Tourism clusters: case study of the Porto De Galinhas-PE

• Autor(a) principal: Soares, Lívia Maria da Silva
• Data de Publicação: 2024
• Outros Autores: Pereira, Yakara Vasconcelos
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Turismo : Visão e Ação (Online)
• Texto Completo: https://periodicos.univali.br/index.php/rtva/article/view/19617
• topic: cluster; tourism cluster; cluster analysis in tourism; Porto de Galinhas; cluster; cluster del turismo; análisis del cluster em turismo; Porto de Galinhas; cluster; cluster do turismo; análise de cluster em turismo; Porto de Galinhas

This research aims to identify the characteristics of the tourism cluster in Porto de Galinhas, Pernambuco, Brazil. To achieve the study’s purpose, the following theoretical aspects were considered: identifying the characteristics of the tourism cluster and analyzing how these characteristics drive the tourist destination. It should be noted that this location represents the primary Sun and Sea tourism cluster in the state of Pernambuco. To facilitate the investigation, a qualitative case study approach was adopted. A structured interview script was used as the data collection instrument to engage with17 stakeholders from businesses, government institutions, and local associations. In addition to primary data, 54 newspaper and magazine articles were gathered as secondary sources. The results demonstrate that the impact of the tourism cluster is significant for the region, both economically and socially. The research also highlights the conceptual challenge due to the geographical diversity and variety of sectoral contexts within the cluster. Theoretical contributions identify the region’s endogenous characteristics and clarify that it is not necessary for companies to be based in the destination to be part of the cluster; there are active cluster companies located in Washington, D.C. (USA), São Paulo - SP (Brazil), and Rio de Janeiro - RJ (Brazil). A new subcategory was identified, “memorable tourism experiences,” which enhances the destination’s attractiveness. Finally, it can be observed that in this study, the characteristics of the tourism cluster enhance the region’s inherent authenticity and strengthen the organizational and local performance of the destination.