Despertai!: conhecendo quem são seus leitores

• Autor(a) principal: Pereira, Anderson Gonçalves
• Data de Publicação: 2013
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/25300
• topic: Testemunhas de Jeová; leitor; estratégias de convencimento; Jehovah s Witness; reader; main strategies of convincement; CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA

This work intends to identify who is the reader of Awake! magazine and which are the main strategies used in order to convince the reader. To achieve this objective were analyzed the 12 main articles published in 2010 by this magazine in order to identify its implied readers. At first, it was presented a brief historical research about the Jehovah s Witness and the Watch Tower Bible and Tract Society of Pennsylvania, group and association responsible for publishing Awake!. After that, it was showed a brief historical research about Awake! and its changes since its creation until nowadays, in its contents and organization. This research showed the magazine s importance for the development of the Watch Tower Bible and Tract Society of Pennsylvania and to spread Jehovah s Witness doctrines. Finally, it was presented who is the possible reader of Awake! based on its 12 main articles published in 2010, which are the main strategies used in order to convince the readers and the importance of the typographic elements to build the meaning of the articles. This work offers the opportunity to know who the target public of Jehovah s Witness is.