Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region

Detalhes bibliográficos
Autor(a) principal: Shultz, Glauco
Data de Publicação: 2017
Outros Autores: de Souza, Marcelino, Jandrey, Willian Fontanive
Tipo de documento: Artigo
Idioma: por
Título da fonte: Redes (Santa Cruz do Sul. Online)
Texto Completo: https://online.unisc.br/seer/index.php/redes/article/view/7627
Resumo: This article aimed to characterize the family farmers who work with organic production in the region of Serra Gaúcha, knowing the motivations and factors that influence the access to different marketing channels. Through the establishment of a non-probabilistic intentional sample, using some criteria they were interviewed 49 producers tied to commercialization in supermarkets and fair farmers. The results revealed that organic agriculture is a recent activity and is linked to the formation of associations. The main motivation for joining the activity is related to health concerns. Supermarkets and fair are the main commercialization channels, and fairs are related to the beginning of organic farming and supermarkets are presented as a form of most recent commercialization. Both channels are based on the joint organization through cooperatives and associations. It was concluded that cooperation was essential in access to marketing channels of a market in construction and a growing demand for products.
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spelling Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha RegionMotivações e acesso aos canais de comercialização pelos agricultores familiares que atuam com produção orgânica na Região da Serra GaúchaAgricultura familiar. Agricultura Orgânica. Agronegócio. Cadeia produtiva.Family farming. Organic Agriculture. Agribusiness. Production Chain.This article aimed to characterize the family farmers who work with organic production in the region of Serra Gaúcha, knowing the motivations and factors that influence the access to different marketing channels. Through the establishment of a non-probabilistic intentional sample, using some criteria they were interviewed 49 producers tied to commercialization in supermarkets and fair farmers. The results revealed that organic agriculture is a recent activity and is linked to the formation of associations. The main motivation for joining the activity is related to health concerns. Supermarkets and fair are the main commercialization channels, and fairs are related to the beginning of organic farming and supermarkets are presented as a form of most recent commercialization. Both channels are based on the joint organization through cooperatives and associations. It was concluded that cooperation was essential in access to marketing channels of a market in construction and a growing demand for products.Este artigo teve como objetivo caracterizar os agricultores familiares que atuam com produção orgânica na região da Serra Gaúcha, conhecendo as motivações e os fatores que influenciam no acesso a diferentes canais de comercialização. Através da constituição de uma amostra intencional não probabilística utilizando alguns critérios, foram entrevistados 49 produtores vinculados à comercialização em supermercados e em uma feira de agricultores. Os resultados revelaram que a agricultura orgânica é uma atividade recente e está vinculada a formação de associações. A principal motivação para adesão à atividade está relacionada à preocupação com a saúde. Os supermercados e as feiras são os principais canais de comercialização, sendo que as feiras estão relacionadas ao início do cultivo orgânico e os supermercados apresentam-se como uma forma de comercialização mais recente. Conclui-se que a cooperação foi fundamental no acesso a canais de comercialização de um mercado em construção e com potencial determinado por uma crescente demanda de produtos.Edunisc - Universidade de Santa Cruz do Sul2017-09-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/redes/article/view/762710.17058/redes.v22i3.7627Redes ; Vol. 22 No. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291Redes; Vol. 22 Núm. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291Redes; Vol. 22 No. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291Redes; v. 22 n. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-2911982-6745reponame:Redes (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/redes/article/view/7627/pdfCopyright (c) 2017 Redesinfo:eu-repo/semantics/openAccessShultz, Glaucode Souza, MarcelinoJandrey, Willian Fontanive2019-10-03T17:38:15Zoai:ojs.online.unisc.br:article/7627Revistahttp://online.unisc.br/seer/index.php/redeshttp://online.unisc.br/seer/index.php/redes/oairedes_unisc_maff@terra.com.br||etges@unisc.br1982-67451414-7106opendoar:2019-10-03T17:38:15Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false
dc.title.none.fl_str_mv Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region
Motivações e acesso aos canais de comercialização pelos agricultores familiares que atuam com produção orgânica na Região da Serra Gaúcha
title Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region
spellingShingle Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region
Shultz, Glauco
Agricultura familiar. Agricultura Orgânica. Agronegócio. Cadeia produtiva.
Family farming. Organic Agriculture. Agribusiness. Production Chain.
title_short Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region
title_full Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region
title_fullStr Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region
title_full_unstemmed Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region
title_sort Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region
author Shultz, Glauco
author_facet Shultz, Glauco
de Souza, Marcelino
Jandrey, Willian Fontanive
author_role author
author2 de Souza, Marcelino
Jandrey, Willian Fontanive
author2_role author
author
dc.contributor.author.fl_str_mv Shultz, Glauco
de Souza, Marcelino
Jandrey, Willian Fontanive
dc.subject.por.fl_str_mv Agricultura familiar. Agricultura Orgânica. Agronegócio. Cadeia produtiva.
Family farming. Organic Agriculture. Agribusiness. Production Chain.
topic Agricultura familiar. Agricultura Orgânica. Agronegócio. Cadeia produtiva.
Family farming. Organic Agriculture. Agribusiness. Production Chain.
description This article aimed to characterize the family farmers who work with organic production in the region of Serra Gaúcha, knowing the motivations and factors that influence the access to different marketing channels. Through the establishment of a non-probabilistic intentional sample, using some criteria they were interviewed 49 producers tied to commercialization in supermarkets and fair farmers. The results revealed that organic agriculture is a recent activity and is linked to the formation of associations. The main motivation for joining the activity is related to health concerns. Supermarkets and fair are the main commercialization channels, and fairs are related to the beginning of organic farming and supermarkets are presented as a form of most recent commercialization. Both channels are based on the joint organization through cooperatives and associations. It was concluded that cooperation was essential in access to marketing channels of a market in construction and a growing demand for products.
publishDate 2017
dc.date.none.fl_str_mv 2017-09-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://online.unisc.br/seer/index.php/redes/article/view/7627
10.17058/redes.v22i3.7627
url https://online.unisc.br/seer/index.php/redes/article/view/7627
identifier_str_mv 10.17058/redes.v22i3.7627
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://online.unisc.br/seer/index.php/redes/article/view/7627/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2017 Redes
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Redes
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edunisc - Universidade de Santa Cruz do Sul
publisher.none.fl_str_mv Edunisc - Universidade de Santa Cruz do Sul
dc.source.none.fl_str_mv Redes ; Vol. 22 No. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291
Redes; Vol. 22 Núm. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291
Redes; Vol. 22 No. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291
Redes; v. 22 n. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291
1982-6745
reponame:Redes (Santa Cruz do Sul. Online)
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reponame_str Redes (Santa Cruz do Sul. Online)
collection Redes (Santa Cruz do Sul. Online)
repository.name.fl_str_mv Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)
repository.mail.fl_str_mv redes_unisc_maff@terra.com.br||etges@unisc.br
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