Amizade, Sucesso e Expansão: Tudo ia bem até que a Pandemia Chegou

• Autor(a) principal: Lenzi Vicente, Thaís Helena
• Data de Publicação: 2022
• Outros Autores: Pedrini, Roberta, Souza Felipe, Cristiane Pauline, Behling, Hans Peder
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Administração (São Paulo. Online)
• Texto Completo: https://raep.emnuvens.com.br/raep/article/view/2136

This case teaching shows us the difficulties in the internal communication of a technology company specialized in retail, in a crisis time. The aims of this case are to provide reflection about the importance of internal communication into an organization; to demonstrate the challenges of internal communication in crisis time, and identify opportunities for improvement in the downsizing communicating process. Application to undergraduate courses is recommended, especially in Business and Management courses, in subjects that approach people management, organizational and business communication, change management, internal communication or organizational environment. The case is suitable for students who have previous knowledge in internal communication, crisis management or change management, and those who need practical examples to approach the reality of the job market. The history reported in this case teaching is real and took place in 2020, a sensible time for the world economy due to the Covid-19 pandemic. Keywords: Internal Communication; Crisis Management; Covid-19; Entrepreneurship.