Music Streaming Services: Understanding the drivers of customer purchase and intention to recommend these services

Bibliographic Details
Main Author: Barata, Mariana Lopes
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Download full: http://hdl.handle.net/10362/123232
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Information Analysis and Management
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spelling Music Streaming Services: Understanding the drivers of customer purchase and intention to recommend these servicesMusic streaming servicesMusic industryAdoption modelsUTAUT2PremiumDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Information Analysis and ManagementThe music industry has undergone strong changes in relation to its production, distribution and consumption habits, due to the exponential development of new technologies, namely streaming platforms. The fact that sales from physical copies continue to decline significantly made it mandatory for this industry to reinvent itself by introducing music streaming services as a key part of the development of its business. This study aims to understand the factors that influence the consumption of music through streaming platforms studying, particularly, the intention to purchase a paid version of a music streaming service and to recommend it. Therefore, an extension of the UTAUT2 model (version of the Unified Theory of Acceptance and Use of Technology, applied to the consumer side) was created. An online survey was used to collect data from 324 music streaming services users and the framework was tested using structural equation modelling (SEM). It also included in-depth semi-structured interviews in order to draw conclusions about the profile of the new music consumer. Our findings verify that habit, performance expectancy and price value play the most important role in influencing the intention to use a paid music streaming service. The intention to recommend these services was also confirmed. With this analysis, centred in UTAUT2 theory, we contribute with new insights about music streaming services consumer behaviour, providing several theoretical and practical implications to music streaming services providers.Coelho, Pedro Miguel Pereira SimõesRUNBarata, Mariana Lopes2021-08-27T14:16:15Z2021-07-222021-07-22T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123232TID:202758419enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:38Zoai:run.unl.pt:10362/123232Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:59.647396Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Music Streaming Services: Understanding the drivers of customer purchase and intention to recommend these services
title Music Streaming Services: Understanding the drivers of customer purchase and intention to recommend these services
spellingShingle Music Streaming Services: Understanding the drivers of customer purchase and intention to recommend these services
Barata, Mariana Lopes
Music streaming services
Music industry
Adoption models
UTAUT2
Premium
title_short Music Streaming Services: Understanding the drivers of customer purchase and intention to recommend these services
title_full Music Streaming Services: Understanding the drivers of customer purchase and intention to recommend these services
title_fullStr Music Streaming Services: Understanding the drivers of customer purchase and intention to recommend these services
title_full_unstemmed Music Streaming Services: Understanding the drivers of customer purchase and intention to recommend these services
title_sort Music Streaming Services: Understanding the drivers of customer purchase and intention to recommend these services
author Barata, Mariana Lopes
author_facet Barata, Mariana Lopes
author_role author
dc.contributor.none.fl_str_mv Coelho, Pedro Miguel Pereira Simões
RUN
dc.contributor.author.fl_str_mv Barata, Mariana Lopes
dc.subject.por.fl_str_mv Music streaming services
Music industry
Adoption models
UTAUT2
Premium
topic Music streaming services
Music industry
Adoption models
UTAUT2
Premium
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Information Analysis and Management
publishDate 2021
dc.date.none.fl_str_mv 2021-08-27T14:16:15Z
2021-07-22
2021-07-22T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123232
TID:202758419
url http://hdl.handle.net/10362/123232
identifier_str_mv TID:202758419
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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