Information management and social media for student engagement in universities
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UNESP |
Texto Completo: | http://dx.doi.org/10.19132/1808-5245282.108569 http://hdl.handle.net/11449/218570 |
Resumo: | The data and information present in the media can be processed, interpreted and analyzed, identifying metrics that demonstrate the level of user engagement. They can also promote the engagement of current and future students in higher education institutions. So, the research question: what content strategies contribute to social media engagement of current and future students? The overall objective was to identify the most appropriate content strategies for using social media to engage students. The specific objectives are to identify which type of content on social media attracts more attention from the public and investigate measures that allow verifying information on student behavior. This research is did characterize as exploratory and quantitative-descriptive in nature, using the Case Study method by Yin (2010) carried out in a higher education institution in the state of Sao Paulo, Brazil. The research subjects involve 109 students and 2 employees responsible for social media. A guiding framework was did built from the interrelation of the concepts of information management and social media, generating indicators for the use of social media. The institution's social profile on Facebook has 4932 users and 246 publications for a period of one month. Signs of user engagement were did observe and photo-type publications were found to be the ones with the most involvement. The entrance exam period represents the greatest flow of publications. In addition, 82.6% of Internet users said they feel closer to the institution. |
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Information management and social media for student engagement in universitiesBrazilInformation ManagementMedia engagementSocial mediaSocial networksThe data and information present in the media can be processed, interpreted and analyzed, identifying metrics that demonstrate the level of user engagement. They can also promote the engagement of current and future students in higher education institutions. So, the research question: what content strategies contribute to social media engagement of current and future students? The overall objective was to identify the most appropriate content strategies for using social media to engage students. The specific objectives are to identify which type of content on social media attracts more attention from the public and investigate measures that allow verifying information on student behavior. This research is did characterize as exploratory and quantitative-descriptive in nature, using the Case Study method by Yin (2010) carried out in a higher education institution in the state of Sao Paulo, Brazil. The research subjects involve 109 students and 2 employees responsible for social media. A guiding framework was did built from the interrelation of the concepts of information management and social media, generating indicators for the use of social media. The institution's social profile on Facebook has 4932 users and 246 publications for a period of one month. Signs of user engagement were did observe and photo-type publications were found to be the ones with the most involvement. The entrance exam period represents the greatest flow of publications. In addition, 82.6% of Internet users said they feel closer to the institution.Univ Estadual Paulista, Marilia, SP, BrazilUniv Estadual Paulista, Marilia, SP, BrazilUniv Federal Rio Grande Sul, Fac Biblioteconomia & ComunicacaoUniversidade Estadual Paulista (UNESP)Santos Barbosa, Everaldo Henrique dos [UNESP]Bassan de Moraes, Cassia Regina [UNESP]2022-04-28T17:21:46Z2022-04-28T17:21:46Z2022-04-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article67-93http://dx.doi.org/10.19132/1808-5245282.108569Em Questao. Porto Alegre: Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao, v. 28, n. 2, p. 67-93, 2022.1807-8893http://hdl.handle.net/11449/21857010.19132/1808-5245282.108569WOS:000761017800012Web of Sciencereponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengEm Questaoinfo:eu-repo/semantics/openAccess2022-04-28T17:21:47Zoai:repositorio.unesp.br:11449/218570Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462022-04-28T17:21:47Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
Information management and social media for student engagement in universities |
title |
Information management and social media for student engagement in universities |
spellingShingle |
Information management and social media for student engagement in universities Santos Barbosa, Everaldo Henrique dos [UNESP] Brazil Information Management Media engagement Social media Social networks |
title_short |
Information management and social media for student engagement in universities |
title_full |
Information management and social media for student engagement in universities |
title_fullStr |
Information management and social media for student engagement in universities |
title_full_unstemmed |
Information management and social media for student engagement in universities |
title_sort |
Information management and social media for student engagement in universities |
author |
Santos Barbosa, Everaldo Henrique dos [UNESP] |
author_facet |
Santos Barbosa, Everaldo Henrique dos [UNESP] Bassan de Moraes, Cassia Regina [UNESP] |
author_role |
author |
author2 |
Bassan de Moraes, Cassia Regina [UNESP] |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Universidade Estadual Paulista (UNESP) |
dc.contributor.author.fl_str_mv |
Santos Barbosa, Everaldo Henrique dos [UNESP] Bassan de Moraes, Cassia Regina [UNESP] |
dc.subject.por.fl_str_mv |
Brazil Information Management Media engagement Social media Social networks |
topic |
Brazil Information Management Media engagement Social media Social networks |
description |
The data and information present in the media can be processed, interpreted and analyzed, identifying metrics that demonstrate the level of user engagement. They can also promote the engagement of current and future students in higher education institutions. So, the research question: what content strategies contribute to social media engagement of current and future students? The overall objective was to identify the most appropriate content strategies for using social media to engage students. The specific objectives are to identify which type of content on social media attracts more attention from the public and investigate measures that allow verifying information on student behavior. This research is did characterize as exploratory and quantitative-descriptive in nature, using the Case Study method by Yin (2010) carried out in a higher education institution in the state of Sao Paulo, Brazil. The research subjects involve 109 students and 2 employees responsible for social media. A guiding framework was did built from the interrelation of the concepts of information management and social media, generating indicators for the use of social media. The institution's social profile on Facebook has 4932 users and 246 publications for a period of one month. Signs of user engagement were did observe and photo-type publications were found to be the ones with the most involvement. The entrance exam period represents the greatest flow of publications. In addition, 82.6% of Internet users said they feel closer to the institution. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-04-28T17:21:46Z 2022-04-28T17:21:46Z 2022-04-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dx.doi.org/10.19132/1808-5245282.108569 Em Questao. Porto Alegre: Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao, v. 28, n. 2, p. 67-93, 2022. 1807-8893 http://hdl.handle.net/11449/218570 10.19132/1808-5245282.108569 WOS:000761017800012 |
url |
http://dx.doi.org/10.19132/1808-5245282.108569 http://hdl.handle.net/11449/218570 |
identifier_str_mv |
Em Questao. Porto Alegre: Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao, v. 28, n. 2, p. 67-93, 2022. 1807-8893 10.19132/1808-5245282.108569 WOS:000761017800012 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Em Questao |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
67-93 |
dc.publisher.none.fl_str_mv |
Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao |
publisher.none.fl_str_mv |
Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao |
dc.source.none.fl_str_mv |
Web of Science reponame:Repositório Institucional da UNESP instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Repositório Institucional da UNESP |
collection |
Repositório Institucional da UNESP |
repository.name.fl_str_mv |
Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
|
_version_ |
1799965275850801152 |