Employer attractiveness from a generational perspective: Implications for employer branding

Detalhes bibliográficos
Autor(a) principal: Reis,Germano Glufke
Data de Publicação: 2016
Outros Autores: Braga,Beatriz Maria
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Revista de Administração (São Paulo)
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072016000100103
Resumo: ABSTRACT This study aimed to identify the employer attractiveness factors prioritized by different generations: Baby Boomers, Generation X, and Generation Y. The survey was conducted with a sample of 937 professionals, working in various areas and companies, most of them were managers and had a high education level. The Employer Attractiveness Scale proposed by Berthon et al. (2005) was adopted and the results indicate that, when choosing a company, the generations under study have specific features regarding the attractiveness attributes they prioritize. It was also observed that Generation Y discriminates and ranks such attributes more clearly than the others. Possible implications for employer branding and research limitations are discussed at the end of the article.
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spelling Employer attractiveness from a generational perspective: Implications for employer brandingemployer attractivenessrecruitmentgenerationsemployer brandingABSTRACT This study aimed to identify the employer attractiveness factors prioritized by different generations: Baby Boomers, Generation X, and Generation Y. The survey was conducted with a sample of 937 professionals, working in various areas and companies, most of them were managers and had a high education level. The Employer Attractiveness Scale proposed by Berthon et al. (2005) was adopted and the results indicate that, when choosing a company, the generations under study have specific features regarding the attractiveness attributes they prioritize. It was also observed that Generation Y discriminates and ranks such attributes more clearly than the others. Possible implications for employer branding and research limitations are discussed at the end of the article.Departamento de Administração da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo2016-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072016000100103Revista de Administração (São Paulo) v.51 n.1 2016reponame:Revista de Administração (São Paulo)instname:Universidade de São Paulo (USP)instacron:USP10.5700/rausp1226info:eu-repo/semantics/openAccessReis,Germano GlufkeBraga,Beatriz Mariaeng2016-03-30T00:00:00Zoai:scielo:S0080-21072016000100103Revistahttp://rausp.usp.br/PUBhttps://old.scielo.br/oai/scielo-oai.phprausp@usp.br||reinhard@usp.br1984-61420080-2107opendoar:2016-03-30T00:00Revista de Administração (São Paulo) - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv Employer attractiveness from a generational perspective: Implications for employer branding
title Employer attractiveness from a generational perspective: Implications for employer branding
spellingShingle Employer attractiveness from a generational perspective: Implications for employer branding
Reis,Germano Glufke
employer attractiveness
recruitment
generations
employer branding
title_short Employer attractiveness from a generational perspective: Implications for employer branding
title_full Employer attractiveness from a generational perspective: Implications for employer branding
title_fullStr Employer attractiveness from a generational perspective: Implications for employer branding
title_full_unstemmed Employer attractiveness from a generational perspective: Implications for employer branding
title_sort Employer attractiveness from a generational perspective: Implications for employer branding
author Reis,Germano Glufke
author_facet Reis,Germano Glufke
Braga,Beatriz Maria
author_role author
author2 Braga,Beatriz Maria
author2_role author
dc.contributor.author.fl_str_mv Reis,Germano Glufke
Braga,Beatriz Maria
dc.subject.por.fl_str_mv employer attractiveness
recruitment
generations
employer branding
topic employer attractiveness
recruitment
generations
employer branding
description ABSTRACT This study aimed to identify the employer attractiveness factors prioritized by different generations: Baby Boomers, Generation X, and Generation Y. The survey was conducted with a sample of 937 professionals, working in various areas and companies, most of them were managers and had a high education level. The Employer Attractiveness Scale proposed by Berthon et al. (2005) was adopted and the results indicate that, when choosing a company, the generations under study have specific features regarding the attractiveness attributes they prioritize. It was also observed that Generation Y discriminates and ranks such attributes more clearly than the others. Possible implications for employer branding and research limitations are discussed at the end of the article.
publishDate 2016
dc.date.none.fl_str_mv 2016-03-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072016000100103
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072016000100103
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.5700/rausp1226
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Departamento de Administração da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
publisher.none.fl_str_mv Departamento de Administração da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
dc.source.none.fl_str_mv Revista de Administração (São Paulo) v.51 n.1 2016
reponame:Revista de Administração (São Paulo)
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Revista de Administração (São Paulo)
collection Revista de Administração (São Paulo)
repository.name.fl_str_mv Revista de Administração (São Paulo) - Universidade de São Paulo (USP)
repository.mail.fl_str_mv rausp@usp.br||reinhard@usp.br
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