Music streaming services: understanding the drivers of customer purchase and intention to recommend
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Data de Publicação: | 2021 |
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Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/125970 |
Resumo: | Barata, M. L., & Coelho, P. S. (2021). Music streaming services: understanding the drivers of customer purchase and intention to recommend. Heliyon, 7(8). https://doi.org/10.1016/j.heliyon.2021.e07783 |
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Music streaming services: understanding the drivers of customer purchase and intention to recommendAdoptionCustomer purchaseIntention to recommendSEMMusic streaming servicesGeneralSDG 12 - Responsible Consumption and ProductionBarata, M. L., & Coelho, P. S. (2021). Music streaming services: understanding the drivers of customer purchase and intention to recommend. Heliyon, 7(8). https://doi.org/10.1016/j.heliyon.2021.e07783The music industry has undergone tremendous changes in relation to its production, distribution, and consumption habits due to the exponential development of new technologies, namely streaming platforms. The fact that sales of physical copies continue to decline significantly made it mandatory for this industry to reinvent itself by introducing music streaming services as a key part of its business development. This study aims to understand the factors that influence music consumption through streaming platforms, particularly studying the intention to adopt premium (paid) versions of a music streaming service and recommend them. An extension of the UTAUT2 model (version of the Unified Theory of Acceptance and Use of Technology, applied to the consumer side) was created. Based on data collected from 324 music streaming services users, the framework of this study was tested using structural equation modelling (SEM). Research also included in-depth semi-structured interviews in order to generate a more profound knowledge about the profile, behaviours and motivations of the new music consumer. Our findings confirm that habit, performance expectancy and price value play the most important role in influencing the intention to use a paid music streaming service. Simultaneously, new dimensions such as personalisation, attitude towards piracy and perceived freemium-premium fit arise as having an additional relevant role in adopting this type of service. The research contributes insights into music streaming services consumer behaviour, providing several theoretical and practical implications to music streaming services providers.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNBarata, Mariana LopesCoelho, Pedro Simoes2021-10-12T04:53:04Z2021-08-012021-08-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article17application/octet-streamapplication/pdfhttp://hdl.handle.net/10362/125970eng2405-8440PURE: 34207148https://doi.org/10.1016/j.heliyon.2021.e07783info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-10T16:03:05ZPortal AgregadorONG |
dc.title.none.fl_str_mv |
Music streaming services: understanding the drivers of customer purchase and intention to recommend |
title |
Music streaming services: understanding the drivers of customer purchase and intention to recommend |
spellingShingle |
Music streaming services: understanding the drivers of customer purchase and intention to recommend Barata, Mariana Lopes Adoption Customer purchase Intention to recommend SEM Music streaming services General SDG 12 - Responsible Consumption and Production |
title_short |
Music streaming services: understanding the drivers of customer purchase and intention to recommend |
title_full |
Music streaming services: understanding the drivers of customer purchase and intention to recommend |
title_fullStr |
Music streaming services: understanding the drivers of customer purchase and intention to recommend |
title_full_unstemmed |
Music streaming services: understanding the drivers of customer purchase and intention to recommend |
title_sort |
Music streaming services: understanding the drivers of customer purchase and intention to recommend |
author |
Barata, Mariana Lopes |
author_facet |
Barata, Mariana Lopes Coelho, Pedro Simoes |
author_role |
author |
author2 |
Coelho, Pedro Simoes |
author2_role |
author |
dc.contributor.none.fl_str_mv |
NOVA Information Management School (NOVA IMS) Information Management Research Center (MagIC) - NOVA Information Management School RUN |
dc.contributor.author.fl_str_mv |
Barata, Mariana Lopes Coelho, Pedro Simoes |
dc.subject.por.fl_str_mv |
Adoption Customer purchase Intention to recommend SEM Music streaming services General SDG 12 - Responsible Consumption and Production |
topic |
Adoption Customer purchase Intention to recommend SEM Music streaming services General SDG 12 - Responsible Consumption and Production |
description |
Barata, M. L., & Coelho, P. S. (2021). Music streaming services: understanding the drivers of customer purchase and intention to recommend. Heliyon, 7(8). https://doi.org/10.1016/j.heliyon.2021.e07783 |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-10-12T04:53:04Z 2021-08-01 2021-08-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/125970 |
url |
http://hdl.handle.net/10362/125970 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2405-8440 PURE: 34207148 https://doi.org/10.1016/j.heliyon.2021.e07783 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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17 application/octet-stream application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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1777303048180203520 |