasion. According to this theoretical approach, the efficiency of the argument depends on agreements between value systems, a declarative contract based on a shared belief between enunciator and enunciatee. Thus, the argument refers to the mechanisms deployed by the enunciator to the enunciatee believe enunciated speech to consequently achieve their adherence to a particular make. To analyze the strategies of persuasion / argument in the syncretic texts, we need to consider a global enunciation that articulates the different languages to produce grounded sense of effects not only in the intelligible dimension of discourse, but also in its sensitive dimension. Based on regimes of sense, proposed by Eric Landowski (2014), this article looks at an advertisement of a cosmetic magazine to show how different regimes of sense, including, programming, handling and adjustment, determine different strategies sensitive persuasion in syncretic text. At the end, you want to demonstrate that the effectiveness of sensitive persuasion lies in choosing strategies that take the enunciatee not only to adhere to a way of thinking, but also a way of feeling.A Semiótica Discursiva, de origem francesa, estuda a argumentação como um conjunto de estratégias discursivas utilizadas na persuasão. Conforme essa vertente teórica, a eficácia da argumentação depende de acordos entre sistemas de valores, de um contrato enunciativo fundado em uma crença compartilhada entre enunciador e enunciatário. Assim, a argumentação diz respeito aos mecanismos mobilizados pelo enunciador para fazer o enunciatário crer no discurso enunciado para, consequentemente, conseguir sua adesão a um determinado fazer. Para se analisar as estratégias de persuasão/argumentação nos textos sincréticos, é preciso considerar uma enunciação global que articula as diferentes linguagens para produzir efeitos de sentido fundados não somente na dimensão inteligível do discurso, mas também na sua dimensão sensível. Com base nos regimes sociossemióticos de interação, propostos por Eric Landowski (2014), este artigo analisa um anúncio publicitário de uma revista de cosmético para mostrar como diferentes modos de interação, dentre eles, a programação, a manipulação e o ajustamento, determinam diferentes estratégias de persuasão sensível no texto sincrético. Ao final, quer-se demonstrar que a eficácia da persuasão sensível reside na escolha de estratégias que levem o enunciatário não somente a aderir a um modo de pensar, mas também a um modo de sentir.Edunisc2017-02-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/signo/article/view/799410.17058/signo.v42i73.7994Signo; v. 42 n. 73 (2017); 74-851982-2014reponame:Signo (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/signo/article/view/7994/pdfCopyright (c) 2017 Signoinfo:eu-repo/semantics/openAccessTorres, Lyssandra Maria CostaLeite, Ricardo Lopes2018-07-26T17:31:58Zoai:ojs.online.unisc.br:article/7994Revistahttp://online.unisc.br/seer/index.php/signohttp://online.unisc.br/seer/index.php/signo/oairgabriel@unisc.br||revistasigno.unisc@gmail.com1982-20140101-1812opendoar:2018-07-26T17:31:58Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false
dc.title.none.fl_str_mv Sensitive persuasion in syncretic text: a reading sociossemiótica
A persuasão sensível no texto sincrético: uma leitura sociossemiótica
title Sensitive persuasion in syncretic text: a reading sociossemiótica
spellingShingle Sensitive persuasion in syncretic text: a reading sociossemiótica
Torres, Lyssandra Maria Costa
Persuasão. Argumentação. Sensível. Semiótica. Sincretismo.
Persuasion. Argumentacion. Sensitive. Semiotics. Syncretism.
title_short Sensitive persuasion in syncretic text: a reading sociossemiótica
title_full Sensitive persuasion in syncretic text: a reading sociossemiótica
title_fullStr Sensitive persuasion in syncretic text: a reading sociossemiótica
title_full_unstemmed Sensitive persuasion in syncretic text: a reading sociossemiótica
title_sort Sensitive persuasion in syncretic text: a reading sociossemiótica
author Torres, Lyssandra Maria Costa
author_facet Torres, Lyssandra Maria Costa
Leite, Ricardo Lopes
author_role author
author2 Leite, Ricardo Lopes
author2_role author
dc.contributor.author.fl_str_mv Torres, Lyssandra Maria Costa
Leite, Ricardo Lopes
dc.subject.por.fl_str_mv Persuasão. Argumentação. Sensível. Semiótica. Sincretismo.
Persuasion. Argumentacion. Sensitive. Semiotics. Syncretism.
topic Persuasão. Argumentação. Sensível. Semiótica. Sincretismo.
Persuasion. Argumentacion. Sensitive. Semiotics. Syncretism.
description Discursive Semiotics, of French origin, studies the argument as a set of discursive strategies used in persuasion. According to this theoretical approach, the efficiency of the argument depends on agreements between value systems, a declarative contract based on a shared belief between enunciator and enunciatee. Thus, the argument refers to the mechanisms deployed by the enunciator to the enunciatee believe enunciated speech to consequently achieve their adherence to a particular make. To analyze the strategies of persuasion / argument in the syncretic texts, we need to consider a global enunciation that articulates the different languages to produce grounded sense of effects not only in the intelligible dimension of discourse, but also in its sensitive dimension. Based on regimes of sense, proposed by Eric Landowski (2014), this article looks at an advertisement of a cosmetic magazine to show how different regimes of sense, including, programming, handling and adjustment, determine different strategies sensitive persuasion in syncretic text. At the end, you want to demonstrate that the effectiveness of sensitive persuasion lies in choosing strategies that take the enunciatee not only to adhere to a way of thinking, but also a way of feeling.
publishDate 2017
dc.date.none.fl_str_mv 2017-02-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://online.unisc.br/seer/index.php/signo/article/view/7994
10.17058/signo.v42i73.7994
url https://online.unisc.br/seer/index.php/signo/article/view/7994
identifier_str_mv 10.17058/signo.v42i73.7994
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://online.unisc.br/seer/index.php/signo/article/view/7994/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2017 Signo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Signo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edunisc
publisher.none.fl_str_mv Edunisc
dc.source.none.fl_str_mv Signo; v. 42 n. 73 (2017); 74-85
1982-2014
reponame:Signo (Santa Cruz do Sul. Online)
instname:Universidade de Santa Cruz do Sul (UNISC)
instacron:UNISC
instname_str Universidade de Santa Cruz do Sul (UNISC)
instacron_str UNISC
institution UNISC
reponame_str Signo (Santa Cruz do Sul. Online)
collection Signo (Santa Cruz do Sul. Online)
repository.name.fl_str_mv Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)
repository.mail.fl_str_mv rgabriel@unisc.br||revistasigno.unisc@gmail.com
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