Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can

Detalhes bibliográficos
Autor(a) principal: Esteves, Rosa Branca
Data de Publicação: 2021
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/1822/73554
Resumo: WP 08/2021
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spelling Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it canWP 08/2021This paper aims to understand under what market conditions, can competing symmetric firms employ personalized pricing as a winning strategy. A key departure of our paper from the literature is that we introduce customer heterogeneity in demand. If firms´ data discloses only vertical information (demand heterogeneity), firms can only employ group pricing. This is always a winning strategy. When data discloses horizontal information (consumer preferences) and vertical information, perfect personalized pricing (PPP) becomes feasible. If data only discloses horizontal information, fi rms can only employ imperfect personalized pricing (IPP). By comparing uniform pricing (UP) with personalized pricing, we show that if the share of high demand customers in the market is greater than the share of low demand consumers, firms are always better off with no discrimination. More importantly, we show that if heterogeneity in purchase quantity is sufficiently high, then personalized pricing can be a winning strategy for all symmetric practice firms. If heterogeneity in consumer value is high and the share of high demand consumers is sufficiently low, in comparison to UP, both firms are better off under IPP. For an intermediate share of high demand consumers, firms can get higher profits under PPP than under UP and IPP.Fundação para a Ciência e Tecnologia (FCT)Universidade do Minho. Núcleo de Investigação em Políticas Económicas (NIPE)Universidade do MinhoEsteves, Rosa Branca20212021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/1822/73554enghttps://nipe.eeg.uminho.pt/publicacoes-nipe/#documentos-de-trabalhoinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-21T12:34:22ZPortal AgregadorONG
dc.title.none.fl_str_mv Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can
title Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can
spellingShingle Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can
Esteves, Rosa Branca
title_short Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can
title_full Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can
title_fullStr Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can
title_full_unstemmed Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can
title_sort Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can
author Esteves, Rosa Branca
author_facet Esteves, Rosa Branca
author_role author
dc.contributor.none.fl_str_mv Universidade do Minho
dc.contributor.author.fl_str_mv Esteves, Rosa Branca
description WP 08/2021
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/1822/73554
url http://hdl.handle.net/1822/73554
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://nipe.eeg.uminho.pt/publicacoes-nipe/#documentos-de-trabalho
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Minho. Núcleo de Investigação em Políticas Económicas (NIPE)
publisher.none.fl_str_mv Universidade do Minho. Núcleo de Investigação em Políticas Económicas (NIPE)
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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