Planejamento estratégico de comunicação para o concurso Miss Mundo Brasil

• Autor(a) principal: Pereira, Rafaela Caleffi [UNESP]
• Data de Publicação: 2016
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/140183; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2016-06-17/000866292.pdf
• topic: Planejamento estratégico; Comunicação; Concursos; Beleza física; Beleza física - Brasil; Cosmeticos - Industria; Beleza feminina (Estetica); Strategic planning

This paper aims to demonstrate the importance of strategic communication planning for the beauty contest Miss World Brazil, which is the official event for the Miss World, and stands out its social and environmental responsibility through the project Beauty with a Purpose. Since 2006, the contest is controlled by the company CNB - National Beauty Pageant, which conducts its as an independent pageant from the other ones, and for that matter a strategic communication planning certainly will bring more visibility and integration for the stakeholders. For this purpose, this paper presents a brief history of beauty pageant in Brazil, its typologies and ideologies until the present, concepts of plans, strategies and actions, and also a model of strategic communication planning which is applicable to the beauty contest Miss World Brazil: an essential strategy in this kind of business. Throughout the work, it is possible to perceive the value of the strategic planning not only to enlarge and consolidate the brand of Miss World Brazil, but also as a way of optimizing the social and cultural responsibility that can be streamlined via its implementation