A gestão do design como diferencial de qualidade nas indústrias moveleiras do Alto Uruguai gaúcho
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Manancial - Repositório Digital da UFSM |
Texto Completo: | http://repositorio.ufsm.br/handle/1/8255 |
Resumo: | The development of technological innovation, driven by the internationalization process of companies, products and markets, is triggering major changes in economic performance, competition, in deregulation and in the revolution of knowledge. In this sense, the construction of new solutions for products and services and, mainly, the reconciling of the industrial products to their demands, become essential to the enterprises restructuring, in order to integrate the characteristics of an open and demanding market. Realizing of essential importance to understand what function and role design plays in the national furniture industry and to understand how its products are developed, the focus of this study is to identify culturally how the furniture industry in Alto Uruguai/RS operates, and how Design Management can generate competitive advantage, add value to the product and help to increase sales. To perform the study, it was necessary to provide an overview of the furniture industry of Alto Uruguai/RS, emphasizing the application of design in the development of new products. The report was supported by bibliographic and documental resources, structured and semi-structured interviews and also by fieldwork. The research showed that the vast majority of companies demonstrate to understand the importance of design for the development of its products; however, there are few that invest in its accomplishment. This conservative attitude in the point of view of some managers is, in part, related to the paradigm which is associated to short-term view, in which design is seen only as a cost. Therefore, the design management, being a means of integration and interaction of different areas, can reverse this situation by promoting in the companies the competitive differential that is so necessary for their survival, such as the economic development in the region in which it operates. |
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A gestão do design como diferencial de qualidade nas indústrias moveleiras do Alto Uruguai gaúchoThe design management as differential quality in the furniture industry of Alto Uruguai gaúchoGestão do designQualidadeIndústrias moveleirasAlto Uruguai/RSDesign managementQualityFurniture industriesCNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAOThe development of technological innovation, driven by the internationalization process of companies, products and markets, is triggering major changes in economic performance, competition, in deregulation and in the revolution of knowledge. In this sense, the construction of new solutions for products and services and, mainly, the reconciling of the industrial products to their demands, become essential to the enterprises restructuring, in order to integrate the characteristics of an open and demanding market. Realizing of essential importance to understand what function and role design plays in the national furniture industry and to understand how its products are developed, the focus of this study is to identify culturally how the furniture industry in Alto Uruguai/RS operates, and how Design Management can generate competitive advantage, add value to the product and help to increase sales. To perform the study, it was necessary to provide an overview of the furniture industry of Alto Uruguai/RS, emphasizing the application of design in the development of new products. The report was supported by bibliographic and documental resources, structured and semi-structured interviews and also by fieldwork. The research showed that the vast majority of companies demonstrate to understand the importance of design for the development of its products; however, there are few that invest in its accomplishment. This conservative attitude in the point of view of some managers is, in part, related to the paradigm which is associated to short-term view, in which design is seen only as a cost. Therefore, the design management, being a means of integration and interaction of different areas, can reverse this situation by promoting in the companies the competitive differential that is so necessary for their survival, such as the economic development in the region in which it operates.O desenvolvimento da inovação tecnológica, impulsionado pelo processo de internacionalização das empresas, produtos e mercados; vêm desencadeando importantes mudanças no desempenho da economia, na competição, na desregulamentação e revolução do conhecimento. Neste sentido, a construção de novas soluções em produtos e serviços, e, principalmente, a compatibilização dos produtos industriais às demandas, tornam-se imprescindíveis para a reestruturação das empresas, de forma a integrarem-se às características de um mercado aberto e exigente. Por julgar de essencial importância compreender qual a função e atribuição que o design desempenha no setor moveleiro nacional e entender como são desenvolvidos seus produtos, o foco deste estudo é identificar culturalmente como as indústrias moveleiras da região do Alto Uruguai/RS atuam, e como a Gestão de Design pode gerar diferencial competitivo, agregar valor ao produto e contribuir para o aumento das vendas. Para realização do estudo foi necessário estabelecer uma visão geral a respeito das indústrias moveleiras do Alto Uruguai/RS, dando ênfase a utilização do design no processo de desenvolvimento de novos produtos. O trabalho contou com levantamento bibliográfico e documental, entrevistas estruturadas e semi-estruturadas e pesquisa de campo. A pesquisa apontou que a grande maioria das empresas demonstra compreender a importância do design para o desenvolvimento de seus produtos, porém, são poucas as que investem no sentido de sua efetivação. Essa atitude conservadora no ponto de vista de alguns gestores, em parte, relaciona-se ao paradigma que está associado à visão de curto prazo, onde o design é visto apenas como custo. Logo, a gestão de design, sendo um meio de integração e interação de diferentes áreas, pode reverter este quadro promovendo nas empresas o diferencial competitivo tão necessário para sua sobrevivência, tão como o desenvolvimento econômico da região na qual está inserida.Universidade Federal de Santa MariaBREngenharia de ProduçãoUFSMPrograma de Pós-Graduação em Engenharia de ProduçãoSchmidt, Alberto Souzahttp://lattes.cnpq.br/2214080795054032Dallmeyer, Arno Udohttp://lattes.cnpq.br/6410822186320216Godoy, Leoni Pentiadohttp://lattes.cnpq.br/7499692835204617Silva, José Paulo Medeiros da2013-06-062013-06-062011-05-20info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfSILVA, José Paulo Medeiros da. THE DESIGN MANAGEMENT AS DIFFERENTIAL QUALITY IN THE FURNITURE INDUSTRY OF ALTO URUGUAI GAÚCHO. 2011. 155 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2011.http://repositorio.ufsm.br/handle/1/8255porinfo:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM2021-12-23T18:44:22Zoai:repositorio.ufsm.br:1/8255Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2021-12-23T18:44:22Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.none.fl_str_mv |
A gestão do design como diferencial de qualidade nas indústrias moveleiras do Alto Uruguai gaúcho The design management as differential quality in the furniture industry of Alto Uruguai gaúcho |
title |
A gestão do design como diferencial de qualidade nas indústrias moveleiras do Alto Uruguai gaúcho |
spellingShingle |
A gestão do design como diferencial de qualidade nas indústrias moveleiras do Alto Uruguai gaúcho Silva, José Paulo Medeiros da Gestão do design Qualidade Indústrias moveleiras Alto Uruguai/RS Design management Quality Furniture industries CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
title_short |
A gestão do design como diferencial de qualidade nas indústrias moveleiras do Alto Uruguai gaúcho |
title_full |
A gestão do design como diferencial de qualidade nas indústrias moveleiras do Alto Uruguai gaúcho |
title_fullStr |
A gestão do design como diferencial de qualidade nas indústrias moveleiras do Alto Uruguai gaúcho |
title_full_unstemmed |
A gestão do design como diferencial de qualidade nas indústrias moveleiras do Alto Uruguai gaúcho |
title_sort |
A gestão do design como diferencial de qualidade nas indústrias moveleiras do Alto Uruguai gaúcho |
author |
Silva, José Paulo Medeiros da |
author_facet |
Silva, José Paulo Medeiros da |
author_role |
author |
dc.contributor.none.fl_str_mv |
Schmidt, Alberto Souza http://lattes.cnpq.br/2214080795054032 Dallmeyer, Arno Udo http://lattes.cnpq.br/6410822186320216 Godoy, Leoni Pentiado http://lattes.cnpq.br/7499692835204617 |
dc.contributor.author.fl_str_mv |
Silva, José Paulo Medeiros da |
dc.subject.por.fl_str_mv |
Gestão do design Qualidade Indústrias moveleiras Alto Uruguai/RS Design management Quality Furniture industries CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
topic |
Gestão do design Qualidade Indústrias moveleiras Alto Uruguai/RS Design management Quality Furniture industries CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
description |
The development of technological innovation, driven by the internationalization process of companies, products and markets, is triggering major changes in economic performance, competition, in deregulation and in the revolution of knowledge. In this sense, the construction of new solutions for products and services and, mainly, the reconciling of the industrial products to their demands, become essential to the enterprises restructuring, in order to integrate the characteristics of an open and demanding market. Realizing of essential importance to understand what function and role design plays in the national furniture industry and to understand how its products are developed, the focus of this study is to identify culturally how the furniture industry in Alto Uruguai/RS operates, and how Design Management can generate competitive advantage, add value to the product and help to increase sales. To perform the study, it was necessary to provide an overview of the furniture industry of Alto Uruguai/RS, emphasizing the application of design in the development of new products. The report was supported by bibliographic and documental resources, structured and semi-structured interviews and also by fieldwork. The research showed that the vast majority of companies demonstrate to understand the importance of design for the development of its products; however, there are few that invest in its accomplishment. This conservative attitude in the point of view of some managers is, in part, related to the paradigm which is associated to short-term view, in which design is seen only as a cost. Therefore, the design management, being a means of integration and interaction of different areas, can reverse this situation by promoting in the companies the competitive differential that is so necessary for their survival, such as the economic development in the region in which it operates. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-05-20 2013-06-06 2013-06-06 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
SILVA, José Paulo Medeiros da. THE DESIGN MANAGEMENT AS DIFFERENTIAL QUALITY IN THE FURNITURE INDUSTRY OF ALTO URUGUAI GAÚCHO. 2011. 155 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2011. http://repositorio.ufsm.br/handle/1/8255 |
identifier_str_mv |
SILVA, José Paulo Medeiros da. THE DESIGN MANAGEMENT AS DIFFERENTIAL QUALITY IN THE FURNITURE INDUSTRY OF ALTO URUGUAI GAÚCHO. 2011. 155 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2011. |
url |
http://repositorio.ufsm.br/handle/1/8255 |
dc.language.iso.fl_str_mv |
por |
language |
por |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria BR Engenharia de Produção UFSM Programa de Pós-Graduação em Engenharia de Produção |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria BR Engenharia de Produção UFSM Programa de Pós-Graduação em Engenharia de Produção |
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reponame:Manancial - Repositório Digital da UFSM instname:Universidade Federal de Santa Maria (UFSM) instacron:UFSM |
instname_str |
Universidade Federal de Santa Maria (UFSM) |
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UFSM |
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UFSM |
reponame_str |
Manancial - Repositório Digital da UFSM |
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Manancial - Repositório Digital da UFSM |
repository.name.fl_str_mv |
Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM) |
repository.mail.fl_str_mv |
atendimento.sib@ufsm.br||tedebc@gmail.com |
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1805922151314751488 |