O sistema agroindustrial do leite do Rio Grande do Sul e a estrutura de governança nas transações com leite em Cruz Alta - RS
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Manancial - Repositório Digital da UFSM |
Texto Completo: | http://repositorio.ufsm.br/handle/1/4613 |
Resumo: | From the 1990s the Agroindustrial Milk System in Brazil has changed because of institutional, organizational, technological, economic, and strategic questions. The relations among the system segments, especially the milk producer and the processing industry have been of different ways and there must be a greater coordination among these agents. It has occurred a n incresed demanding of producing in a higher scale, of adopting highly developed new technologies in order to achieve a better quality level and a larger regularity in ofering products. It requires a bigger investment from the rural producer in producing milk, otherwise it will be impossible todo this activity. Thus, this paper aimed to describe the Agroindustrial Milk System of Rio Grande do Sul state and to determine the predominant governance strucuture in deals between milk producers and the processing industry, under the producer s view. The theoretical fundaments used based in the analysis were de concept of Agroindustrial System and the theory of Economy of Transaction Costs. The characterization of milk SAG in Rio Grande Sul state was carried out thorugh secondary sources. IN the governance investigation, it was made a field survey with 23 rural milk producers in the municipality o Cruz Alta, in Rio Grande do Sul state. It was noticed the imprtance and the representativeness of milk SAG or the development of agrobusiness in our state. Rio Grande do Sul state is the second biggest milk producer in Brazil and the Northwest mesoregion of Rio Grande do Sul is the one which presented, from 1999 to 2009, the fastest growth in milk production, with its growth average being higher the the national one. In the Northwest mesoregion there also the highest concentration of milk producers. Over 90 of the milk taken in RS state is by means of cooperatives. In the field survey, it was found that there is a bilateral dependence between the producer and the agroindustry. Among the three governance structures defined by Williamson (1985), the most suitable for this study is the hybrid way, that is located among the governance extreme points via market and hierarchy. Although, it can be stated that it is closer to the market than to the formal contract. In the analyzed transaction features, frequency, uncertainty grade and the active specificity, it was observed that the frequency in the transactions from the studied agents is recorrent and the uncertainty is inexpressive. The specific active might be considered of low specificity. Therefore, the transaction costs are reduced for the milk and it justifies a hybrid governance structure, without any formal contract although there is a certaing degree of dependence among them. This dependence is not high enough to incentivate the contracts. |
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O sistema agroindustrial do leite do Rio Grande do Sul e a estrutura de governança nas transações com leite em Cruz Alta - RSThe agroindustrial system of milk and the structure of governance in milk deals in Cruz Alta, Rio Grande do Sul stateSistema agroindustrial do leiteGovernançaTransaçõesProdutor rural de leiteAgroindústriaAgroindustrial milk systemGovernanceDealsRural milk producerAgroindustryCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOFrom the 1990s the Agroindustrial Milk System in Brazil has changed because of institutional, organizational, technological, economic, and strategic questions. The relations among the system segments, especially the milk producer and the processing industry have been of different ways and there must be a greater coordination among these agents. It has occurred a n incresed demanding of producing in a higher scale, of adopting highly developed new technologies in order to achieve a better quality level and a larger regularity in ofering products. It requires a bigger investment from the rural producer in producing milk, otherwise it will be impossible todo this activity. Thus, this paper aimed to describe the Agroindustrial Milk System of Rio Grande do Sul state and to determine the predominant governance strucuture in deals between milk producers and the processing industry, under the producer s view. The theoretical fundaments used based in the analysis were de concept of Agroindustrial System and the theory of Economy of Transaction Costs. The characterization of milk SAG in Rio Grande Sul state was carried out thorugh secondary sources. IN the governance investigation, it was made a field survey with 23 rural milk producers in the municipality o Cruz Alta, in Rio Grande do Sul state. It was noticed the imprtance and the representativeness of milk SAG or the development of agrobusiness in our state. Rio Grande do Sul state is the second biggest milk producer in Brazil and the Northwest mesoregion of Rio Grande do Sul is the one which presented, from 1999 to 2009, the fastest growth in milk production, with its growth average being higher the the national one. In the Northwest mesoregion there also the highest concentration of milk producers. Over 90 of the milk taken in RS state is by means of cooperatives. In the field survey, it was found that there is a bilateral dependence between the producer and the agroindustry. Among the three governance structures defined by Williamson (1985), the most suitable for this study is the hybrid way, that is located among the governance extreme points via market and hierarchy. Although, it can be stated that it is closer to the market than to the formal contract. In the analyzed transaction features, frequency, uncertainty grade and the active specificity, it was observed that the frequency in the transactions from the studied agents is recorrent and the uncertainty is inexpressive. The specific active might be considered of low specificity. Therefore, the transaction costs are reduced for the milk and it justifies a hybrid governance structure, without any formal contract although there is a certaing degree of dependence among them. This dependence is not high enough to incentivate the contracts.A partir da década de 1990 o Sistema Agroindustrial do Leite no Brasil vem mudando por questões institucionais, organizacionais, tecnológicas, econômicas e estratégicas. As relações entre os segmentos do sistema, especialmente entre o produtor rural de leite e a indústria processadora, tem se apresentado de diferentes formas, implicando assim a necessidade de maior coordenação entre os agentes. Ocorreu um aumento da exigência ao segmento da produção rural devido à necessidade de produzir em maior escala, adoção de tecnologias de nível mais elevado, maior padrão de qualidade e maior regularidade de oferta, exigindo do produtor investimentos na produção de leite, sob pena de inviabilizar a atividade. Nesse sentido, esse estudo objetivou descrever o Sistema Agroindustrial do Leite do Rio Grande do Sul e determinar a estrutura de governança predominante nas transações entre os produtores rurais de leite e a agroindústria processadora, pela ótica do produtor. Os fundamentos teóricos usados como base na análise foram o conceito de Sistema Agroindustrial e a teoria da Economia dos Custos de Transação. A caracterização do SAG do leite do RS foi realizada através de fontes secundárias. Na investigação da governança, fez-se uma pesquisa de campo com 23 produtores rurais de leite do município de Cruz Alta RS. Constatou-se a importância e a representatividade do SAG do leite do RS para o desenvolvimento do agronegócio no Brasil. O Rio Grande do Sul é o 2º maior produtor de leite do país e a mesorregião Noroeste Rio-Grandense apresenta o maior rítmo de crescimento da produção, se posicionando acima do nacional, entre os anos de 1999 e 2009, dentre as principais mesorregiões produtoras de leite no Brasil. Na mesorregião Noroeste, também se encontra a maior concentração de produtores. Mais de 90% do leite captado no Estado é através de cooperativas. Na pesquisa de campo, constatou-se que existe uma dependência bilateral entre o produtor e a agroindústria. Dentre as três estruturas de governança definidas por Williamson (1985), a mais adequada a esse estudo é a forma híbrida, que está situada entre os extremos da governança via mercado e da hierárquica. No entanto, pode-se afirmar que ela está mais próxima do mercado do que do contrato formal. Nas características das transações analisadas, frequência, grau de incerteza e especificidade dos ativos, observou-se que a frequência nas transações entre os agentes em estudo é recorrente e a incerteza é inexpressiva. Os ativos específicos podem ser considerados de baixa especificidade. Nesse sentido, os custos de transação para o leite são reduzidos, o que justifica uma estrutura de governança híbrida, sem contrato formal entre as partes, apesar da existência de certo grau de dependência entre elas. Essa dependência não é suficientemente elevada ao ponto de incentivar a elaboração de contratos.Universidade Federal de Santa MariaBRAdministraçãoUFSMPrograma de Pós-Graduação em AdministraçãoMarion Filho, Pascoal Joséhttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4797734A1Prieb, Rita Inês Paulihttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4727302Y6Battistella, Luciana Floreshttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4764342Z8Casali, Marisandra da Silva2017-04-202017-04-202012-06-22info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfCASALI, Marisandra da Silva. The agroindustrial system of milk and the structure of governance in milk deals in Cruz Alta, Rio Grande do Sul state. 2012. 122 f. Dissertação (Mestrado em Administração) - Universidade Federal de Santa Maria, Santa Maria, 2012.http://repositorio.ufsm.br/handle/1/4613porinfo:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM2017-07-25T14:10:01Zoai:repositorio.ufsm.br:1/4613Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2017-07-25T14:10:01Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.none.fl_str_mv |
O sistema agroindustrial do leite do Rio Grande do Sul e a estrutura de governança nas transações com leite em Cruz Alta - RS The agroindustrial system of milk and the structure of governance in milk deals in Cruz Alta, Rio Grande do Sul state |
title |
O sistema agroindustrial do leite do Rio Grande do Sul e a estrutura de governança nas transações com leite em Cruz Alta - RS |
spellingShingle |
O sistema agroindustrial do leite do Rio Grande do Sul e a estrutura de governança nas transações com leite em Cruz Alta - RS Casali, Marisandra da Silva Sistema agroindustrial do leite Governança Transações Produtor rural de leite Agroindústria Agroindustrial milk system Governance Deals Rural milk producer Agroindustry CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
O sistema agroindustrial do leite do Rio Grande do Sul e a estrutura de governança nas transações com leite em Cruz Alta - RS |
title_full |
O sistema agroindustrial do leite do Rio Grande do Sul e a estrutura de governança nas transações com leite em Cruz Alta - RS |
title_fullStr |
O sistema agroindustrial do leite do Rio Grande do Sul e a estrutura de governança nas transações com leite em Cruz Alta - RS |
title_full_unstemmed |
O sistema agroindustrial do leite do Rio Grande do Sul e a estrutura de governança nas transações com leite em Cruz Alta - RS |
title_sort |
O sistema agroindustrial do leite do Rio Grande do Sul e a estrutura de governança nas transações com leite em Cruz Alta - RS |
author |
Casali, Marisandra da Silva |
author_facet |
Casali, Marisandra da Silva |
author_role |
author |
dc.contributor.none.fl_str_mv |
Marion Filho, Pascoal José http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4797734A1 Prieb, Rita Inês Pauli http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4727302Y6 Battistella, Luciana Flores http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4764342Z8 |
dc.contributor.author.fl_str_mv |
Casali, Marisandra da Silva |
dc.subject.por.fl_str_mv |
Sistema agroindustrial do leite Governança Transações Produtor rural de leite Agroindústria Agroindustrial milk system Governance Deals Rural milk producer Agroindustry CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
topic |
Sistema agroindustrial do leite Governança Transações Produtor rural de leite Agroindústria Agroindustrial milk system Governance Deals Rural milk producer Agroindustry CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
From the 1990s the Agroindustrial Milk System in Brazil has changed because of institutional, organizational, technological, economic, and strategic questions. The relations among the system segments, especially the milk producer and the processing industry have been of different ways and there must be a greater coordination among these agents. It has occurred a n incresed demanding of producing in a higher scale, of adopting highly developed new technologies in order to achieve a better quality level and a larger regularity in ofering products. It requires a bigger investment from the rural producer in producing milk, otherwise it will be impossible todo this activity. Thus, this paper aimed to describe the Agroindustrial Milk System of Rio Grande do Sul state and to determine the predominant governance strucuture in deals between milk producers and the processing industry, under the producer s view. The theoretical fundaments used based in the analysis were de concept of Agroindustrial System and the theory of Economy of Transaction Costs. The characterization of milk SAG in Rio Grande Sul state was carried out thorugh secondary sources. IN the governance investigation, it was made a field survey with 23 rural milk producers in the municipality o Cruz Alta, in Rio Grande do Sul state. It was noticed the imprtance and the representativeness of milk SAG or the development of agrobusiness in our state. Rio Grande do Sul state is the second biggest milk producer in Brazil and the Northwest mesoregion of Rio Grande do Sul is the one which presented, from 1999 to 2009, the fastest growth in milk production, with its growth average being higher the the national one. In the Northwest mesoregion there also the highest concentration of milk producers. Over 90 of the milk taken in RS state is by means of cooperatives. In the field survey, it was found that there is a bilateral dependence between the producer and the agroindustry. Among the three governance structures defined by Williamson (1985), the most suitable for this study is the hybrid way, that is located among the governance extreme points via market and hierarchy. Although, it can be stated that it is closer to the market than to the formal contract. In the analyzed transaction features, frequency, uncertainty grade and the active specificity, it was observed that the frequency in the transactions from the studied agents is recorrent and the uncertainty is inexpressive. The specific active might be considered of low specificity. Therefore, the transaction costs are reduced for the milk and it justifies a hybrid governance structure, without any formal contract although there is a certaing degree of dependence among them. This dependence is not high enough to incentivate the contracts. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-06-22 2017-04-20 2017-04-20 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
CASALI, Marisandra da Silva. The agroindustrial system of milk and the structure of governance in milk deals in Cruz Alta, Rio Grande do Sul state. 2012. 122 f. Dissertação (Mestrado em Administração) - Universidade Federal de Santa Maria, Santa Maria, 2012. http://repositorio.ufsm.br/handle/1/4613 |
identifier_str_mv |
CASALI, Marisandra da Silva. The agroindustrial system of milk and the structure of governance in milk deals in Cruz Alta, Rio Grande do Sul state. 2012. 122 f. Dissertação (Mestrado em Administração) - Universidade Federal de Santa Maria, Santa Maria, 2012. |
url |
http://repositorio.ufsm.br/handle/1/4613 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria BR Administração UFSM Programa de Pós-Graduação em Administração |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria BR Administração UFSM Programa de Pós-Graduação em Administração |
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reponame:Manancial - Repositório Digital da UFSM instname:Universidade Federal de Santa Maria (UFSM) instacron:UFSM |
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Universidade Federal de Santa Maria (UFSM) |
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UFSM |
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UFSM |
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Manancial - Repositório Digital da UFSM |
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Manancial - Repositório Digital da UFSM |
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Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM) |
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atendimento.sib@ufsm.br||tedebc@gmail.com |
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