TV UNESP Assis: a comunicação como atividade de extensão universitária

• Main Author: Galhardo, Eduardo [UNESP]
• Publication Date: 2015
• Other Authors: Silva, Matheus Matã da [UNESP], Tavares, Maurício Diógenes Neto [UNESP], Cândido, Higor Alves [UNESP], Proença, Vinicius da Silva [UNESP]
• Format: Conference object
• Language: por
• Source: Repositório Institucional da UNESP
• Download full: http://200.145.6.205/index.php/congressoextensao/8congressoextensao/paper/view/1761; http://hdl.handle.net/11449/142281
• topic: University TV; Scientific divulgation; TV universitária; Divulgação científica; Extensão universitária

The University Television offers the opportunity of an active integration between teaching, research, extension, socializing its main actors: students, teachers, managers, employees and the community where it operates. As well as the university TV must comply with the teachingresearch-extension activities. As for the graduation allows students from different courses to take ownership of knowledge associated with educational communication; research in the production process with those disclosed themes, seeking "a commitment to the production of content focused on education, the promotion of culture and regional development and service delivery, also constituting a space for research and experimentation with new languages, formats and narratives, and contribute critically to the formation of professionals from various fields who gets involved in this production process. And regarding the extension is attached to the final product, where the popular science and other knowledge generated at the academy are exposed to society and also contribute to a regional programming, plural and democratic, focused on the construction of citizenship and cultural productions in and the community in which the University operates. By having the "face" of the university, the University TV has its content set according to the reality of each region or city, giving even more character close to the public that attends, their own TVs are responsible for their content, not linking the holder of the cable to any liability for the content displayed on the channel. Such TVs are of a socio responsibility and therefore does not Obligations content as conventional channels. The University TV is the space where the Academy approaches the public, even if it is exclusive to cable TV subscribers, the availability of other means ensuring wide dissemination (website and UNESP digital collection). The TVUNESP Project ASSIS receives institutional support from PROEX and uses the University Channel (6) on Cable TV of Assis and those produced programs are design for the dissemination and popularization of science and technology. So television programs produced can be viewed for more than 80% of the urban area of the municipality, with approximately 4500 subscribers, that is, reaching more than 20,000 people with access to the University Canal. As a result the performance of the TV UNESP ASSIS, in the air since 2008, has been improving exponentially, were produced over 180 programs that released the scientific and cultural events related to the Campus of Assis, as well as research projects and developed extension. Statistical data of UNESP Dspace repository the 138 programs indicated 14,696 views. The statistics of access to the page TVUNESP (Google analytics) shows that from October 2009 until 08/16/2015, the site received 11,858 unique visitors to 7,549 visits. The UNESP ASSIS TV has established itself as a privileged space for dissemination of activities of the University and established a link between the academic community and articulate way of strengthening the company tripod teachingresearch-extension.