Artificial Intelligence and Its Ethical Implications for Marketing

Detalhes bibliográficos
Autor(a) principal: Goncalves, Ana Rita
Data de Publicação: 2023
Outros Autores: Pinto, Diego Costa, Rita, Paulo, Pires, Tamara
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/149490
Resumo: Goncalves, A. R., Pinto, D. C., Rita, P., & Pires, T. (2023). Artificial Intelligence and Its Ethical Implications for Marketing. Emerging Science Journal, 7(2), 313-327. https://doi.org/10.28991/ESJ-2023-07-02-01 --- Funding: This paper received support from the Management of Information Research Center (MagIC), project UIDB/04152/2020, and from the Foundation for Science and Technology (FCT Portugal), project DSAIPA/DS/0113/2019.
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spelling Artificial Intelligence and Its Ethical Implications for MarketingArtificial IntelligenceRiskTrustAttitudeEthical ConcernsSocial NormsGeneralGoncalves, A. R., Pinto, D. C., Rita, P., & Pires, T. (2023). Artificial Intelligence and Its Ethical Implications for Marketing. Emerging Science Journal, 7(2), 313-327. https://doi.org/10.28991/ESJ-2023-07-02-01 --- Funding: This paper received support from the Management of Information Research Center (MagIC), project UIDB/04152/2020, and from the Foundation for Science and Technology (FCT Portugal), project DSAIPA/DS/0113/2019.Despite the recent developments in AI, ethical questions arise when consumers contemplate how their data is being treated. This paper develops a conceptual model building on the theory of acceptance, risk, trust, and attitudes towards AI to understand the drivers that lead consumers to accept AI, considering consumers' ethical concerns. The model was empirically tested with 200 consumers of AI marketing services. The findings reveal that perceived risk significantly impacts attitudes toward AI, ethical concerns, and perceived trust and suggest a significant association between perceived risk, ethical concerns, and social norms. This research provides important theoretical and managerial implications for the ethical aspects of AI in marketing by highlighting the ethical and moral questions surrounding AI's acceptance.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNGoncalves, Ana RitaPinto, Diego CostaRita, PauloPires, Tamara2023-02-20T22:20:22Z2023-04-012023-04-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article15application/pdfhttp://hdl.handle.net/10362/149490eng2610-9182PURE: 53855597https://doi.org/10.28991/ESJ-2023-07-02-01info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-10T16:12:21ZPortal AgregadorONG
dc.title.none.fl_str_mv Artificial Intelligence and Its Ethical Implications for Marketing
title Artificial Intelligence and Its Ethical Implications for Marketing
spellingShingle Artificial Intelligence and Its Ethical Implications for Marketing
Goncalves, Ana Rita
Artificial Intelligence
Risk
Trust
Attitude
Ethical Concerns
Social Norms
General
title_short Artificial Intelligence and Its Ethical Implications for Marketing
title_full Artificial Intelligence and Its Ethical Implications for Marketing
title_fullStr Artificial Intelligence and Its Ethical Implications for Marketing
title_full_unstemmed Artificial Intelligence and Its Ethical Implications for Marketing
title_sort Artificial Intelligence and Its Ethical Implications for Marketing
author Goncalves, Ana Rita
author_facet Goncalves, Ana Rita
Pinto, Diego Costa
Rita, Paulo
Pires, Tamara
author_role author
author2 Pinto, Diego Costa
Rita, Paulo
Pires, Tamara
author2_role author
author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Goncalves, Ana Rita
Pinto, Diego Costa
Rita, Paulo
Pires, Tamara
dc.subject.por.fl_str_mv Artificial Intelligence
Risk
Trust
Attitude
Ethical Concerns
Social Norms
General
topic Artificial Intelligence
Risk
Trust
Attitude
Ethical Concerns
Social Norms
General
description Goncalves, A. R., Pinto, D. C., Rita, P., & Pires, T. (2023). Artificial Intelligence and Its Ethical Implications for Marketing. Emerging Science Journal, 7(2), 313-327. https://doi.org/10.28991/ESJ-2023-07-02-01 --- Funding: This paper received support from the Management of Information Research Center (MagIC), project UIDB/04152/2020, and from the Foundation for Science and Technology (FCT Portugal), project DSAIPA/DS/0113/2019.
publishDate 2023
dc.date.none.fl_str_mv 2023-02-20T22:20:22Z
2023-04-01
2023-04-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/149490
url http://hdl.handle.net/10362/149490
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2610-9182
PURE: 53855597
https://doi.org/10.28991/ESJ-2023-07-02-01
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 15
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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