Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal

Detalhes bibliográficos
Autor(a) principal: Martins, Nuno
Data de Publicação: 2021
Outros Autores: Dominique-Ferreira, Sérgio, Pinheiro, Carla
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/11110/2084
Resumo: Contemporary architecture has an increasing importance in tourism. The marketing implications of digital or mobile content in this niche tourism space has not been previously studied. With this project we aim to build a mobile app to cater to this market and show that it can positively impact tourism in Portugal. A two-step multidimensional approach was applied to achieve this goal. The first step was based on benchmarking, as well as interviews with two architects. The second step was based on visual identity factors, prototyping, and usability tests. We found that it was possible to develop an intuitive app that positively adjusted to the needs and preferences of future users. Improvements to the platform should include new metrics, blog links, and augmented reality.
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spelling Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in PortugalCultural tourismdigital designdigital marketingmobile app designsustainabilityContemporary architecture has an increasing importance in tourism. The marketing implications of digital or mobile content in this niche tourism space has not been previously studied. With this project we aim to build a mobile app to cater to this market and show that it can positively impact tourism in Portugal. A two-step multidimensional approach was applied to achieve this goal. The first step was based on benchmarking, as well as interviews with two architects. The second step was based on visual identity factors, prototyping, and usability tests. We found that it was possible to develop an intuitive app that positively adjusted to the needs and preferences of future users. Improvements to the platform should include new metrics, blog links, and augmented reality.This work is funded by National Funds through the Foundation for Science and Technology (FCT) under the project UIDB/04057/2020.This work is funded by National Funds through the Foundation for Science and Technology (FCT) under the project UIDB/04752/2020.Journal of Global Scholars of Marketing Science2021-02-16T11:46:47Z2021-02-10T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/11110/2084oai:ciencipca.ipca.pt:11110/2084enghttps://doi.org/10.1080/21639159.2020.1808853http://hdl.handle.net/11110/2084metadata only accessinfo:eu-repo/semantics/openAccessMartins, NunoDominique-Ferreira, SérgioPinheiro, Carlareponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T12:53:23Zoai:ciencipca.ipca.pt:11110/2084Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:02:21.124718Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal
title Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal
spellingShingle Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal
Martins, Nuno
Cultural tourism
digital design
digital marketing
mobile app design
sustainability
title_short Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal
title_full Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal
title_fullStr Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal
title_full_unstemmed Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal
title_sort Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal
author Martins, Nuno
author_facet Martins, Nuno
Dominique-Ferreira, Sérgio
Pinheiro, Carla
author_role author
author2 Dominique-Ferreira, Sérgio
Pinheiro, Carla
author2_role author
author
dc.contributor.author.fl_str_mv Martins, Nuno
Dominique-Ferreira, Sérgio
Pinheiro, Carla
dc.subject.por.fl_str_mv Cultural tourism
digital design
digital marketing
mobile app design
sustainability
topic Cultural tourism
digital design
digital marketing
mobile app design
sustainability
description Contemporary architecture has an increasing importance in tourism. The marketing implications of digital or mobile content in this niche tourism space has not been previously studied. With this project we aim to build a mobile app to cater to this market and show that it can positively impact tourism in Portugal. A two-step multidimensional approach was applied to achieve this goal. The first step was based on benchmarking, as well as interviews with two architects. The second step was based on visual identity factors, prototyping, and usability tests. We found that it was possible to develop an intuitive app that positively adjusted to the needs and preferences of future users. Improvements to the platform should include new metrics, blog links, and augmented reality.
publishDate 2021
dc.date.none.fl_str_mv 2021-02-16T11:46:47Z
2021-02-10T00:00:00Z
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/11110/2084
oai:ciencipca.ipca.pt:11110/2084
url http://hdl.handle.net/11110/2084
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dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://doi.org/10.1080/21639159.2020.1808853
http://hdl.handle.net/11110/2084
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dc.publisher.none.fl_str_mv Journal of Global Scholars of Marketing Science
publisher.none.fl_str_mv Journal of Global Scholars of Marketing Science
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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