Competências em negócios sociais : análise de narrativas das experiências de um grupo de empreendedores do Estado de Alagoas

• Autor(a) principal: Pinto, Ibsen Mateus Bittencourt Santana
• Data de Publicação: 2016
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/23275
• topic: competências em negócios sociais; negócios sociais; empreendedores socais; competência como vir a ser empreendedor; narrativas; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS

This is a research anchored in interpretative approach to the competence studies that set out to study the phenomenon of development competence of social entrepreneurs as Ways of Being (SANDBERG; DALL'ALBA, 2006; SANDBERG; PINNINGTON, 2009). Therefore, we analyze the trajectories of a group of four companies entrepreneurs who has managed publicly recognized results in the state of Alagoas, highlighting the experiences along the way, since the establishment of business to its consolidation. A central question guided the thesis: considering the experiences of a group of social entrepreneurs, what can you learn about the process of developing their competence that allowed achieve social impact and financial sustainability? The narrative analysis was defined as research proposal. The narrative interviews were the primary data building strategy, followed by document analysis. The data were interpreted built from the proposed thematic analysis narrative Riessman (2008). Was taken as an object of study, the experiences of 13 social business founders of the state of Alagoas, two technology-based and two health. As a result, the experiences of entrepreneurs pointed to the flow that the constituent aspects of competence were mobilized in the context and changed their actions in a process as ways of being social entrepreneurs. Five core elements revealed in narratives constructed by the owners partners in telling the story of the construction and consolidation of the business, and how to develop competence that led to the public recognition and self financial sustainability, they are: direct contact owners partners with problems of social reality; the material and human conditions created by them; the process of seeing themselves as social entrepreneurs; the sharing of meanings and competence development. From the point of view of theoretical implications, which the constituents of the narratives show is that while the technology-based companies and health services are very different, they revealed a very similar flow in the process as ways of being competent. The way these entrepreneurs told their stories and explained the development of individual and collective competence reflects, above all, the construction and consolidation of their identity as social entrepreneurs. From the point of view of the practical implications, the flow identified with the core elements can serve as benchmarks for start-ups and developing self analyze their own trajectory, identifying advances in building a social business identity, collectively, to strengthen the competence of the business. From a methodological point of view, there is the use of narrative research as a methodological proposal. This option proved to be rich and interesting to qualitatively understand the phenomenon of the development of social competence in business, allowing reveal processes underlying the materialization of competences.