Choosing a university in Portugal: a conceptual model
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://ciencia.iscte-iul.pt/public/pub/id/23351 http://hdl.handle.net/10071/9364 |
Resumo: | This study, based on the scientific domains of consumer Behavior (decision-making process) and Brand Reputation perception, aims to check if Tourism is the key influencer or only a part of the set of components in the choice of a university in Portugal. The marketing mix (4 Ps) was the strategy chosen for the construction of the model and the parametric tests and the Logit Model are the statistical approaches suggested in this study. The limitations lie in the scarce literature on the subject and difficulty to access Academic Tourism data in Portugal and its economic representativeness. This knowledge will define the real factors involving choosing a university abroad and complete the literature with a Portuguese experience. The practical result is to present a strategic marketing guide for companies aiming at working with academic tourism, a booming segment in recent years. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Choosing a university in Portugal: a conceptual modelUniversityMarketing mixForeign studentTourismThis study, based on the scientific domains of consumer Behavior (decision-making process) and Brand Reputation perception, aims to check if Tourism is the key influencer or only a part of the set of components in the choice of a university in Portugal. The marketing mix (4 Ps) was the strategy chosen for the construction of the model and the parametric tests and the Logit Model are the statistical approaches suggested in this study. The limitations lie in the scarce literature on the subject and difficulty to access Academic Tourism data in Portugal and its economic representativeness. This knowledge will define the real factors involving choosing a university abroad and complete the literature with a Portuguese experience. The practical result is to present a strategic marketing guide for companies aiming at working with academic tourism, a booming segment in recent years.Universidade Lusíada de Vila Nova de Famalicão2015-07-20T15:44:47Z2013-01-01T00:00:00Z20132015-07-20T15:43:45Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/public/pub/id/23351http://hdl.handle.net/10071/9364eng1647-578XQueijo, E.Silva, R.Laureano, R. M. S.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:35:21Zoai:repositorio.iscte-iul.pt:10071/9364Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:15:59.853770Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Choosing a university in Portugal: a conceptual model |
title |
Choosing a university in Portugal: a conceptual model |
spellingShingle |
Choosing a university in Portugal: a conceptual model Queijo, E. University Marketing mix Foreign student Tourism |
title_short |
Choosing a university in Portugal: a conceptual model |
title_full |
Choosing a university in Portugal: a conceptual model |
title_fullStr |
Choosing a university in Portugal: a conceptual model |
title_full_unstemmed |
Choosing a university in Portugal: a conceptual model |
title_sort |
Choosing a university in Portugal: a conceptual model |
author |
Queijo, E. |
author_facet |
Queijo, E. Silva, R. Laureano, R. M. S. |
author_role |
author |
author2 |
Silva, R. Laureano, R. M. S. |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Queijo, E. Silva, R. Laureano, R. M. S. |
dc.subject.por.fl_str_mv |
University Marketing mix Foreign student Tourism |
topic |
University Marketing mix Foreign student Tourism |
description |
This study, based on the scientific domains of consumer Behavior (decision-making process) and Brand Reputation perception, aims to check if Tourism is the key influencer or only a part of the set of components in the choice of a university in Portugal. The marketing mix (4 Ps) was the strategy chosen for the construction of the model and the parametric tests and the Logit Model are the statistical approaches suggested in this study. The limitations lie in the scarce literature on the subject and difficulty to access Academic Tourism data in Portugal and its economic representativeness. This knowledge will define the real factors involving choosing a university abroad and complete the literature with a Portuguese experience. The practical result is to present a strategic marketing guide for companies aiming at working with academic tourism, a booming segment in recent years. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01-01T00:00:00Z 2013 2015-07-20T15:44:47Z 2015-07-20T15:43:45Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ciencia.iscte-iul.pt/public/pub/id/23351 http://hdl.handle.net/10071/9364 |
url |
https://ciencia.iscte-iul.pt/public/pub/id/23351 http://hdl.handle.net/10071/9364 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1647-578X |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Lusíada de Vila Nova de Famalicão |
publisher.none.fl_str_mv |
Universidade Lusíada de Vila Nova de Famalicão |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799134718022647808 |