Efficient advertising strategies for the fragrance market

Detalhes bibliográficos
Autor(a) principal: Correia, Francisco
Data de Publicação: 2008
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9504
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Efficient advertising strategies for the fragrance marketAdvertisingFragranceA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsFragrances are not just a segmented market. It has become diverse market, providing consumers a variety of multi-dimensional experiences. From customized fragrances to celebrity endorsed perfumes, the possibilities in this lucrative industry are endless. As referred by Bized.co.uk: Most of the fragrance houses have been in existence for many years. Moreover, in order to develop their name and the brand image that is associated with it takes many years of investment and careful brand positioning and promotion. This highlights the importance of marketing communication for this market. Actually, “it is usual these days for the bottle, the name, and the advertising campaign of a new scent to be developed well in advance of the fragrance itself (...). It is the siren-song of advertising that leads us to the counter” [1].NSBE - UNLSilveira, Catherine daRUNCorreia, Francisco2013-05-08T12:57:31Z2008-062008-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9504enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:37Zoai:run.unl.pt:10362/9504Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:52.311278Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Efficient advertising strategies for the fragrance market
title Efficient advertising strategies for the fragrance market
spellingShingle Efficient advertising strategies for the fragrance market
Correia, Francisco
Advertising
Fragrance
title_short Efficient advertising strategies for the fragrance market
title_full Efficient advertising strategies for the fragrance market
title_fullStr Efficient advertising strategies for the fragrance market
title_full_unstemmed Efficient advertising strategies for the fragrance market
title_sort Efficient advertising strategies for the fragrance market
author Correia, Francisco
author_facet Correia, Francisco
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Correia, Francisco
dc.subject.por.fl_str_mv Advertising
Fragrance
topic Advertising
Fragrance
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2008
dc.date.none.fl_str_mv 2008-06
2008-06-01T00:00:00Z
2013-05-08T12:57:31Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9504
url http://hdl.handle.net/10362/9504
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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