Illegal commercial promotion of products competing with breastfeeding

Detalhes bibliográficos
Autor(a) principal: Silva, Karine Borges da
Data de Publicação: 2020
Outros Autores: Oliveira, Maria Inês Couto de, Boccolini, Cristiano Siqueira, Sally, Enilce de Oliveira Fonseca
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Institucional da FIOCRUZ (ARCA)
Texto Completo: https://www.arca.fiocruz.br/handle/icict/58060
Resumo: Universidade Federal Fluminense. Programa de Pós-graduação em Saúde Coletiva. Niterói, RJ, Brasil.
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spelling Silva, Karine Borges daOliveira, Maria Inês Couto deBoccolini, Cristiano SiqueiraSally, Enilce de Oliveira Fonseca2023-04-28T14:50:01Z2023-04-28T14:50:01Z2020SILVA, Karine Borges da et al. Illegal commercial promotion of products competing with breastfeeding. Revista de Saúde Pública, v. 54, p. 1-9, 2020.0034-8910https://www.arca.fiocruz.br/handle/icict/5806010.11606/s1518-8787.2020054000854porUniversidade de São Paulo. Faculdade de Saúde PúblicaIllegal commercial promotion of products competing with breastfeedinginfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleUniversidade Federal Fluminense. Programa de Pós-graduação em Saúde Coletiva. Niterói, RJ, Brasil.Universidade Federal Fluminense. Instituto de Saúde Coletiva. Departamento de Epidemiologia e Bioestatística. Niterói, RJ, Brasil.Fundação Oswaldo Cruz. Instituto de Comunicação e Informação Científica e Tecnológica em Saúde. Rio de Janeiro, RJ, Brasil.Universidade Federal Fluminense. Faculdade de Nutrição. Departamento de Nutrição Social. Niterói, RJ, Brasil.Objective: To assess if the commercialization of infant formulas, baby bottles, bottle nipples, pacifiers and nipple protectors is performed in compliance with the Norma Brasileira de Comercialização de Alimentos para Lactentes e Crianças de Primeira Infância e de Produtos de Puericultura Correlatos (NBCAL – Brazilian Code of Marketing of Infant and Toddlers Food and Childcare-related products). The commercial promotion of these products is prohibited by the Law 11,265. Method: Cross-sectional study conducted in 2017 through a census of all pharmacies, supermarkets and department stores that sold products covered by NBCAL in the South Zone of Rio de Janeiro. Health professionals trained at NBCAL used structured electronic form for direct observation of establishments and for interviews with their managers. We created indicators to evaluate commercial practices and performed descriptive analyses. Results: A total of 352 commercial establishments were evaluated: 240 pharmacies, 88 supermarkets and 24 department stores, of which 88% sold products whose promotion is prohibited by NBCAL. Illegal commercial promotions were found in 20.3% of the establishments that sold the products we investigated: 52 pharmacies (21.9%), four supermarkets (7.5%) and seven department stores (33.3%). The most frequent commercial promotion strategies were discounts (13.2%) and special exposures (9.3%). The products with the highest prevalence of infractions of NBCAL were infant formulas (16.0%). We interviewed 309 managers of commercial establishments; 50.8% reported unfamiliarity with the law. More than three-quarters of the managers reported having been visited at the establishments by commercial representatives of companies that produce infant formulas. Conclusion: More than a fifth of commercial establishments promoted infant formulas, baby bottles and nipples, although this practice has been banned in Brazil for thirty years. We think it is necessary to train those managers. Government agencies must monitor commercial establishments in order to inhibit strategies of persuasion and induction to sales of these products, ensuring mothers’ autonomy in the decision on the feeding of their children.Breast-Milk substitutesInfant FormulaPacifiersProducts CommerceDirect-to-Consumer Advertisinginfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da FIOCRUZ (ARCA)instname:Fundação Oswaldo Cruz (FIOCRUZ)instacron:FIOCRUZLICENSElicense.txtlicense.txttext/plain; charset=utf-82991https://www.arca.fiocruz.br/bitstream/icict/58060/1/license.txt5a560609d32a3863062d77ff32785d58MD51ORIGINALva_Silva_Karine Borges da_etal_ICICT_2020.pdfva_Silva_Karine Borges da_etal_ICICT_2020.pdfapplication/pdf220115https://www.arca.fiocruz.br/bitstream/icict/58060/2/va_Silva_Karine%20Borges%20da_etal_ICICT_2020.pdf2c13f62462edf61684b574740913e16eMD52icict/580602023-10-27 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dc.title.en_US.fl_str_mv Illegal commercial promotion of products competing with breastfeeding
title Illegal commercial promotion of products competing with breastfeeding
spellingShingle Illegal commercial promotion of products competing with breastfeeding
Silva, Karine Borges da
Breast-Milk substitutes
Infant Formula
Pacifiers
Products Commerce
Direct-to-Consumer Advertising
title_short Illegal commercial promotion of products competing with breastfeeding
title_full Illegal commercial promotion of products competing with breastfeeding
title_fullStr Illegal commercial promotion of products competing with breastfeeding
title_full_unstemmed Illegal commercial promotion of products competing with breastfeeding
title_sort Illegal commercial promotion of products competing with breastfeeding
author Silva, Karine Borges da
author_facet Silva, Karine Borges da
Oliveira, Maria Inês Couto de
Boccolini, Cristiano Siqueira
Sally, Enilce de Oliveira Fonseca
author_role author
author2 Oliveira, Maria Inês Couto de
Boccolini, Cristiano Siqueira
Sally, Enilce de Oliveira Fonseca
author2_role author
author
author
dc.contributor.author.fl_str_mv Silva, Karine Borges da
Oliveira, Maria Inês Couto de
Boccolini, Cristiano Siqueira
Sally, Enilce de Oliveira Fonseca
dc.subject.en.en_US.fl_str_mv Breast-Milk substitutes
Infant Formula
Pacifiers
Products Commerce
Direct-to-Consumer Advertising
topic Breast-Milk substitutes
Infant Formula
Pacifiers
Products Commerce
Direct-to-Consumer Advertising
description Universidade Federal Fluminense. Programa de Pós-graduação em Saúde Coletiva. Niterói, RJ, Brasil.
publishDate 2020
dc.date.issued.fl_str_mv 2020
dc.date.accessioned.fl_str_mv 2023-04-28T14:50:01Z
dc.date.available.fl_str_mv 2023-04-28T14:50:01Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.citation.fl_str_mv SILVA, Karine Borges da et al. Illegal commercial promotion of products competing with breastfeeding. Revista de Saúde Pública, v. 54, p. 1-9, 2020.
dc.identifier.uri.fl_str_mv https://www.arca.fiocruz.br/handle/icict/58060
dc.identifier.issn.en_US.fl_str_mv 0034-8910
dc.identifier.doi.none.fl_str_mv 10.11606/s1518-8787.2020054000854
identifier_str_mv SILVA, Karine Borges da et al. Illegal commercial promotion of products competing with breastfeeding. Revista de Saúde Pública, v. 54, p. 1-9, 2020.
0034-8910
10.11606/s1518-8787.2020054000854
url https://www.arca.fiocruz.br/handle/icict/58060
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Saúde Pública
publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Saúde Pública
dc.source.none.fl_str_mv reponame:Repositório Institucional da FIOCRUZ (ARCA)
instname:Fundação Oswaldo Cruz (FIOCRUZ)
instacron:FIOCRUZ
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instacron_str FIOCRUZ
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reponame_str Repositório Institucional da FIOCRUZ (ARCA)
collection Repositório Institucional da FIOCRUZ (ARCA)
bitstream.url.fl_str_mv https://www.arca.fiocruz.br/bitstream/icict/58060/1/license.txt
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