THE HYBRID RHETORICAL ETHOS
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Linguagem em (Dis)curso (Online) |
Texto Completo: | https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/8377 |
Resumo: | There are three main schools for the study of the ethos: the pragmatic-discursive; the symbolic interactionist, and the rhetorical one. This paper aims to give an encompassing and fuller perspective on the rhetorical ethos that can be useful to the contemporary uses of the persuasive communication, including media communication such as advertising or marketing communication. Primarily, it outlines the conceptual employments ethos has suffered by through different subjects. Subsequently, it briefly enumerates the major rhetorical traditions; lastly, it postulates the rhetoric ethos as a hybrid notion that includes both a projected and an intended dimension. We hope this distinction allows us to better will envisage the persuasive communication further than the forum/agora and its several digital uses in the 21th century. |
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THE HYBRID RHETORICAL ETHOSEthos. Rhetoric. Discursive Ethos. Projected Ethos. Persuasive Communication. Media Communication.There are three main schools for the study of the ethos: the pragmatic-discursive; the symbolic interactionist, and the rhetorical one. This paper aims to give an encompassing and fuller perspective on the rhetorical ethos that can be useful to the contemporary uses of the persuasive communication, including media communication such as advertising or marketing communication. Primarily, it outlines the conceptual employments ethos has suffered by through different subjects. Subsequently, it briefly enumerates the major rhetorical traditions; lastly, it postulates the rhetoric ethos as a hybrid notion that includes both a projected and an intended dimension. We hope this distinction allows us to better will envisage the persuasive communication further than the forum/agora and its several digital uses in the 21th century.Silvânia Siebert2021-08-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/8377Linguagem em (Dis)curso; Vol. 21 No. 2 (2021): Linguagem em (Dis)curso; 197-209Linguagem em (Dis)curso; v. 21 n. 2 (2021): Linguagem em (Dis)curso; 197-2091982-4017reponame:Linguagem em (Dis)curso (Online)instname:Universidade do Sul de Santa Catarina (UNISUL)instacron:UNISULenghttps://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/8377/5783Copyright (c) 2021 Samuel Mateusinfo:eu-repo/semantics/openAccessMateus, Samuel2022-01-25T20:43:21Zoai:portaldeperiodicos.animaeducacao.com.br:article/8377Revistahttps://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_DiscursoPRIhttps://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/oai||lemd@unisul.br1982-40171518-7632opendoar:2022-01-25T20:43:21Linguagem em (Dis)curso (Online) - Universidade do Sul de Santa Catarina (UNISUL)false |
dc.title.none.fl_str_mv |
THE HYBRID RHETORICAL ETHOS |
title |
THE HYBRID RHETORICAL ETHOS |
spellingShingle |
THE HYBRID RHETORICAL ETHOS Mateus, Samuel Ethos. Rhetoric. Discursive Ethos. Projected Ethos. Persuasive Communication. Media Communication. |
title_short |
THE HYBRID RHETORICAL ETHOS |
title_full |
THE HYBRID RHETORICAL ETHOS |
title_fullStr |
THE HYBRID RHETORICAL ETHOS |
title_full_unstemmed |
THE HYBRID RHETORICAL ETHOS |
title_sort |
THE HYBRID RHETORICAL ETHOS |
author |
Mateus, Samuel |
author_facet |
Mateus, Samuel |
author_role |
author |
dc.contributor.author.fl_str_mv |
Mateus, Samuel |
dc.subject.por.fl_str_mv |
Ethos. Rhetoric. Discursive Ethos. Projected Ethos. Persuasive Communication. Media Communication. |
topic |
Ethos. Rhetoric. Discursive Ethos. Projected Ethos. Persuasive Communication. Media Communication. |
description |
There are three main schools for the study of the ethos: the pragmatic-discursive; the symbolic interactionist, and the rhetorical one. This paper aims to give an encompassing and fuller perspective on the rhetorical ethos that can be useful to the contemporary uses of the persuasive communication, including media communication such as advertising or marketing communication. Primarily, it outlines the conceptual employments ethos has suffered by through different subjects. Subsequently, it briefly enumerates the major rhetorical traditions; lastly, it postulates the rhetoric ethos as a hybrid notion that includes both a projected and an intended dimension. We hope this distinction allows us to better will envisage the persuasive communication further than the forum/agora and its several digital uses in the 21th century. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-08-04 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/8377 |
url |
https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/8377 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/8377/5783 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Samuel Mateus info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Samuel Mateus |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Silvânia Siebert |
publisher.none.fl_str_mv |
Silvânia Siebert |
dc.source.none.fl_str_mv |
Linguagem em (Dis)curso; Vol. 21 No. 2 (2021): Linguagem em (Dis)curso; 197-209 Linguagem em (Dis)curso; v. 21 n. 2 (2021): Linguagem em (Dis)curso; 197-209 1982-4017 reponame:Linguagem em (Dis)curso (Online) instname:Universidade do Sul de Santa Catarina (UNISUL) instacron:UNISUL |
instname_str |
Universidade do Sul de Santa Catarina (UNISUL) |
instacron_str |
UNISUL |
institution |
UNISUL |
reponame_str |
Linguagem em (Dis)curso (Online) |
collection |
Linguagem em (Dis)curso (Online) |
repository.name.fl_str_mv |
Linguagem em (Dis)curso (Online) - Universidade do Sul de Santa Catarina (UNISUL) |
repository.mail.fl_str_mv |
||lemd@unisul.br |
_version_ |
1800220575823560704 |