Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy

Detalhes bibliográficos
Autor(a) principal: Miragaia, D. A. M.
Data de Publicação: 2017
Outros Autores: Ferreira, João José de Matos, Ratten, Vanessa
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.6/8959
Resumo: Sport policy has increasingly become influenced by corporate social responsibility (CSR) initiatives aimed at incorporating social, economic and environmental concerns. More recently, sport has incorporated social policies that are entrepreneurial in nature, which has lead to an increase in sports event sponsorship coming from both a social entrepreneurship and CSR perspective. The aim of this study is to analyse the reasons why organisations sponsor sport events at a community level and to identify the drivers that support this decision-making. For this study, 35 public and private sector organisations were involved, from several economic sectors. A questionnaire was applied to the Chief Executive Officers, vice presidents, directors and managers (N = 80) and analysed through an exploratory factor analysis and correlation analysis. The results show for drivers that were most relevant to sports sponsorship policy: customer loyalty and motivation of employees, reputation and social networks, innovation and opportunity, and CSR. The findings are helpful to organisations developing policy initiatives about how to use sports sponsorship to increase their social entrepreneurship and CSR initiatives.
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spelling Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policyCorporate social responsibility (CSR)Social entrepreneurshipSponsorshipSport eventsSport policyCommunitySport policy has increasingly become influenced by corporate social responsibility (CSR) initiatives aimed at incorporating social, economic and environmental concerns. More recently, sport has incorporated social policies that are entrepreneurial in nature, which has lead to an increase in sports event sponsorship coming from both a social entrepreneurship and CSR perspective. The aim of this study is to analyse the reasons why organisations sponsor sport events at a community level and to identify the drivers that support this decision-making. For this study, 35 public and private sector organisations were involved, from several economic sectors. A questionnaire was applied to the Chief Executive Officers, vice presidents, directors and managers (N = 80) and analysed through an exploratory factor analysis and correlation analysis. The results show for drivers that were most relevant to sports sponsorship policy: customer loyalty and motivation of employees, reputation and social networks, innovation and opportunity, and CSR. The findings are helpful to organisations developing policy initiatives about how to use sports sponsorship to increase their social entrepreneurship and CSR initiatives.Taylor & FrancisuBibliorumMiragaia, D. A. M.Ferreira, João José de MatosRatten, Vanessa2020-02-03T12:22:41Z20172017-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.6/8959engMiragaia, D. A. M., Ferreira, J., & Ratten, V. (2017). Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy. International Journal of Sport Policy and Politics, 9(4), 613-623. doi: 10.1080/19406940.2017.137429710.1080/19406940.2017.1374297metadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-15T09:49:24Zoai:ubibliorum.ubi.pt:10400.6/8959Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:49:13.219131Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy
title Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy
spellingShingle Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy
Miragaia, D. A. M.
Corporate social responsibility (CSR)
Social entrepreneurship
Sponsorship
Sport events
Sport policy
Community
title_short Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy
title_full Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy
title_fullStr Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy
title_full_unstemmed Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy
title_sort Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy
author Miragaia, D. A. M.
author_facet Miragaia, D. A. M.
Ferreira, João José de Matos
Ratten, Vanessa
author_role author
author2 Ferreira, João José de Matos
Ratten, Vanessa
author2_role author
author
dc.contributor.none.fl_str_mv uBibliorum
dc.contributor.author.fl_str_mv Miragaia, D. A. M.
Ferreira, João José de Matos
Ratten, Vanessa
dc.subject.por.fl_str_mv Corporate social responsibility (CSR)
Social entrepreneurship
Sponsorship
Sport events
Sport policy
Community
topic Corporate social responsibility (CSR)
Social entrepreneurship
Sponsorship
Sport events
Sport policy
Community
description Sport policy has increasingly become influenced by corporate social responsibility (CSR) initiatives aimed at incorporating social, economic and environmental concerns. More recently, sport has incorporated social policies that are entrepreneurial in nature, which has lead to an increase in sports event sponsorship coming from both a social entrepreneurship and CSR perspective. The aim of this study is to analyse the reasons why organisations sponsor sport events at a community level and to identify the drivers that support this decision-making. For this study, 35 public and private sector organisations were involved, from several economic sectors. A questionnaire was applied to the Chief Executive Officers, vice presidents, directors and managers (N = 80) and analysed through an exploratory factor analysis and correlation analysis. The results show for drivers that were most relevant to sports sponsorship policy: customer loyalty and motivation of employees, reputation and social networks, innovation and opportunity, and CSR. The findings are helpful to organisations developing policy initiatives about how to use sports sponsorship to increase their social entrepreneurship and CSR initiatives.
publishDate 2017
dc.date.none.fl_str_mv 2017
2017-01-01T00:00:00Z
2020-02-03T12:22:41Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.6/8959
url http://hdl.handle.net/10400.6/8959
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Miragaia, D. A. M., Ferreira, J., & Ratten, V. (2017). Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy. International Journal of Sport Policy and Politics, 9(4), 613-623. doi: 10.1080/19406940.2017.1374297
10.1080/19406940.2017.1374297
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dc.publisher.none.fl_str_mv Taylor & Francis
publisher.none.fl_str_mv Taylor & Francis
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