Perception of support value in microfranchise networks: analysis of Honeymoon theory

Detalhes bibliográficos
Autor(a) principal: Ragazzi Isaac, Victor
Data de Publicação: 2023
Outros Autores: Alves Bezerra, Adenilson, Lucas de Resende Melo, Pedro
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMIPE
Texto Completo: https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/379
Resumo: The microfranchise model has been used as a business option by investors who have low financial capacity. Academically, there is a prevalence of research on microfranchises related to socioeconomic issues. However, this study aims to fill a latent academic gap when analyzing aspects of franchisee support management. Thus, we aim to verify if there is a relationship between the franchising time in microfranchise networks and the microfranchisee's perception in relation to the support provided by the franchisor. The methodological aspects involved data collection through a survey with 222 micro-franchisees respondents. Franchise time was analyzed as a dependent variable, and as an independent variable the items that make up the franchisee support, represented in the constructs: (1) Training; (2) Prospecting and Installation; and (3) Legal and Financial Advisory. The method of linear regression analysis was used, which showed through these results that there is no relationship between the franchising time and the perception of value of the support by the microfranchisee. Thus, theoretical contributions fill gaps in microfranchise studies, honeymoon theory and resource theory.
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spelling Perception of support value in microfranchise networks: analysis of Honeymoon theoryPercepción de Valor de Apoyo en Redes de Microfranquicias: análisis de la Teoría de la Luna de MielPercepção de valor do suporte em redes de microfranquias: análise da teoria de Honeymoonredes de franquiasmicrofranquiasmicroempreendedorismoHoneymoonRedes de franquiciasMicrofranquiciasMicroemprendimientoHoneymoonfranchise-chainmicrofranchiseMicroentrepreneurshiphoneymoonThe microfranchise model has been used as a business option by investors who have low financial capacity. Academically, there is a prevalence of research on microfranchises related to socioeconomic issues. However, this study aims to fill a latent academic gap when analyzing aspects of franchisee support management. Thus, we aim to verify if there is a relationship between the franchising time in microfranchise networks and the microfranchisee's perception in relation to the support provided by the franchisor. The methodological aspects involved data collection through a survey with 222 micro-franchisees respondents. Franchise time was analyzed as a dependent variable, and as an independent variable the items that make up the franchisee support, represented in the constructs: (1) Training; (2) Prospecting and Installation; and (3) Legal and Financial Advisory. The method of linear regression analysis was used, which showed through these results that there is no relationship between the franchising time and the perception of value of the support by the microfranchisee. Thus, theoretical contributions fill gaps in microfranchise studies, honeymoon theory and resource theory.El modelo de microfranquicia ha sido utilizado como opción de negocio por inversionistas que tienen baja capacidad financiera. Académicamente, existe un predominio de la investigación sobre microfranquicias relacionadas con cuestiones socioeconómicas. Sin embargo, este estudio pretende llenar un vacío académico latente a la hora de analizar aspectos de la gestión de apoyo al franquiciado. Por lo tanto, nuestro objetivo es verificar si existe una relación entre el tiempo de franquicia en las redes de microfranquicias y la percepción del microfranquiciado sobre el apoyo brindado por el franquiciador. Los aspectos metodológicos involucraron la recolección de datos a través de una encuesta con 222 microfranquiciadas. Se analizó como variable dependiente el tiempo de franquicia y como variable independiente el apoyo al franquiciado, representado en los constructos (1) Formación; (2) Prospección e Instalación; y (3) Asesoría Legal y Financiera. Se utilizó el método de análisis de regresión lineal, que mostró, a través de los resultados, que no hubo relación entre el tiempo de franquicia y la percepción de valor de apoyo por parte del microfranquiciado. Por lo tanto, las contribuciones teóricas llenan los vacíos en los estudios de microfranquicias, la teoría de la luna de miel y la teoría de los recursos.O modelo de microfranquias tem sido utilizado como opção de negócio por investidores que têm baixa capacidade financeira. Academicamente, há um prevalecimento de pesquisas sobre microfranquias relacionadas às questões socioeconômicas. Entretanto, este estudo tem como proposito preencher uma lacuna acadêmica latente ao se analisar aspectos de gerenciamento do suporte ao franqueado.  Assim, temos como objetivo verificar se há relação entre o tempo de franqueamento em redes de microfranquias e a percepção do microfranqueado em relação ao suporte que é prestador pelo franqueador. Os aspectos metodológicos envolveram a coleta de dados por meio de uma survey junto a 222 microfranqueados. Foram analisados como variável dependente, o tempo de franqueamento, e como variável independente o suporte ao franqueado, representado nos constructos (1) Treinamento; (2) Prospecção e Instalação; e (3) Assessoria Jurídica e Financeira. Utilizou-se o método de análise de regressão linear, que mostrou por meio dos resultados não haver relação entre o tempo de franqueamento e a percepção de valor do suporte pelo microfranqueado. Assim, as contribuições teóricas preenchem lacunas aos estudos de microfranquias, a teoria de honeymoon e a teoria de recursos.FATEC Osasco2023-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://remipe.fatecosasco.edu.br/index.php/remipe/article/view/37910.21574/remipe.v9i1.379REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco; v. 9 n. 1 (2023): Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco; 138-1602446-862210.21574/remipe.v9i1reponame:REMIPEinstname:Faculdade de Tecnologia de Osasco (FATEC)instacron:FATECporhttps://remipe.fatecosasco.edu.br/index.php/remipe/article/view/379/271Copyright (c) 2023 REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osascohttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessRagazzi Isaac, VictorAlves Bezerra, AdenilsonLucas de Resende Melo, Pedro2023-05-10T13:34:45Zoai:remipe.fatecosasco.edu.br:article/379Revistahttp://remipe.fatecosasco.edu.br/index.php/remipe/PRIhttp://remipe.fatecosasco.edu.br/index.php/remipe/oaifernando@fernandoasantos.com.br10.215742446-86222446-8622opendoar:2024-04-22T12:03:10.599106REMIPE - Faculdade de Tecnologia de Osasco (FATEC)false
dc.title.none.fl_str_mv Perception of support value in microfranchise networks: analysis of Honeymoon theory
Percepción de Valor de Apoyo en Redes de Microfranquicias: análisis de la Teoría de la Luna de Miel
Percepção de valor do suporte em redes de microfranquias: análise da teoria de Honeymoon
title Perception of support value in microfranchise networks: analysis of Honeymoon theory
spellingShingle Perception of support value in microfranchise networks: analysis of Honeymoon theory
Ragazzi Isaac, Victor
redes de franquias
microfranquias
microempreendedorismo
Honeymoon
Redes de franquicias
Microfranquicias
Microemprendimiento
Honeymoon
franchise-chain
microfranchise
Microentrepreneurship
honeymoon
title_short Perception of support value in microfranchise networks: analysis of Honeymoon theory
title_full Perception of support value in microfranchise networks: analysis of Honeymoon theory
title_fullStr Perception of support value in microfranchise networks: analysis of Honeymoon theory
title_full_unstemmed Perception of support value in microfranchise networks: analysis of Honeymoon theory
title_sort Perception of support value in microfranchise networks: analysis of Honeymoon theory
author Ragazzi Isaac, Victor
author_facet Ragazzi Isaac, Victor
Alves Bezerra, Adenilson
Lucas de Resende Melo, Pedro
author_role author
author2 Alves Bezerra, Adenilson
Lucas de Resende Melo, Pedro
author2_role author
author
dc.contributor.author.fl_str_mv Ragazzi Isaac, Victor
Alves Bezerra, Adenilson
Lucas de Resende Melo, Pedro
dc.subject.por.fl_str_mv redes de franquias
microfranquias
microempreendedorismo
Honeymoon
Redes de franquicias
Microfranquicias
Microemprendimiento
Honeymoon
franchise-chain
microfranchise
Microentrepreneurship
honeymoon
topic redes de franquias
microfranquias
microempreendedorismo
Honeymoon
Redes de franquicias
Microfranquicias
Microemprendimiento
Honeymoon
franchise-chain
microfranchise
Microentrepreneurship
honeymoon
description The microfranchise model has been used as a business option by investors who have low financial capacity. Academically, there is a prevalence of research on microfranchises related to socioeconomic issues. However, this study aims to fill a latent academic gap when analyzing aspects of franchisee support management. Thus, we aim to verify if there is a relationship between the franchising time in microfranchise networks and the microfranchisee's perception in relation to the support provided by the franchisor. The methodological aspects involved data collection through a survey with 222 micro-franchisees respondents. Franchise time was analyzed as a dependent variable, and as an independent variable the items that make up the franchisee support, represented in the constructs: (1) Training; (2) Prospecting and Installation; and (3) Legal and Financial Advisory. The method of linear regression analysis was used, which showed through these results that there is no relationship between the franchising time and the perception of value of the support by the microfranchisee. Thus, theoretical contributions fill gaps in microfranchise studies, honeymoon theory and resource theory.
publishDate 2023
dc.date.none.fl_str_mv 2023-04-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/379
10.21574/remipe.v9i1.379
url https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/379
identifier_str_mv 10.21574/remipe.v9i1.379
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/379/271
dc.rights.driver.fl_str_mv Copyright (c) 2023 REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv FATEC Osasco
publisher.none.fl_str_mv FATEC Osasco
dc.source.none.fl_str_mv REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco; v. 9 n. 1 (2023): Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco; 138-160
2446-8622
10.21574/remipe.v9i1
reponame:REMIPE
instname:Faculdade de Tecnologia de Osasco (FATEC)
instacron:FATEC
instname_str Faculdade de Tecnologia de Osasco (FATEC)
instacron_str FATEC
institution FATEC
reponame_str REMIPE
collection REMIPE
repository.name.fl_str_mv REMIPE - Faculdade de Tecnologia de Osasco (FATEC)
repository.mail.fl_str_mv fernando@fernandoasantos.com.br
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