A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategies

Detalhes bibliográficos
Autor(a) principal: Monteiro, Bruno
Data de Publicação: 2011
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/10095
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategiesFacebookTeenagersGeneration Crelationship marketingInbound marketingViral marketingA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis research aimed to propose a conceptual model of Relationship Marketing, embracing the stimuli and strategic marketing outcomes of the adolescent’s engagement with a brand, in Facebook (considering teenagers from 15 to 18 years old).NSBE - UNLAgante, LuísaRUNMonteiro, Bruno2013-07-11T14:36:18Z2011-062011-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/10095enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-10T15:29:18ZPortal AgregadorONG
dc.title.none.fl_str_mv A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategies
title A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategies
spellingShingle A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategies
Monteiro, Bruno
Facebook
Teenagers
Generation C
relationship marketing
Inbound marketing
Viral marketing
title_short A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategies
title_full A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategies
title_fullStr A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategies
title_full_unstemmed A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategies
title_sort A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategies
author Monteiro, Bruno
author_facet Monteiro, Bruno
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Monteiro, Bruno
dc.subject.por.fl_str_mv Facebook
Teenagers
Generation C
relationship marketing
Inbound marketing
Viral marketing
topic Facebook
Teenagers
Generation C
relationship marketing
Inbound marketing
Viral marketing
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2011
dc.date.none.fl_str_mv 2011-06
2011-06-01T00:00:00Z
2013-07-11T14:36:18Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/10095
url http://hdl.handle.net/10362/10095
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv
repository.mail.fl_str_mv
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