Environmental Management System in Verdegreen Hotel - João Pessoa/PB: A Case Study under the Perspective of Resource-Based View
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Data de Publicação: | 2015 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | RAM. Revista de Administração Mackenzie |
Texto Completo: | https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560 |
Resumo: | The pressure for a new pattern of sustainable development has required of modern organizations the search for competitiveness, but respecting and considering environmental issues. In this sense, a tool that acts in the implementation of structured strategies is the Environmental Management System (EMS), which focuses on improving environmental performance. This improvement, in turn, can generate to the organizations many benefits , among which, obtaining competitive advantages, susceptible of measurement from different perspectives. One of these is the application of VRIO model, reasoned by the Resource-Based View (RBV), which considers that differences between companies occurs due to differences between its internal resources and capabilities. However, although was been found some studies in the literature that evaluate the competitive potential of certain organizations , such assessments are not performed on specific objects, like the SEM’s. Thus, the aim of this study was to evaluate the resources and capabilities (environmental strategies) adopted by the SGA of the Verdegreen Hotel, identifying which of these have the potential to generate competitive advantage. For this, this exploratory-descriptive character study and delineated as field research and case study was used as data collection tools: a literature survey, semi-structured interviews, document research and direct observation. The interpretation of results and consolidation of information were conducted from a qualitative approach, using two techniques of data analysis, namely: content analysis and analysis through VRIO model. The results show that the hotel is quite structured in relation to their EMS, as well as reaching related to improving the management of environmental factors, strengthening the image and gains in competitiveness benefits. On the other hand, the main difficulties for the implementation of the system are related to employees and suppliers. With regard to environmental strategies adopted, of the 25 strategies identified, 10 showed the potential to generate competitive advantage. |
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Environmental Management System in Verdegreen Hotel - João Pessoa/PB: A Case Study under the Perspective of Resource-Based ViewSistema de Gestión Ambiental en Hotel Verdegreen - João Pessoa/PB: Un Estudio de Caso en la Perspectiva del Resource-Based ViewSistema de Gestão Ambiental no Verdegreen Hotel – João Pessoa/PB: Um Estudo de Caso Sob a Perspectiva da Resource-Based ViewEnvironmental Management System. Competitive Advantage. Resource-Based View. VRIO Model. Verdegreen Hotel.Sistema de Gestión Ambiental. Ventaja Competitiva. Resource-Based View. Modelo VRIO. Verdegreen Hotel.Sistema de Gestão Ambiental. Vantagem Competitiva. Resource-Based View. Modelo VRIO. Verdegreen Hotel.The pressure for a new pattern of sustainable development has required of modern organizations the search for competitiveness, but respecting and considering environmental issues. In this sense, a tool that acts in the implementation of structured strategies is the Environmental Management System (EMS), which focuses on improving environmental performance. This improvement, in turn, can generate to the organizations many benefits , among which, obtaining competitive advantages, susceptible of measurement from different perspectives. One of these is the application of VRIO model, reasoned by the Resource-Based View (RBV), which considers that differences between companies occurs due to differences between its internal resources and capabilities. However, although was been found some studies in the literature that evaluate the competitive potential of certain organizations , such assessments are not performed on specific objects, like the SEM’s. Thus, the aim of this study was to evaluate the resources and capabilities (environmental strategies) adopted by the SGA of the Verdegreen Hotel, identifying which of these have the potential to generate competitive advantage. For this, this exploratory-descriptive character study and delineated as field research and case study was used as data collection tools: a literature survey, semi-structured interviews, document research and direct observation. The interpretation of results and consolidation of information were conducted from a qualitative approach, using two techniques of data analysis, namely: content analysis and analysis through VRIO model. The results show that the hotel is quite structured in relation to their EMS, as well as reaching related to improving the management of environmental factors, strengthening the image and gains in competitiveness benefits. On the other hand, the main difficulties for the implementation of the system are related to employees and suppliers. With regard to environmental strategies adopted, of the 25 strategies identified, 10 showed the potential to generate competitive advantage.La presión para um nuevo modelo de desarrollo sostenible se há requerido de las organizaciones modernas la búsqueda de la competitividade, pero respetando y teniendo em cuenta las cuestiones ambientales. En este sentido, una herramienta que trabaja en la implementación de estrategias estructurado es el Sistema de Gestión Ambiental (SGA), que se centra en mejorar el desempeño ambiental. Esta mejora, a su vez, puede proporcionar a las organizaciones con muchos beneficios, entre ellos, la obtención de ventajas competitivas, capaces de medición desde diferentes perspectivas. Uno de ellos es la aplicación del modelo VRIO, basada en el Resource-Based View, que considera las diferencias entre las empresas debido a las diferencias entre sus recursos y capacidades internas. Sin embargo, aunque algunos estudios han encontrado en la literatura que evalúan el potencial competitivo de ciertas organizaciones, tales evaluaciones no han sido aplicadas a objetos específicos, como el de la SGA. Por lo tanto, el objetivo de este estudio fue evaluar los recursos y capacidades (estrategias ambientales) adoptadas por el SGA Verdegreen Hotel, identificar cuáles de ellas tienen el potencial de generar una ventaja competitiva. Por lo tanto, este estudio de caso de carácter exploratorio y descriptivo utilizado como herramientas de recolección de datos: una revisión de la literatura, entrevistas semi-estructuradas, la investigación de documentos y observación directa. La interpretación de los resultados y la consolidación de la información fueron tomadas desde un enfoque cualitativo, utilizando dos técnicas de análisis de datos, a saber: análisis de contenido y análisis de lo modelo VRIO. Los resultados muestran que el hotel está muy estructurado en relación con su ccsme, así como alcanzar en relación con la mejora de la gestión de los factores ambientales, el fortalecimiento de la imagen y las ganancias en beneficios de competitividad. Por otro lado, las principales dificultades para la aplicación del sistema están relacionados con los empleados y proveedores. En lo que respecta a las estrategias ambientales adoptadas, las estrategias identificadas 25, 10 tenían el potencial de generar una ventaja competitiva.A pressão por um novo padrão de desenvolvimento sustentável passou a exigir das organizações modernas a busca da competitividade, mas respeitando e considerando as questões ambientais. Neste sentido, uma ferramenta que atua na implantação de estratégias estruturadas é o Sistema de Gestão Ambiental (SGA), que tem como foco a melhoria do desempenho ambiental. Esta melhoria, por sua vez, pode proporcionar às organizações diversos benefícios, dentre os quais, a obtenção de vantagens competitivas, passíveis de mensuração a partir de diferentes perspectivas. Uma dessas é a aplicação do modelo VRIO, fundamentado pela Resource-Based View (RBV), que considera que a heterogeneidade entre as empresas decorre de diferenças entre os seus recursos internos e capacidades. Contudo, apesar de serem encontrados na literatura alguns estudos que avaliam o potencial competitivo de determinadas organizações, essas avaliações não têm sido realizadas em objetos específicos, a exemplo dos SGA’s. Deste modo, o objetivo deste estudo foi avaliar os recursos e capacidades (estratégias ambientais) do SGA adotado pelo Verdegreen Hotel, identificando quais destes possuem potencial de gerar vantagem competitiva. Para tanto, este estudo de caso de caráter exploratório-descritivo utilizou como ferramentas de coleta de dados: a pesquisa bibliográfica, a entrevista semiestruturada, a pesquisa documental e a observação direta. A interpretação dos resultados e a consolidação das informações foram realizadas a partir de uma abordagem qualitativa, utilizando duas técnicas de análise de dados, quais sejam: análise de conteúdo e análise por meio do modelo VRIO. Os resultados encontrados mostram que o hotel está bastante estruturado em relação ao seu SGA, assim como alcançou benefícios relacionados à melhoria da gestão dos fatores ambientais, ao fortalecimento da imagem e ganhos em competitividade. Por outro lado, as principais dificuldades para a implantação do sistema estão relacionadas aos colaboradores e fornecedores. No que se refere às estratégias ambientais adotadas, das 25 estratégias identificadas, 10 apresentaram potencial de gerar vantagem competitiva.Editora Mackenzie2015-11-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/saveapplication/x-zipapplication/x-zipapplication/x-zipapplication/x-zipapplication/x-zipapplication/x-zipapplication/x-ziphttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560Revista de Administração Mackenzie; Vol. 16 No. 5 (2015)Revista de Administração Mackenzie; Vol. 16 Núm. 5 (2015)Revista de Administração Mackenzie (Mackenzie Management Review); v. 16 n. 5 (2015)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/5509https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9302https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9303https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9304https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9305https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9306https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9307https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9308Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessSalgado, Camila Cristina RodriguesColombo, Ciliana Regina2015-11-03T20:32:48Zoai:ojs.editorarevistas.mackenzie.br:article/7560Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:01:02.039189RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false |
dc.title.none.fl_str_mv |
Environmental Management System in Verdegreen Hotel - João Pessoa/PB: A Case Study under the Perspective of Resource-Based View Sistema de Gestión Ambiental en Hotel Verdegreen - João Pessoa/PB: Un Estudio de Caso en la Perspectiva del Resource-Based View Sistema de Gestão Ambiental no Verdegreen Hotel – João Pessoa/PB: Um Estudo de Caso Sob a Perspectiva da Resource-Based View |
title |
Environmental Management System in Verdegreen Hotel - João Pessoa/PB: A Case Study under the Perspective of Resource-Based View |
spellingShingle |
Environmental Management System in Verdegreen Hotel - João Pessoa/PB: A Case Study under the Perspective of Resource-Based View Salgado, Camila Cristina Rodrigues Environmental Management System. Competitive Advantage. Resource-Based View. VRIO Model. Verdegreen Hotel. Sistema de Gestión Ambiental. Ventaja Competitiva. Resource-Based View. Modelo VRIO. Verdegreen Hotel. Sistema de Gestão Ambiental. Vantagem Competitiva. Resource-Based View. Modelo VRIO. Verdegreen Hotel. |
title_short |
Environmental Management System in Verdegreen Hotel - João Pessoa/PB: A Case Study under the Perspective of Resource-Based View |
title_full |
Environmental Management System in Verdegreen Hotel - João Pessoa/PB: A Case Study under the Perspective of Resource-Based View |
title_fullStr |
Environmental Management System in Verdegreen Hotel - João Pessoa/PB: A Case Study under the Perspective of Resource-Based View |
title_full_unstemmed |
Environmental Management System in Verdegreen Hotel - João Pessoa/PB: A Case Study under the Perspective of Resource-Based View |
title_sort |
Environmental Management System in Verdegreen Hotel - João Pessoa/PB: A Case Study under the Perspective of Resource-Based View |
author |
Salgado, Camila Cristina Rodrigues |
author_facet |
Salgado, Camila Cristina Rodrigues Colombo, Ciliana Regina |
author_role |
author |
author2 |
Colombo, Ciliana Regina |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Salgado, Camila Cristina Rodrigues Colombo, Ciliana Regina |
dc.subject.por.fl_str_mv |
Environmental Management System. Competitive Advantage. Resource-Based View. VRIO Model. Verdegreen Hotel. Sistema de Gestión Ambiental. Ventaja Competitiva. Resource-Based View. Modelo VRIO. Verdegreen Hotel. Sistema de Gestão Ambiental. Vantagem Competitiva. Resource-Based View. Modelo VRIO. Verdegreen Hotel. |
topic |
Environmental Management System. Competitive Advantage. Resource-Based View. VRIO Model. Verdegreen Hotel. Sistema de Gestión Ambiental. Ventaja Competitiva. Resource-Based View. Modelo VRIO. Verdegreen Hotel. Sistema de Gestão Ambiental. Vantagem Competitiva. Resource-Based View. Modelo VRIO. Verdegreen Hotel. |
description |
The pressure for a new pattern of sustainable development has required of modern organizations the search for competitiveness, but respecting and considering environmental issues. In this sense, a tool that acts in the implementation of structured strategies is the Environmental Management System (EMS), which focuses on improving environmental performance. This improvement, in turn, can generate to the organizations many benefits , among which, obtaining competitive advantages, susceptible of measurement from different perspectives. One of these is the application of VRIO model, reasoned by the Resource-Based View (RBV), which considers that differences between companies occurs due to differences between its internal resources and capabilities. However, although was been found some studies in the literature that evaluate the competitive potential of certain organizations , such assessments are not performed on specific objects, like the SEM’s. Thus, the aim of this study was to evaluate the resources and capabilities (environmental strategies) adopted by the SGA of the Verdegreen Hotel, identifying which of these have the potential to generate competitive advantage. For this, this exploratory-descriptive character study and delineated as field research and case study was used as data collection tools: a literature survey, semi-structured interviews, document research and direct observation. The interpretation of results and consolidation of information were conducted from a qualitative approach, using two techniques of data analysis, namely: content analysis and analysis through VRIO model. The results show that the hotel is quite structured in relation to their EMS, as well as reaching related to improving the management of environmental factors, strengthening the image and gains in competitiveness benefits. On the other hand, the main difficulties for the implementation of the system are related to employees and suppliers. With regard to environmental strategies adopted, of the 25 strategies identified, 10 showed the potential to generate competitive advantage. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-11-03 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560 |
url |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/5509 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9302 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9303 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9304 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9305 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9306 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9307 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/7560/9308 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie |
eu_rights_str_mv |
openAccess |
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application/save application/x-zip application/x-zip application/x-zip application/x-zip application/x-zip application/x-zip application/x-zip |
dc.publisher.none.fl_str_mv |
Editora Mackenzie |
publisher.none.fl_str_mv |
Editora Mackenzie |
dc.source.none.fl_str_mv |
Revista de Administração Mackenzie; Vol. 16 No. 5 (2015) Revista de Administração Mackenzie; Vol. 16 Núm. 5 (2015) Revista de Administração Mackenzie (Mackenzie Management Review); v. 16 n. 5 (2015) 1678-6971 1518-6776 reponame:RAM. Revista de Administração Mackenzie instname:Universidade Presbiteriana Mackenzie (MACKENZIE) instacron:MACKENZIE |
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Universidade Presbiteriana Mackenzie (MACKENZIE) |
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MACKENZIE |
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MACKENZIE |
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RAM. Revista de Administração Mackenzie |
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RAM. Revista de Administração Mackenzie |
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RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE) |
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revista.adm@mackenzie.br |
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