From mass production to Mass Customization: sustaining the leadership in the production of electric engines
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Data de Publicação: | 2009 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Cadernos EBAPE.BR |
Texto Completo: | https://periodicos.fgv.br/cadernosebape/article/view/5130 |
Resumo: | The objective of this paper is to analyze how a market leader works with the production of both standardized and customized motors, trying to identify the elements that corroborate for the development of this last approach. Therefore, the research strategy adopted was a case study. The analysis of the data was accomplished in five phases. The results allowed to verify that the customization process of engines carry out activities in different stages of the value chain, with the predomination of the manufacturing and assembly stages. For this, the following practices associated to six enablers are developed: time-based manufacturing, supply chain, flexibility of the productive system, product project, organizational aspects, and information technology. The conclusion is that, in spite of the apparent incompatibility among the mass production and the mass customization, the adoption of both approaches has been bringing benefits associated to the exchange of information, knowledge and experience among the lines of products. Furthermore, the analysis of the demand for customized products has been subsidizing the decision for the inclusion of the same ones to the lines of standardized products. |
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From mass production to Mass Customization: sustaining the leadership in the production of electric enginesDa produção em massa à customização em massa: sustentando a liderança na fabricação de motores elétricosThe objective of this paper is to analyze how a market leader works with the production of both standardized and customized motors, trying to identify the elements that corroborate for the development of this last approach. Therefore, the research strategy adopted was a case study. The analysis of the data was accomplished in five phases. The results allowed to verify that the customization process of engines carry out activities in different stages of the value chain, with the predomination of the manufacturing and assembly stages. For this, the following practices associated to six enablers are developed: time-based manufacturing, supply chain, flexibility of the productive system, product project, organizational aspects, and information technology. The conclusion is that, in spite of the apparent incompatibility among the mass production and the mass customization, the adoption of both approaches has been bringing benefits associated to the exchange of information, knowledge and experience among the lines of products. Furthermore, the analysis of the demand for customized products has been subsidizing the decision for the inclusion of the same ones to the lines of standardized products.O objetivo deste artigo é analisar como uma empresa líder de mercado lida tanto com a fabricação de motores padronizados quanto customizados, procurando identificar os elementos que corroboram a implementação dessa última abordagem. Nesse sentido, a estratégia de pesquisa foi a de estudo de caso. A análise dos dados foi realizada em cinco fases. Os resultados permitiram constatar que o processo de customização de motores pode se dar em diferentes estágios da cadeia de valor, sobressaindo-se os estágios de fabricação e montagem. Para isso, são desenvolvidas práticas associadas a seis habilitadores: manufatura baseada no tempo, cadeia de suprimentos, flexibilidade do sistema produtivo, projeto do produto, aspectos organizacionais e tecnologia de informação. Conclui-se que, apesar da aparente incompatibilidade entre a produção em massa e a customização em massa, a adoção de ambas as abordagens tem trazido benefícios associados ao intercâmbio de informações, ao conhecimento e à experiência entre as linhas de produtos. Ademais, a análise da demanda por produtos customizados tem subsidiado a decisão para a inclusão dos mesmos às linhas de produtos padronizados.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2009-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/5130Cadernos EBAPE.BR; Vol. 7 No. 4 (2009); 575 a 590Cadernos EBAPE.BR; Vol. 7 Núm. 4 (2009); 575 a 590Cadernos EBAPE.BR; v. 7 n. 4 (2009); 575 a 5901679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/5130/3864Machado, André Gustavo CarvalhoMoraes, Walter Fernando Araújo deinfo:eu-repo/semantics/openAccess2016-10-10T17:20:31Zoai:ojs.periodicos.fgv.br:article/5130Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:30.029115Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true |
dc.title.none.fl_str_mv |
From mass production to Mass Customization: sustaining the leadership in the production of electric engines Da produção em massa à customização em massa: sustentando a liderança na fabricação de motores elétricos |
title |
From mass production to Mass Customization: sustaining the leadership in the production of electric engines |
spellingShingle |
From mass production to Mass Customization: sustaining the leadership in the production of electric engines Machado, André Gustavo Carvalho |
title_short |
From mass production to Mass Customization: sustaining the leadership in the production of electric engines |
title_full |
From mass production to Mass Customization: sustaining the leadership in the production of electric engines |
title_fullStr |
From mass production to Mass Customization: sustaining the leadership in the production of electric engines |
title_full_unstemmed |
From mass production to Mass Customization: sustaining the leadership in the production of electric engines |
title_sort |
From mass production to Mass Customization: sustaining the leadership in the production of electric engines |
author |
Machado, André Gustavo Carvalho |
author_facet |
Machado, André Gustavo Carvalho Moraes, Walter Fernando Araújo de |
author_role |
author |
author2 |
Moraes, Walter Fernando Araújo de |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Machado, André Gustavo Carvalho Moraes, Walter Fernando Araújo de |
description |
The objective of this paper is to analyze how a market leader works with the production of both standardized and customized motors, trying to identify the elements that corroborate for the development of this last approach. Therefore, the research strategy adopted was a case study. The analysis of the data was accomplished in five phases. The results allowed to verify that the customization process of engines carry out activities in different stages of the value chain, with the predomination of the manufacturing and assembly stages. For this, the following practices associated to six enablers are developed: time-based manufacturing, supply chain, flexibility of the productive system, product project, organizational aspects, and information technology. The conclusion is that, in spite of the apparent incompatibility among the mass production and the mass customization, the adoption of both approaches has been bringing benefits associated to the exchange of information, knowledge and experience among the lines of products. Furthermore, the analysis of the demand for customized products has been subsidizing the decision for the inclusion of the same ones to the lines of standardized products. |
publishDate |
2009 |
dc.date.none.fl_str_mv |
2009-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/5130 |
url |
https://periodicos.fgv.br/cadernosebape/article/view/5130 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/5130/3864 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
dc.source.none.fl_str_mv |
Cadernos EBAPE.BR; Vol. 7 No. 4 (2009); 575 a 590 Cadernos EBAPE.BR; Vol. 7 Núm. 4 (2009); 575 a 590 Cadernos EBAPE.BR; v. 7 n. 4 (2009); 575 a 590 1679-3951 reponame:Cadernos EBAPE.BR instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Cadernos EBAPE.BR |
collection |
Cadernos EBAPE.BR |
repository.name.fl_str_mv |
Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
cadernosebape@fgv.br||cadernosebape@fgv.br |
_version_ |
1798943207365541888 |