The challenges of the formal insertion of family agriculture products into the market

Bibliographic Details
Main Author: Estevam, Dimas de Oliveira
Publication Date: 2018
Other Authors: Salvaro, Giovana Ilka Jacinto, Santos, Vanda Jandira Dala dos
Format: Article
Language: por
Source: Redes (Santa Cruz do Sul. Online)
Download full: https://online.unisc.br/seer/index.php/redes/article/view/11176
Summary: The Brazilian agri-food market is dominated by large national and multinational companies that create barriers to entry of products from family agriculture. Although the National School Feeding Program (PNAE) and the Food Acquisition Program (PAA), which reinforce food production at the same time, Brazil, as well as the set of public policies to support the commercialization of family agriculture . At the same time there is a restrictive regulatory framework which excludes part of the family farmers from the market. Even so, the country has a vast and diversified agri-food market, which is maintained based on a know-how passed on from generation to value, valued by consumers seeking differentiated and healthy products. The recognition of artisanal products is not a guarantee of easy access to the market; on the contrary, appreciation increases as difficulties due to enforcement pressures. In this sense, the present article aims to analyze the challenges faced by family farmers to formally enter the market in southern Santa Catarina. The methodological procedure adopted in the research is a description, based on documentary sources and interviews conducted with leaders of eight family farmer cooperatives in the southern region of Santa Catarina. The results show that the farmers are accessed through their cooperatives, as well as producing for their own consumption and marketing their products in traditional and institutional markets and, informally, in households and fairs.
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spelling The challenges of the formal insertion of family agriculture products into the marketOs desafios da inserção formal de produtos da agricultura familiar no mercadoHandmade products. Formal market. Family farming.Produtos artesanais. Mercado formal. Agricultura familiar.The Brazilian agri-food market is dominated by large national and multinational companies that create barriers to entry of products from family agriculture. Although the National School Feeding Program (PNAE) and the Food Acquisition Program (PAA), which reinforce food production at the same time, Brazil, as well as the set of public policies to support the commercialization of family agriculture . At the same time there is a restrictive regulatory framework which excludes part of the family farmers from the market. Even so, the country has a vast and diversified agri-food market, which is maintained based on a know-how passed on from generation to value, valued by consumers seeking differentiated and healthy products. The recognition of artisanal products is not a guarantee of easy access to the market; on the contrary, appreciation increases as difficulties due to enforcement pressures. In this sense, the present article aims to analyze the challenges faced by family farmers to formally enter the market in southern Santa Catarina. The methodological procedure adopted in the research is a description, based on documentary sources and interviews conducted with leaders of eight family farmer cooperatives in the southern region of Santa Catarina. The results show that the farmers are accessed through their cooperatives, as well as producing for their own consumption and marketing their products in traditional and institutional markets and, informally, in households and fairs.O mercado agroalimentar brasileiro é majoritariamente dominado pelas grandes empresas nacionais e multinacionais que criam barreiras à entrada de produtos advindos da agricultura familiar. Embora, no Brasil, tenha-se um conjunto de políticas públicas de apoio à comercialização da agricultura familiar, como o Programa Nacional de Alimentação Escolar (PNAE) e o Programa de Aquisição de Alimentos (PAA), que reforçam a produção de alimentos, ao mesmo tempo existe um quadro regulatório restritivo, que exclui parte dos agricultores familiares do mercado. Mesmo assim, o País possui um vasto e diversificado mercado agroalimentar, que se mantém com base em um saber-fazer repassado de geração a geração, valorizado pelos consumidores que buscam produtos diferenciados e saudáveis. O reconhecimento de produtos artesanais não é garantia de facilidades de acesso ao mercado; ao contrário, a valorização aumenta as dificuldades devido às pressões no cumprimento da legislação. Nesse sentido, o presente artigo tem como objetivo analisar os desafios enfrentados pelos agricultores familiares para se inserirem formalmente no mercado sul catarinense. O procedimento metodológico adotado nesta pesquisa é a descrição, com base em fontes documentais e entrevistas realizadas com dirigentes de oito cooperativas de agricultores familiares da região sul catarinense. Os resultados obtidos evidenciam que os agricultores têm acessado o mercado formalmente, por intermédio de suas cooperativas, além de produzirem para o autoconsumo e comercializarem seus produtos em mercados tradicionais, institucionais e, parte, informalmente, em domicílios e feiras.Edunisc - Universidade de Santa Cruz do Sul2018-01-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/redes/article/view/1117610.17058/redes.v23i1.11176Redes ; Vol. 23 No. 1 (2018): Desenvolvimento Rural no contexto do Desenvolvimento Regional: avanços e retrocessos no Brasil recente; 262-281Redes; Vol. 23 Núm. 1 (2018): Desenvolvimento Rural no contexto do Desenvolvimento Regional: avanços e retrocessos no Brasil recente; 262-281Redes; Vol. 23 No. 1 (2018): Desenvolvimento Rural no contexto do Desenvolvimento Regional: avanços e retrocessos no Brasil recente; 262-281Redes; v. 23 n. 1 (2018): Desenvolvimento Rural no contexto do Desenvolvimento Regional: avanços e retrocessos no Brasil recente; 262-2811982-6745reponame:Redes (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/redes/article/view/11176/pdfCopyright (c) 2018 Redesinfo:eu-repo/semantics/openAccessEstevam, Dimas de OliveiraSalvaro, Giovana Ilka JacintoSantos, Vanda Jandira Dala dos2019-10-03T17:37:53Zoai:ojs.online.unisc.br:article/11176Revistahttp://online.unisc.br/seer/index.php/redeshttp://online.unisc.br/seer/index.php/redes/oairedes_unisc_maff@terra.com.br||etges@unisc.br1982-67451414-7106opendoar:2019-10-03T17:37:53Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false
dc.title.none.fl_str_mv The challenges of the formal insertion of family agriculture products into the market
Os desafios da inserção formal de produtos da agricultura familiar no mercado
title The challenges of the formal insertion of family agriculture products into the market
spellingShingle The challenges of the formal insertion of family agriculture products into the market
Estevam, Dimas de Oliveira
Handmade products. Formal market. Family farming.
Produtos artesanais. Mercado formal. Agricultura familiar.
title_short The challenges of the formal insertion of family agriculture products into the market
title_full The challenges of the formal insertion of family agriculture products into the market
title_fullStr The challenges of the formal insertion of family agriculture products into the market
title_full_unstemmed The challenges of the formal insertion of family agriculture products into the market
title_sort The challenges of the formal insertion of family agriculture products into the market
author Estevam, Dimas de Oliveira
author_facet Estevam, Dimas de Oliveira
Salvaro, Giovana Ilka Jacinto
Santos, Vanda Jandira Dala dos
author_role author
author2 Salvaro, Giovana Ilka Jacinto
Santos, Vanda Jandira Dala dos
author2_role author
author
dc.contributor.author.fl_str_mv Estevam, Dimas de Oliveira
Salvaro, Giovana Ilka Jacinto
Santos, Vanda Jandira Dala dos
dc.subject.por.fl_str_mv Handmade products. Formal market. Family farming.
Produtos artesanais. Mercado formal. Agricultura familiar.
topic Handmade products. Formal market. Family farming.
Produtos artesanais. Mercado formal. Agricultura familiar.
description The Brazilian agri-food market is dominated by large national and multinational companies that create barriers to entry of products from family agriculture. Although the National School Feeding Program (PNAE) and the Food Acquisition Program (PAA), which reinforce food production at the same time, Brazil, as well as the set of public policies to support the commercialization of family agriculture . At the same time there is a restrictive regulatory framework which excludes part of the family farmers from the market. Even so, the country has a vast and diversified agri-food market, which is maintained based on a know-how passed on from generation to value, valued by consumers seeking differentiated and healthy products. The recognition of artisanal products is not a guarantee of easy access to the market; on the contrary, appreciation increases as difficulties due to enforcement pressures. In this sense, the present article aims to analyze the challenges faced by family farmers to formally enter the market in southern Santa Catarina. The methodological procedure adopted in the research is a description, based on documentary sources and interviews conducted with leaders of eight family farmer cooperatives in the southern region of Santa Catarina. The results show that the farmers are accessed through their cooperatives, as well as producing for their own consumption and marketing their products in traditional and institutional markets and, informally, in households and fairs.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://online.unisc.br/seer/index.php/redes/article/view/11176
10.17058/redes.v23i1.11176
url https://online.unisc.br/seer/index.php/redes/article/view/11176
identifier_str_mv 10.17058/redes.v23i1.11176
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://online.unisc.br/seer/index.php/redes/article/view/11176/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2018 Redes
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Redes
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edunisc - Universidade de Santa Cruz do Sul
publisher.none.fl_str_mv Edunisc - Universidade de Santa Cruz do Sul
dc.source.none.fl_str_mv Redes ; Vol. 23 No. 1 (2018): Desenvolvimento Rural no contexto do Desenvolvimento Regional: avanços e retrocessos no Brasil recente; 262-281
Redes; Vol. 23 Núm. 1 (2018): Desenvolvimento Rural no contexto do Desenvolvimento Regional: avanços e retrocessos no Brasil recente; 262-281
Redes; Vol. 23 No. 1 (2018): Desenvolvimento Rural no contexto do Desenvolvimento Regional: avanços e retrocessos no Brasil recente; 262-281
Redes; v. 23 n. 1 (2018): Desenvolvimento Rural no contexto do Desenvolvimento Regional: avanços e retrocessos no Brasil recente; 262-281
1982-6745
reponame:Redes (Santa Cruz do Sul. Online)
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reponame_str Redes (Santa Cruz do Sul. Online)
collection Redes (Santa Cruz do Sul. Online)
repository.name.fl_str_mv Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)
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