Brand love relationship: a true love or a missing story?

Detalhes bibliográficos
Autor(a) principal: Ferreira, E. S.
Data de Publicação: 2016
Outros Autores: Loureiro, S. M. C.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/12857
Resumo: This paper looks into the function of human style relationship facets when applied to brands through a brand love relationship. Methodologically, this investigation defined two groups of respondents (from a questionnaire applied to 224 respondents): those who self-reported a brand love relationship and those who did not. These groups were compared through a Likert questionnaire in order to find evidence of key human relationship facets that run along a brand love relationship, such as the self-ideal and positive psychology. Although, we did not find significant effects of the three key variables, the descriptive statistics showed higher averages where expected.
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spelling Brand love relationship: a true love or a missing story?Brand loveEmotional commitmentPositive psychologyRelationshipSelf-ideal conceptThis paper looks into the function of human style relationship facets when applied to brands through a brand love relationship. Methodologically, this investigation defined two groups of respondents (from a questionnaire applied to 224 respondents): those who self-reported a brand love relationship and those who did not. These groups were compared through a Likert questionnaire in order to find evidence of key human relationship facets that run along a brand love relationship, such as the self-ideal and positive psychology. Although, we did not find significant effects of the three key variables, the descriptive statistics showed higher averages where expected.Universidade Lusófona2017-04-10T09:43:40Z2016-01-01T00:00:00Z20162019-04-17T12:22:20Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/12857eng2183-5845Ferreira, E. S.Loureiro, S. M. C.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:49:48Zoai:repositorio.iscte-iul.pt:10071/12857Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:24:30.484335Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Brand love relationship: a true love or a missing story?
title Brand love relationship: a true love or a missing story?
spellingShingle Brand love relationship: a true love or a missing story?
Ferreira, E. S.
Brand love
Emotional commitment
Positive psychology
Relationship
Self-ideal concept
title_short Brand love relationship: a true love or a missing story?
title_full Brand love relationship: a true love or a missing story?
title_fullStr Brand love relationship: a true love or a missing story?
title_full_unstemmed Brand love relationship: a true love or a missing story?
title_sort Brand love relationship: a true love or a missing story?
author Ferreira, E. S.
author_facet Ferreira, E. S.
Loureiro, S. M. C.
author_role author
author2 Loureiro, S. M. C.
author2_role author
dc.contributor.author.fl_str_mv Ferreira, E. S.
Loureiro, S. M. C.
dc.subject.por.fl_str_mv Brand love
Emotional commitment
Positive psychology
Relationship
Self-ideal concept
topic Brand love
Emotional commitment
Positive psychology
Relationship
Self-ideal concept
description This paper looks into the function of human style relationship facets when applied to brands through a brand love relationship. Methodologically, this investigation defined two groups of respondents (from a questionnaire applied to 224 respondents): those who self-reported a brand love relationship and those who did not. These groups were compared through a Likert questionnaire in order to find evidence of key human relationship facets that run along a brand love relationship, such as the self-ideal and positive psychology. Although, we did not find significant effects of the three key variables, the descriptive statistics showed higher averages where expected.
publishDate 2016
dc.date.none.fl_str_mv 2016-01-01T00:00:00Z
2016
2017-04-10T09:43:40Z
2019-04-17T12:22:20Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/12857
url http://hdl.handle.net/10071/12857
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2183-5845
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Lusófona
publisher.none.fl_str_mv Universidade Lusófona
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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