Um estudo empírico dos antecedentes da preferência do consumidor por canais de varejo
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/18069 |
Resumo: | The objective of this study is to evaluate if characteristics such as the use of mobile devices, a buying orientation, and a channel perception are antecedents in the choice of the channel by the consumer. The analysis of the study was made a proposal of a nomological network that involved different steps of validation. The main findings of the study were: (i) the choice of the channel by the consumer occurs in two dimensions, a showrooming behavior (search the product in physical stores and intention to transact in the digital environment), and webrooming (search the product in digital stores and intention to transact in the digital environment), and (ii) characteristics such as use of mobile devices, buying orientation and channel perception are antecedents to the choice of the channel by the consumer. From the academic point of view, a contribution of the study is a proposal of a nomological network that evaluates in an integrated way the antecedents of the preferences of the channels by the consumer. And from the managerial viewpoint, the study contributes to the presenting the antecedents of a consumer channel choice so that companies must create marketing strategies for better business and financial results. |
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Coelho, Ricardo Limongi FrançaEscolas::EAESPMascarenhas, André OfenhejmBotelho, DelaneGeorge, Rossi BedinelliZambaldi, Felipe2017-03-22T14:44:01Z2017-03-22T14:44:01Z2017-02-22COELHO, Ricardo Limongi França. Um estudo empírico dos antecedentes da preferência do consumidor por canais de varejo. Tese (Doutorado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2017.http://hdl.handle.net/10438/18069The objective of this study is to evaluate if characteristics such as the use of mobile devices, a buying orientation, and a channel perception are antecedents in the choice of the channel by the consumer. The analysis of the study was made a proposal of a nomological network that involved different steps of validation. The main findings of the study were: (i) the choice of the channel by the consumer occurs in two dimensions, a showrooming behavior (search the product in physical stores and intention to transact in the digital environment), and webrooming (search the product in digital stores and intention to transact in the digital environment), and (ii) characteristics such as use of mobile devices, buying orientation and channel perception are antecedents to the choice of the channel by the consumer. From the academic point of view, a contribution of the study is a proposal of a nomological network that evaluates in an integrated way the antecedents of the preferences of the channels by the consumer. And from the managerial viewpoint, the study contributes to the presenting the antecedents of a consumer channel choice so that companies must create marketing strategies for better business and financial results.O objetivo deste estudo é avaliar se características como o uso de dispositivos móveis, a orientação de compra e a percepção de canal são antecedentes na escolha do canal pelo consumidor. A análise do estudo foi feita por meio de uma proposta de uma rede nomológica que envolveu diferentes etapas de validação. Os principais achados do estudo foram: (i) a escolha do canal pelo consumidor possui duas dimensões, um comportamento showrooming (procura do produto em lojas físicas e intenção de transacionar no ambiente digital) e webrooming (procura do produto em lojas virtuais e intenção de transacionar em lojas físicas), e (ii) as características referentes ao uso de dispositivos móveis, orientação de compra e percepção do canal são antecedentes a escolha do canal pelo consumidor. Do ponto de vista acadêmico a contribuição do estudo é a proposta de uma rede nomológica que avalia de maneira integrada os antecedentes da preferência do canal pelo consumidor. E do ponto de vista gerencial, o estudo contribui ao apresentar quais características que antecedem a escolha do canal pelo consumidor para que as empresas possam elaborar estratégias de marketing visando melhores resultados comerciais e financeiros.porConsumer behaviorRetailMultichannelChannel choiceAntecedentsComportamento do consumidorVarejoMulticanalEscolha do canalAntecedentesAdministração de empresasComportamento do consumidorConsumidores - Atitudes - PesquisaCompradores - CondutaComércio varejista - PesquisaUm estudo empírico dos antecedentes da preferência do consumidor por canais de varejoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessTEXTTese_Ricardo_Limongi_F_Coelho_v3.pdf.txtTese_Ricardo_Limongi_F_Coelho_v3.pdf.txtExtracted 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|
dc.title.por.fl_str_mv |
Um estudo empírico dos antecedentes da preferência do consumidor por canais de varejo |
title |
Um estudo empírico dos antecedentes da preferência do consumidor por canais de varejo |
spellingShingle |
Um estudo empírico dos antecedentes da preferência do consumidor por canais de varejo Coelho, Ricardo Limongi França Consumer behavior Retail Multichannel Channel choice Antecedents Comportamento do consumidor Varejo Multicanal Escolha do canal Antecedentes Administração de empresas Comportamento do consumidor Consumidores - Atitudes - Pesquisa Compradores - Conduta Comércio varejista - Pesquisa |
title_short |
Um estudo empírico dos antecedentes da preferência do consumidor por canais de varejo |
title_full |
Um estudo empírico dos antecedentes da preferência do consumidor por canais de varejo |
title_fullStr |
Um estudo empírico dos antecedentes da preferência do consumidor por canais de varejo |
title_full_unstemmed |
Um estudo empírico dos antecedentes da preferência do consumidor por canais de varejo |
title_sort |
Um estudo empírico dos antecedentes da preferência do consumidor por canais de varejo |
author |
Coelho, Ricardo Limongi França |
author_facet |
Coelho, Ricardo Limongi França |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Mascarenhas, André Ofenhejm Botelho, Delane George, Rossi Bedinelli |
dc.contributor.author.fl_str_mv |
Coelho, Ricardo Limongi França |
dc.contributor.advisor1.fl_str_mv |
Zambaldi, Felipe |
contributor_str_mv |
Zambaldi, Felipe |
dc.subject.eng.fl_str_mv |
Consumer behavior Retail Multichannel Channel choice Antecedents |
topic |
Consumer behavior Retail Multichannel Channel choice Antecedents Comportamento do consumidor Varejo Multicanal Escolha do canal Antecedentes Administração de empresas Comportamento do consumidor Consumidores - Atitudes - Pesquisa Compradores - Conduta Comércio varejista - Pesquisa |
dc.subject.por.fl_str_mv |
Comportamento do consumidor Varejo Multicanal Escolha do canal Antecedentes |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Comportamento do consumidor Consumidores - Atitudes - Pesquisa Compradores - Conduta Comércio varejista - Pesquisa |
description |
The objective of this study is to evaluate if characteristics such as the use of mobile devices, a buying orientation, and a channel perception are antecedents in the choice of the channel by the consumer. The analysis of the study was made a proposal of a nomological network that involved different steps of validation. The main findings of the study were: (i) the choice of the channel by the consumer occurs in two dimensions, a showrooming behavior (search the product in physical stores and intention to transact in the digital environment), and webrooming (search the product in digital stores and intention to transact in the digital environment), and (ii) characteristics such as use of mobile devices, buying orientation and channel perception are antecedents to the choice of the channel by the consumer. From the academic point of view, a contribution of the study is a proposal of a nomological network that evaluates in an integrated way the antecedents of the preferences of the channels by the consumer. And from the managerial viewpoint, the study contributes to the presenting the antecedents of a consumer channel choice so that companies must create marketing strategies for better business and financial results. |
publishDate |
2017 |
dc.date.accessioned.fl_str_mv |
2017-03-22T14:44:01Z |
dc.date.available.fl_str_mv |
2017-03-22T14:44:01Z |
dc.date.issued.fl_str_mv |
2017-02-22 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
COELHO, Ricardo Limongi França. Um estudo empírico dos antecedentes da preferência do consumidor por canais de varejo. Tese (Doutorado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2017. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/18069 |
identifier_str_mv |
COELHO, Ricardo Limongi França. Um estudo empírico dos antecedentes da preferência do consumidor por canais de varejo. Tese (Doutorado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2017. |
url |
http://hdl.handle.net/10438/18069 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
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FGV |
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FGV |
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Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/47fe8873-4c41-451b-a8e1-d9b9cb792ca0/download https://repositorio.fgv.br/bitstreams/c7a0b7cf-35ec-4481-b919-05f06c3531ab/download https://repositorio.fgv.br/bitstreams/461cf176-068c-4f86-8896-6bf92f757e90/download https://repositorio.fgv.br/bitstreams/6196f68a-f66f-4bf3-a0ff-37561d571ea6/download |
bitstream.checksum.fl_str_mv |
a77469a95311ca6f54736149fb803aa0 cf6ee719c2d24e2a71f117fae2d095e9 dfb340242cced38a6cca06c627998fa1 f54c1588c98ba4e5aae9f8a8b9d96947 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
_version_ |
1799582783466635264 |